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K-12 Market in Russia : Challenges and Demands

K-12 Market in Russia : Challenges and Demands. School Books Market. School Books Market Dynamics , mln . USD. School Books Market Structure ( Circulation ). 9,4 00 items ; average circulation : 20,3 00 pcs. 48,8 00 full-time general education institutions ;

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K-12 Market in Russia : Challenges and Demands

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  1. K-12 Market in Russia: Challenges and Demands

  2. School Books Market School Books Market Dynamics, mln. USD School Books Market Structure (Circulation) • 9,400items; • average circulation: 20,300 pcs. • 48,800full-time general education institutions; • 13,200,000school students; • 1,100,000teachers. Consumers:

  3. Major Factors Affecting the Education Market Online Technologies Modern Technologies Consumer Demands • Online learning; • Computer-aided testing systems; • Internet services for instructors; • Online diaries and class registers; • Education forums. • students • parents Education Market Offline Technologies Courseware • Digital school books; • Interactive equipment. Demography State Support of Education* Birth rates in the Russian Federation, thous. persons** *Source: budget implementation datafor relevant years (Website of the Federal Treasury of the Russian Federation). **Source: Goskomstat

  4. Modern Technologies. Digital School Books Government • Moscow Mayor grants to designers of digital school books - USD3,200,000 (2012) • Pilot test of digital school books in Russia from01.09.2011 to May 2012. Transformation ofprinted books into digital books • 2011 2020 Consumer Demands Expectedconversion to studies by digital school books • Shift of generations (changes in attitude of the younger generation to information technologies). • Enhancing the mobility of knowledge (focus on data search rather than on memorizing and reproduction). • The Consumer is used to interactivity, community and competition.

  5. Modern Technologies. Computer-Aided Test Systems Uniform State Exams (USE) – from written forms to computer-aided testing. Schooling 2011 2014-2015 * Online USE – Economic Benefits Online USE – Expenditures • circulationof monitoring and testing data (KIM) and forms (the problem of bulk printing is eliminated); • PPOI** andRCOI*** equipment (scan verification no longer needed); • control of versions (multiple use of versions enabled). • preparation of KIMs (improved KIM generation – experts solve all problems using their personal computers); • classroom equipment (extended multifunctional use of computer classes throughout the year rather than using the RCOI scanners). ** Primary Data Processing Center *** Regional Data Processing Center * According to L.N. Glebova, Head of Federal Service for Supervision in the Sphere of Education and Science.

  6. Modern Technologies. Online Learning • Online learning is cheaper than all other forms of education by 32%-45%. • Length of training reduced by 35%-45%. • Training materials memorized faster by 15%-25%.* 51 online learning systems designers and distributors and 25 education system distributors and integrators in the C.I.S. *** Online learning market (Russia and C.I.S) grows by 20+% every year. In some segments growth rate is as high as 80%*. Improvement ofRegulatorySystem**** • Problems: • short supply of hardware; • outdated software; • low-speed Internet connection. Development ofInternet Technologies *Source:AmbientInsightandSmartEducation. **research data of RBCandWebSoft. ***according toSmartEducation. ****Federal Law No. 11-FZ dated 28.02.2012 – “On the Amendments to the Law of the Russian Federation “On Education” to the Extent of Application of Online Learning and Online Training Technologies.

  7. Modern Technologies. Internet Services for Teachers: • Resources helping the teachers get ready for the lessons • Teacher forums • Online training of teachers • Resources enabling the teachers to organize courses or sell their education materials • Other resources Increasing number of publications on Websites (over 720,000 education materials published on 7 biggest sites) • Average audience of Websites specializing in various levels of education – approx. 330,000*. • Average audience of big general education portals in April-June 2011 was over 3,000,000; the smaller portals were visited by approx. 300,000 users. • Average audience of Websites specializing in certain subjects was approx. 180,000 users (April-June 2011). • Most common users of educational Websites are represented by the teachers who reside in the regions of Russia. Almost all Websites for teachers on the Russian market are free of charge *According to expert evaluation of online resources for teachers.

  8. Prospects of the Schooling Market (chart of the future) Online learning = Traditional. Multi-option. Schooling Taking the USE and GIA (State Final Examination) with the help of computer-aided testing systems Teachers actively using the Internet services Over 50% use them regularly Experiment Transition period – training by digital school books

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