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DIGITAL MARKET INTELLIGENCE SYSTEMS (MIS)

DIGITAL MARKET INTELLIGENCE SYSTEMS (MIS). OUR SERVICES - AT A GLANCE. DETAILS FOLLOW…. SECTION 1- FOR CORPORATES ETHICS We assure exclusivity within a category to give our clients a distinct edge over direct competitors be they national or international

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DIGITAL MARKET INTELLIGENCE SYSTEMS (MIS)

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  1. DIGITAL MARKET INTELLIGENCE SYSTEMS (MIS)

  2. OUR SERVICES - AT A GLANCE DETAILS FOLLOW….

  3. SECTION 1- FOR CORPORATES ETHICS We assure exclusivity within a category to give our clients a distinct edge over direct competitors be they national or international “The single most important aspect of Knowledge Management is its potential to help companies strengthen relationships with customers and thereby ensure deep commitment and loyalty” - Britton Manasco

  4. Corporate Houses Banks: Corporation, MNCs Scheduled Banks Financial Institutions Media: Publishing Houses/ Advertising Agencies News Channels/ Chat Shows Portals

  5. FOR CORPORATES: OPTION A We set up in-house Knowledge Cells which create, share, enhance and organize understandings to support

  6. WE SHALL BE RESPONSIBLE FOR • Manpower: Induction and training thereof • Infrastructure: Earmarking software/hardware required • Smooth functioning: Strict monitoring and supervision of reports Initial contract for one/two years; thereafter retainership(optional) on an annual basis for guiding, supervising and keeping the unit well-oiled

  7. WHY SET UP AN IN-HOUSE FACILITY

  8. FOR CORPORATES: OPTION B CONSULTANCY/ RETAINERSHIP

  9. CONSULTANCY/ RETAINERSHIP…(contd 2)

  10. CONSULTANCY/ RETAINERSHIP…(contd 3) SOME DETAILS A. NEED-BASED SERVICES: CLASSIFICATIONS Group 1. Simple Industries (Eg.) • Lottery, Innerwear, Multi-Utility Vehicles/ SUVs, Ready-To-Serve/ Cook/ Eat, Atta/ Salt etc Group 2. Industries that are majorly in the news (Eg.) • Cellular Service Providers, Insurance, Mutual Funds Group 3. Multi-Layered Industries (Eg.) • Consumer Finance - Home loans, Vehicle loans, Consumer durables loans, Education loans B. PERIODIC REPORTS ALERTS/ NEWSLETTERS • Unlimited number of copies (in ‘read-only’ format) can be emailed to corporate email ids INFOLINE • TOPICAL REPORTS - complimentary to our subscribers

  11. CONSULTANCY/ RETAINERSHIP…(contd 4) REQUEST FOR SERVICES PROCEDURE • Performa Invoice on receipt of requisition duly filled • Costing will be arrived at after conducting a preliminary search • Work will commence post confirmation of deadline by eye4insights and approval of cost by client • Due consideration will be given to time-spent, as well as the quantum of information provided • Bills to be raised after the job has been done • No new requests shall be entertained until earlier bills are settled RATES @annum/ per project* *Customised as per brief – depending on variables like time/equity involved

  12. SECTION 2- FOR INDIVIDUALS

  13. COLUMN IN NEWSPAPER A TYPICAL COLUMN • Are you stumped by the number of responses your search engine throws up ? • Unless search parameters are absolutely precise, the inevitable pop-up is • “Results 1 - 10 of about 44,600,000 options!” • Do you have the patience to browse through innumerous websites or do you select just one from the first few pages? How would you like an expert to assist by sending the closest url by email, within the shortest lead time? Write to us at eye4insights@gmail.com RituAbrol will answer your queries.  More than a decade in research lends her the maturity to know 'what' to look for; a high internet quotient makes it easier for her to know 'where' it could be located! The best 5 questions – which would be of interest to most of our readers - will be featured in our column COMMUNITY/ SOCIAL NETWORKING We also invite our net savvy readers to share with us a list of interesting websites they have come across. Help each other and sharpen your expertise too. What’s more – get credit with your own by-line _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ Readers: Pl cut/ paste/file these columns to make your own ready recokoner! YAHOO! OR GOOGLE TO PLACE THEIR BANNER AD HERE

