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P&D cinema proposal 2013

P&D cinema proposal 2013. Offscreen. Independent cinema . Independent sites offer a more relaxed ambience with less disturbance from other cinema goers…overall a more enjoyable cinema experience 91% choose to watch films in an independent cinema because of the ambience

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P&D cinema proposal 2013

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  1. P&D cinema proposal 2013

  2. Offscreen

  3. Independent cinema Independent sites offer a more relaxed ambience with less disturbance from other cinema goers…overall a more enjoyable cinema experience 91% choose to watch films in an independent cinema because of the ambience 85% stated that there was a ‘more relaxed atmosphere’ 79% felt that there is less noise than in a multiplex cinema.

  4. Independent cinema – The opportunity Opportunity for DFS to own the ‘best seats in the house’ Available in Curzon & Everyman sites across London & the South East* Building an association with the exclusivity & luxurious nature of the ‘VIP’ seating area Reclining sofas; it’s like watching a film in business class. Waiter service is offered, with a fabulous wine and cocktail list as well as an irresistible deli selection. Every effort has been made to create a welcoming yet sophisticated seating area that leaves customers feeling enriched and keen to return time and again *Subject to cinema approval

  5. Pearl & Dean Pop-up P&D have partnered with 3 major outdoor cinema companies, to give our clients the ultimate opportunity to reach mass coverage in unique settings Opportunity for DFS to display sofas on site at one of P&D’s pop-up events* *Subject to venue approval

  6. The Rooftop Film club The Rooftop Film Club holds classic & cult film screenings across London during the summer period, from the top of Shoreditch’s Queen of Hoxton & to the glamorous Kensington Roof Gardens A new alternative film experience that allows people to enjoy the very best of film in the coolest of locations Film lovers will lounge on comfy deck chairs with blankets & wireless headphones, watching their favourite cult classics as the sun sets and the stars begin to sparkle Rooftop Film Club is perfect for those wanting a special film experience and a dose of excellent film action, attracting locals and tourists alike A unique, charming and unforgettable experience

  7. The Rooftop Film club Rooftop Film Club is the must-see venue of East London. 250 sold out screenings over the last 2years, not a single seat left Estimated 200-250 screenings throughout summer 2013, 5 nights a week Estimated 30,000 admissions for 2013 Rooftop Film Club is part of an established and respected venue with high visitor numbers daily Screening every night except Friday & Saturday, May – September 2013 In the heart of trendy Shoreditch Ticket price: £12 150 tickets available per screening

  8. Nomad The Nomad, led by The Lexi Cinema (one of London's finest independent cinemas) is an independent, innovative & quirky alternative to traditional cinema, specialising in high quality film screenings in an incredible array of stunning outdoor settings All profits from the Lexi go towards the Lynedoch Eco Village, South Africa, the first sustainability project of this type in Africa Nomad Screenings feature an array of entertainment prior to the screening at sunset. Includes..live bands, photobooths, lighting shows + amazing catering services from companies such as ‘The Salt Yard’

  9. Nomad 2012:13 events at the following venues: House of St Barnabas Queens Park Fulham Palace Roundwood Park Brompton Cemetery Hyde Park Lido Bestival (Festival) – Ambient Forest 2012 admissions - 9,748 2013 dates: August – September Estimated number of events: 25 (excluding festivals) Estimated attendance: 20,000 Ticket price: £12.50

  10. Luna The Luna Cinema is the country’s leading producer of open air cinema events Screenings follow one simple formula: a classic film on a huge screen in a beautiful, prestigious location Cinema under the stars is a Summer experience not to be missed! 2013 season comprises over 75 screenings and has a projected audience in excess of 60,000 people

  11. Luna 2012:43 screenings across prestigious venues such as St Augustine's Abbey, Hall Place, Gatton Park, Leeds Castle, Rochester Castle, Opera Holland Park, Lulworth Castle, Brockwell Lido to name a few 2012 admissions: 35,000 2013 dates: May – September Estimated no. events 2013: 75-85 screenings Estimated admissions 2013 – 60,000 Audience demographic: ABC1 aged 25-45

  12. P&D foyer wi-fi • Available in all Empire, Showcase and AMC multiplexes • Deployed in foyers in high dwell concession areas • Average 18 minutes in-foyer dwell time pre movie viewing • Signage prompts to tune in • A location branded content experience • Engagement =>> action • Click through rates x 30 above industry average

