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5 Components of a Robust Brand Strategy | Newton Consulting

5 Components of a Robust Brand Strategy. <br>Newton Consulting India is the subsidiary of Newton Consulting Group Inc. with its HQ in New York, USA. We are among top brand consulting firms in India. Our services include Business Consulting, Product Development, Creative Designing and Digital media marketing. If you are looking for a branding agency then call us at 011-65578601 our visit our website http://www.newton.co.in.

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5 Components of a Robust Brand Strategy | Newton Consulting

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  1. Visual Branding • It is the brand’s first and the foremost impression on their target audiences. Undoubtedly, visuals play a key role in shaping a brand identity as customer’s first point of interaction with your brand is majorly based on your brand packaging and brand visuals. Make sure the brand mark, logo design, and marketing collaterals are in line with your purpose, vision and mission and should be in the best interest of your internal and external stakeholders.

  2. Brand Resonance • It defines the purpose of your brand; how you want your brand to be perceived among your customers and in the marketplace. Remember, brand needs to elicit an emotive reaction; it should address people’s needs in a way that is personal, relevant, and wonderful.

  3. Brand Durability • It defines how robust your brand strategy is. Does your brand strategy give your competitors something to ponder or react to? Is the strategy flexible enough to quickly adapt to ever-changing market scenario? Is the strategy strong enough to survive and flourish in the longer run? These are the questions which your brand strategy should address here.

  4. Brand Story • Your brand story is the reason you do what you do and is the basis of how your brand is perceived in the marketplace. A compelling story is one that connects with a larger set of audiences and brands that successfully tap into the market emotions are far more powerful than brands that don’t.

  5. Brand Resolution • Brand resolution will tell you how inspiring your brand strategy is. Is it in line with your vision, mission, and purpose? Does it take into consideration stakeholder’s interests? How well is it influencing the customer’s purchasing decision?

  6. For More Information India Office: 512-513, Devika Tower, Nehru Place, New Delhi-110019 011-65578601 | 9958787711 About Us: Newton Consulting India is the subsidiary of Newton Consulting Group Inc. with its HQ in New York, USA. We are among top brand consulting firms in India . Our services include Business Consulting, Product Development, Creative Designing and Digital media marketing. If you are looking for a branding agency then call us at 011-65578601 our visit our website http://www.newton.co.in.

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