  14. MORE ABOUT THE COLUMN

  15. WEB-BASED SERVICES (1)eye4insights.com

  16. WEB-BASED SERVICES (2) Pen2publishing.com - Customised writing services

  17. MIS:ITS IMPORTANCE IS BOUND TO INCREASE….(1)

  18. MIS: ITS IMPORTANCE IS BOUND TO INCREASE…(2) • Internet is a mystery universe of almost infinite capacity, growing at a rate of several billion pages in a day • Extrapolating the findings of the last survey conducted in 2008, the approx number of pages on the internet today is 2 trillion web pages! • To find the right information we need besides luck, a combination of perseverance, patience plus an inherent knack and PRACTISED SKILL

  19. ANNEXURE 1 Know the Proprietor RITU’S MAJOR STRENGTH Thought process of a seasoned professional /entrepreneur………… ....Knowledge of digital media to match that of the current generation

  20. Ritu Abrol B A C K G R O U N D & S T R E N G T H • Highly committed, has spent over 23 years in two of the best organizations. Was assigned ‘start-up’ ventures, which she established successfully • Writing skills along with the background of statistics are invaluable assets for decision- makers in every industry – all of whom have a paucity of time. Can add value to any growth conscious group and organization • Maintains cordial relations with colleagues as well as key stakeholders; Peoples skills and professional acumen helps select, train as well as retain her core team S P E C I A L T I E S • Presents market evaluation/ competitive analysis/ consumer understanding or insight mining, within the least possible turn-around time • Has updated and honed expertise in search on an ongoing basis, so can sieve out the essentials from the deluge of information available online

  21. Q U A L I FI C A T I O N S Post Graduation - New Port University Curriculum (In Mumbai): MBA Degree • Topped the batch. Was class representative all through • Undertook the three year part-time course while with The Times of India Graduation - Elphinstone College: BA (Honours) Economics/ Statistics 1973 •  Ranked ‘First’ in the Mumbai University; also secured highest marks in ‘English’ • Was awarded Lord Minto scholarship and Kanga Prize Schooling - Convent of Jesus & Mary: ICSE 1970 • ICSE: Got the highest marks in ‘English Language’ in the class

  22. P R O F E S S I O N A L E X P E R I E N C E • O & M Advertising: Mgr to GM Information Services - April 1995 Till Date • More overleaf • Bennett Coleman & Co, Mumbai: Deputy Mgr Response - February 1988 to March 1995 • Added Qualitative analysis to the existing MIS department. Assisted in presentations • Conceived and designed the popular analytical fortnightly ‘Responservice’. Special issues were brought out each quarter, on topical subjects eg Budget bulletin • Wipro Products, Mumbai: Statistician - May 1976 to February 1978 • Introduced in-house facility for quantitative as well as qualitative analysis - product-wise • Analyzed data for in-house planning and projections. Also initiated Market Research • IMRB, Mumbai: Research Trainee - February 1976 to May 1976 • Basics of research. Interpretation of qualitative/quantitative assessments, Focus Groups

  23. O G I L V Y & M A T H E R...1 In 1995, I was inducted to set up a facility to manage the information requirement of the company MY TEAM: To save on staff costs, we opt for ‘freshers’ and train them on the job. Aided by proper motivation and job-rotation, our Infocell has been able to retain its core team in place for over a decade. Through meticulous planning, we have also been able to freeze the number of employees to the strength as in 1995! OUR FORTE: Sieving, presentation and management of secondary data. We provide both, customized service as per brief, as well as pro-active reports. We have constantly devised new vehicles to deliver appropriate information to the right person within the shortest lead time COMPLETE ACCOUNTABILITY AND TRANSPARENCY: We maintain systematic and detailed annual reports showcasing work done over all the years, along with a record of time spent per office and team therein

  24. O G I L V Y & M A T H E R ...2 • The Infocell endeavours to find the nearest and most accurate secondary data to answer any query – be it demographic/ psychographic in nature, regarding an industry of a company, passing trends or historical facts and figures • NEW BUSINESS PITCHES: We work with senior stakeholders across India. Have also assisted in challenging creative-led pitches in some instances • CONSOLIDATION OF BUSINESS: Post business wins, our team helps in fostering long term relations with key national as well as international clients • VALUE ADDITION: Have accommodated business reports/competitive analysis for key clients like HUL, Cadbury, Kodak, Bajaj Auto, TataSky among others, through efficient time management • REGULAR FLOW OF INFORMATION: Responsible for raising the knowledge quotient of colleagues in the organization, we have come out with regular alerts for colleagues all over Ogilvy India

  25. CONTACT Ritu Abrol # 9821092491 eye4insights@gmail.com eye4insights@hotmail.com ******************************************************************************

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