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45th MD 308 Lions Convention

45th MD 308 Lions Convention. Sunway Pyramid Convention Centre. Kuala Lumpur. 28th April 2007. Membership Growth. DT Dr. Ben C. Ng District 308 B1. Membership Growth. What is GROWTH? Definition:- - Growing; development - Increase - Cultivation - Something that grows or has grown

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45th MD 308 Lions Convention

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  1. 45th MD 308 Lions Convention Sunway Pyramid Convention Centre Kuala Lumpur 28th April 2007

  2. Membership Growth DT Dr. Ben C. NgDistrict 308 B1

  3. Membership Growth What is GROWTH? Definition:- - Growing; development - Increase - Cultivation - Something that grows or has grown - Diseased formation dr.Ben

  4. Membership Growth What is Membership Growth? - An increase in the number of members of a club or association from the original total number of members - Applied over a period of time - A positive sign > Addition of NEW MEMBERS< dr.Ben

  5. Membership Growth GROWTHRETENTION Strong Members Strong Clubs dr.Ben

  6. Membership Growth Think… • Are you satisfy with your club’s current membership? • Are your present membership manageable? • Will increase in membership increase the overall performance of the club? dr.Ben

  7. Membership Growth Why do your club needs New Members? • New members swell membership ranks • Enable club to take on more service projects • Provide more hands to accomplish tasks • Infuse new ideas and energy • Pride & Image (Prestige) • Fellowship & Friendship dr.Ben

  8. Membership Growth “You can’t get very far, until you start doing something for somebody else” Melvin Jones (1917) dr.Ben

  9. Membership Growth What are the benefits of Membership? • Make a difference by serving others • Meet and work with people with influence • Learn leadership skills • Practice public speaking • Expand leadership opportunities dr.Ben

  10. Membership Growth 6. Meet and work with Lions all over 7. Benefits of diversity 8. Share the prestige of belonging to world’s largest service organization 9. Help meet the challenge: eliminating preventable and reversible blindness 10. Enjoy friendship and fellowship 11. Leading a purposeful life dr.Ben

  11. Membership Growth How to get New Members – Recruitment A. Member-get-Member • Every members’ responsibility • Determine target types • Invite prospects for meetings, activities & fellowship • Introduce prospects • Brief Lions Information – mission, objectives, benefits • Follow-up/Inform/Contact dr.Ben

  12. B. Public Relations 7. Publicity – Media, Website, Brochures, Radio/TV • Public information – talks, seminar • Community meetings, PTA, etc • Local authorities – police, hospitals, blood banks, local councils, etc • Own club premise – conspicuous signboard • Lions Emblem – on cars, vans, etc dr.Ben

  13. Membership Growth Three-Lion Club Membership Committee • Help club in membership growth • Compose of 3 elected members serving 3-year term on rotating basis • The 1st –year member, with 3 years remaining, is responsible for MEMBERSHIP (Recruitment) • The 2nd –year member, with 2 years remaining, concentrate on LEADERSHIP & RETENTION • The 3rd –year member, with 1 year remaining, concentrate on EXTENSION, also serves as committee chairperson and is an elected director on the club’s board of directors dr.Ben

  14. Membership Growth 6 Steps To Successful Recruitment • Create Lists – business associates, friends, professionals, neighbours, relatives, social & civic clubs • Accumulate & Compile Lists • Assign Prospects • Tabulate & Filtrate Results • Hold Orientation/Information Meetings • Introduce New Members dr.Ben

  15. Membership Growth Categories of Lion Membership 1.Active 2.Member-At-Large 3.Honorary 4.Privileged 5.Life 6.Associate 7.Affiliate *NO Dual Membership* dr.Ben

  16. Membership Growth Successful Tips for Membership Growth • Business Cards – regular business cards for all members:- club’s name, meeting place & time < member insert name & phone number • Three-Lion Club Membership Committee – by LCI; must be active with regular meeting • Club Open House – planning & coordination, prospects contacted & invited to attend, provide orientation by a knowledgeable Lions • One-half Initiation Fee – ½ initiation fee to a spouse when a couple joins; an incentive to get two new Lions dr.Ben

  17. Membership Growth • Gaining Positive Commitment - club members’ signature; in cards or certificates - emphasizes responsibility of all members - serves as a constant reminder of their responsibility - appropriate recognition for their achievements dr.Ben

  18. Membership Growth Keywords in Membership Growth • Induct Solemnly • Educate Completely • Involve Immediately dr.Ben

  19. Membership Growth Assessing Your Club • Evaluate your current logistics • Are your meeting time & place convenient? • Is your meeting less expensive? • Is the size of meeting room prohibiting growth? • Overall conduciveness? dr.Ben

  20. Membership Growth Assessing Your Club • Draw up a demographic profile • Your own club • Are you recruiting enough younger members? • Are you actively inviting women to join? • Is there a balance in terms of age grouping? dr.Ben

  21. Membership Growth Assessing Your Club • Chart your club’s membership loss & gain over the past 5 years • How many members left the club for reasons other than death, relocation or a serious health problem? • Is your club losing several members every years? • Why? dr.Ben

  22. Membership Growth Assessing Your Club • Assess your club’s programs & activities • Determine what you have to offer prospective members • Are your programs interesting? • Are there opportunity to work on meaningful service projects in the community? • Is there a chance to meet people from all parts of the world? • True club fellowship in which everyone is made to feel welcome? dr.Ben

  23. Membership Growth Assessing Your Club • Is your club making the efforts to actively promote membership growth? • Are you publicizing enough? • Are you encouraging members to propose prospects to join? dr.Ben

  24. Membership Growth Assessing Your Club • Consider your club’s overall attitude toward growth • Do a majority of members think your club is already “just the right size”? • Do they want small or big club? • Any negative attitude? dr.Ben

  25. LCI Statistics dr.Ben

  26. Membership Scenario of Multiple District 308 MD 308 Scenario from July 2006 – December 2006 dr.Ben

  27. Membership at OSEAL Level • 1997 - 294,000 members • 2006 - 264,000 members ? dr.Ben

  28. Membership Growth LCI MEMBERSHIP PROGRAMS • YEAR-ROUND GROWTH • LIONS WORLDWIDE INDUCTION DAY • LCI MEMBERSHIP RETENTION • PROMOTIONAL BROCHURES - WHO ARE THE LIONS • CONTACT: Membership Operation Department atmemberops@lionsclubs.org dr.Ben

  29. Membership Growth Thank You For Your Kind Attention Let's Aspire For QUALITY Growth Have A Nice DaY dr.Ben

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