  13. P&D foyer wi-fi – The opportunity • WiFi Platform sponsorship • “Brought to you by DFS” • Interstitial page • MPU within the Portal • Potential to direct to DFS site when go on-line. • Captive portal sponsored editorial banners • Front MPU branding on gaming editorial “sponsored by DFS” • Banners within the editorial • Pre-roll on first Video play • Pre-roll video – reaching all users prior to going on-line

  14. P&D foyer wi-fi – The opportunity • Rich media Banners within portal • Banner opportunities within the movie news / gaming sections. • Plus further editorial options coming soon • Local Offers • Banner by location / nationwide specific with local offers within section • Vouchers / unique barcodes etc all available • Xerxes • Banner serving in browser during consumer on-line session…

  15. Captivation - Immersive user experience

  16. Onscreen

  17. Blockbusters 2013

  18. In Marvel's "Iron Man 3," Tony Stark/Iron Man finds his world reduced to rubble by a malevolent enemy and must use his ingenuity and instincts to protect those closest to him as he seeks to destroy the enemy and his cohorts. 26th April 2013 Iron Man 3 cast Robert Downey Junior, Gwyneth Paltrow director Shane Black distributor Disney estimated box office £25,000,000 comparative profile Iron Man 2

  19. Nick Carraway, a Midwesterner now living on Long Island, finds himself fascinated by the mysterious past and lavish lifestyle of his neighbor, Jay Gatsby. The Great Gatsby 17th May 2013 3D cast Leonardo Di Caprio, Carey Mulligan director BazLuhrman distributor Warner Brothers estimated box office £15,000,000 comparative profile Austrailia

  20. J J Abrams much anticipated sequel to Star Trek. 17th May 2013 Star Trek 2 cast Chris Pine, Zachary Quinto and Zoe Saldana director J.J. Abrams distributor Paramount estimated box office £15,000,000 comparative profile Star Trek: First Contact

  21. The continuing misadventures of friends, Phil, Stu and Alan. 24th May 2013 The Hangover 3 cast Bradley Cooper, Zach Galifianakis director Todd Phillips distributor Warner Brothers estimated box office £20,000,000 comparative profile The Hangover 2

  22. An alien infant is raised on Earth, and grows up with superhuman abilities. He sets out to use these abilities to guard his adopted world. 14th June 2013 Man Of Steel cast Henry Cavill, Russell Crowe director Zack Snyder distributor Warner Brothers estimated box office £25,000,000 comparative profile The Dark Knight

  23. A UN representative, writing a report on the great zombie war, interviews survivors in the wake of World War Z. 21st June 2013 World War Z cast Brad Pitt, Bryan Cranston. director Marc Forster distributor Paramount estimated box office £6,000,000 comparative profile I Am Legend

  24. Native American spirit warrior Tonto recounts the untold tales that transformed John Reid, a man of the law, into a legend of justice. 5th July 2013 The Lone Ranger cast Johnny Depp, Helena Bonham Carter and ArmieHammer director Gore Verbinski distributor Walt Disney Studios estimated box office £10,000,000 comparative profile Sherlock Holmes

  25. When an alien attack threatens the Earth's existence, giant robots piloted by humans are deployed to fight off the menace. 12th July 2013 Pacific Rim cast Ron Perlman and Idris Elba director Guillermo Del Toro distributor Warner Brothers estimated box office £15,000,000 comparative profile Terminator Salvation

  26. The continuing adventures of Katniss Everdeen, which take place in a futuristic dystopian world, as she prepares for the Quarter Quell. 22nd November The Hunger Games: Catching Fire cast Jennifer Lawrence, Woody Harrelson director Francis Lawrence Distributor Lionsgate estimated box office £20,000,000 comparative profile The Hunger Games

  27. The story centers on Hobbit Bilbo Baggins and the scary adventure he makes with 13 dwarves. 13th December The Hobbit: The Desolation of Smaug cast Martin Freeman, Andy Serkis, Ian McKellen director Francis Lawrence Distributor Warner Brothers estimated box office £50,000,000 comparative profile The Hobbit

  28. Family films 2013

  29. Research

  30. IMPACT ON FREQUENCY Based on 25+ adults 2012 DFS Spend = £37m on TV (1000 GRP’s) TP3 = 90.38% @ 11.05 Move approx 10% to cinema TV= £3.3m (900 GRP’s); Cinema = £369k (15 GRP’s) TP3 = 91.09% @ 10.01 Although frequency drops, cover increases and it is important to remember that cinema is not just about on screen. FAME states that adult cinemagoers notice 2.6 adverts in the foyer when they visit the cinema

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