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CATCH THE FUTURE Sourcing candidates and creating a company presence in the digital age

CATCH THE FUTURE Sourcing candidates and creating a company presence in the digital age.

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CATCH THE FUTURE Sourcing candidates and creating a company presence in the digital age

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  1. CATCH THE FUTURE Sourcing candidates and creating a company presence in the digital age

  2. An infopreneur is generally considered an entrepreneur who makes money selling information on the Internet. The infopreneur may attract traffic to his/her site by manipulating their site to appear higher on search engine results

  3. How do Search Engines work? A search engine employs special software robots, called spiders, to build lists of the words found on Web sites. When a spider is building its lists, the process is called Web crawling. • They search the Internet -- or select pieces of the Internet -- based on important words. • They keep an index of the words they find, and where they find them. • They allow users to look for words or combinations of words found in that index.

  4. What do you need to start an online search? • Job Description • Meeting with hiring manager • Basic knowledge of how to research resumes online • Time DOWNLOAD GOOGLE OPERATORS www.kwikwap.co.za/skills Click on documents and brochures 5. All of the above

  5. Keywordese: The ability to implement keywords in a search engine to find a desired result. Common keywords in a CV or Resume: Objective, Summary, Education, Additional Skills, References, Email, Phone

  6. (objective OR summary OR education OR additional skills OR references)”VP of Marketing” intitle:resume inurl:resume

  7. “ A rose is a rose by any other name” Shakespeare • Same applies to Job Titles • A software engineer with company ABC is the same as a software developer in company XYZ. • Use both titles in search. • Perform search on career sites and see what job titles come up.

  8. Online sourcing is the cheapest method of casting your net as widely as possible in finding the best candidate. • Online sourcing initially takes time but gets easier and faster the more one gets to understand how Google operators work. • You can not afford to ignore the brand that has become more popular than Coca Cola. • (Most valuable brand, ahead of Microsoft and Coca Cola – Financial Times, 2007)

  9. How do people find you? WORD OF MOUTH WORD OF MOUSE

  10. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords

  11. The only people who know the real secret behind search engine optimization are those that create the algorithms used by each search engine to determine the order in which sites appear in the results. Larry Page and Sergey Brin An algorithm is a sequence of instructions, often used for calculation and data processing.

  12. What theBLEEPdo we know about SEO ? • Content • Age of Website • Structure You can make all the difference to your page ranking in just a few minutes a week.

  13. The COMMODITY of the 21st CENTURY is INFORMATION! • Be a knowledge worker and attract clients with information. • Get real and be yourself . • Differentiate yourself from bigger companies by being personal and friendly • Online newsletters • Blogs • Forums • Social Networking • Podcasts and Video "Architecture of participation“ WEB 2 CONTENT

  14. You need to know what people are searching for WHY???? KEYWORDS!!!!

  15. CATCH THE FUTURE • 40 million active SIM cards in the local cellphone market. • South Africa has the highest mobile internet usage in the world according to BuzzCity’s statistics. This phenomenon is probably because MXit was started in SA. • People don’t use the yellow pages or 1023 to search for businesses. They use Google; so get more data on your sites. Mobisite viewer: http://www.google.com/gwt/n • Google.mobi live since 03/1/2006

  16. Never be ripped off by a webmaster again ! 1 site @ R59+VAT per month 5 sites @ 200+VAT per month The Internet, mobilised !

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