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Orienta Group - Profile

Since 1967 in Advertising Industry Promoted by Mr.Balwantrai Lakhani. The business at present is being managed by second generation entrepreneurs – Mr. Ketan Lakhani and Mr. Vikram Lakhani Leading player in the cinema advertising business in India with approx. 20% market share.

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Orienta Group - Profile

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  1. Since 1967 in Advertising Industry Promoted by Mr.Balwantrai Lakhani. The business at present is being managed by second generation entrepreneurs – Mr. Ketan Lakhani and Mr. Vikram Lakhani Leading player in the cinema advertising business in India with approx. 20% market share. Besides cinema advertising, Orienta is in the business of Branding, Promotion, Road Shows, Rural Marketing of brands, products and services for many corporate across India. Working with more than 8000 cinemas & major Malls Across India Implemented Ad. Film Screening, Branding & Promotion for clients across FMCG, durable service, Apparel, Jewellery, Retail & many more. Orienta Group - Profile

  2. Infrastructure Branches:Eleven branches in major cities of India & planning to open more across India

  3. - Options Ad. Films An ad film is basically in a 35mm format and can be easily converted from existing beta (TVC). Film Let A film let is an alternative to an ad film, which brings together still pictures, animation, voice–over and sound effects that are transferred to film. Slides A slide is a 35mm transparency, which is projected for a period of 7 to 8 seconds on the cinema screen.

  4. - Options • Signage (back lit & front lit) • Dangler • Elevator • Step • Rest Room • Seat Jackets • Popcorn Box • Menu branding at the café. • Cut Out Display • Box Office • Tie up with the Game Zone or F&B • Branding on ticket Jackets

  5. EAST

  6. Major Clients - Corporate

  7. Multiplex Share & Revenue 50% Multiplexes 35% Multiplexes 4% Multiplexes 50% Single Screen 96% Single Screen 65% Single Screen Hindi Movies Revenue from Single Screen and Multiplex English Movies Revenue from Single Screen and Multiplex Single Screen and Multiplex Share in % Source : Mint News Paper, Tuesday, July 24, 2007

  8. Malls Future • 21.6m Sq ft. of operational mall space in India • 12.8m Sq ft. mall space in non-metros • 60,000 footfalls on weekends in large malls. • 93 malls planned for 14 major cities. • 54 total malls to come up in Delhi in two years Retail sales of consumer goods Figure in ooo 2004 2009 Source: India Today – Nov.21 2005 Source: Malls in India - Growth of Mall space in India Images F & R Research report; ICICI Property Services – KSA Techno park white Paper 2005 - 06

  9. Indian advertising spends as a percentage of gross domestic product (GDP) – at 0.34 percent – is abysmally low, as opposed to Other developed and developing countries. If India was to reach the global average, the advertising revenues would at least double the current advertising revenues, estimated at about INR 132 billion Advertising Industry – A Fact Sheet Source : The Brand Reporter, April 1-15, 2006

  10. Media Growth * Growth In % Source : Pitch Magazine, January 2007 * Estimate

  11. Excellent relation with Corporate Clients & Ad Agencies One Stop Solution from Creative, Planning to Execution National Network Total Integrated Solution Strong Team Innovative ideas Value Pricing Transparency Vendor Relationship Monitoring Team Strength Of Orienta

  12. Orienta Approach V/s Competition Year On Year Proactive Approach Transparent Planning Process Driven Competitive Pricing Client Orienta Growth Media Growth Business Business Client Client Orienta Venue Partner Partner

  13. Branch Office : 77/2, 2nd Floor, Lenin Sarani, Kolkata – 700013. Mr. Rudro Prasad Roy – Eastern Zone Manager +91-98367 16565 (M) E-mail : rudroprasadroy@gmail.com

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