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Fellows’ Scenarios for 2015

Fellows’ Scenarios for 2015. 2010. Cool Quotes. “Last week, the so-called “digital revolution” in Mexico was a surprise to many global observers, including the now deposed President, Carlos Hinojosa, the former head of the Zeta drug cartel. “ “Murdoch won”

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Fellows’ Scenarios for 2015

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  1. Fellows’ Scenarios for 2015 2010 USC Annenberg

  2. Cool Quotes • “Last week, the so-called “digital revolution” in Mexico was a surprise to many global observers, including the now deposed President, Carlos Hinojosa, the former head of the Zeta drug cartel. “ • “Murdoch won” • “We laid off clever, knowledgeable journalists. In their place, we hired technologists, visualization experts and recent graduates who were quick with a Wacom. They built plenty of new products for us: Niche microsites, vast data repositories, interactive ‚”info games,” that turned the news into an arcade shoot-em-up. Mobile apps by the score. We started spending less time weighing the importance of our next project and more on analyzing its commercial potential. • “President Hillary Clinton” • “PBS sold its spectrum back to the federal government to be used for pay-per-view television and covert spy operations, in a last-ditch effort to save children’s programming. It failed. “ USC Annenberg

  3. Key Concerns in 2015 • Constant downsizing • Devolving into the morass of celebrities, violent games and porn • Having philanthropy pay for the news • Losing professionalism • Niche media controlling the national conversation • No watchdogs USC Annenberg

  4. Key Drivers • Continued convergence • Mobile technology--delivery • Tough economy USC Annenberg

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