Strategic Vision Planning

1. If you need an executive with the vision to create a dynamic organization based on proven ability… Executive Leadership P & L Management Strategic Vision Planning Change / Turnaround Management Process Capabilities LSS / TPS / ISO 9000 Supply Chain & Operations Expertise … I can take your company to the next level.

2. My Name is Dave Rowland and I offer… • Diverse background with Fortune 500 companies: Caterpillar Inc., Ford Fiat New Holland, & Brunswick Corporation. • Extensive P & L experience: Directed two successful turnarounds. • 15+ years of progressive Director & General Manager level responsibilities, including 10 years of managing international operations. • Directed multi-site, integrated manufacturing operations of highly engineered products and controlled budgets up to $500 million. • Certified Champion of Lean Six Sigma and the 4 Disciplines of Execution. • B.S. in Management and Business Administration from the Kelley School of Business, Indiana University. Continued studies in finance, accounting, economics, and marketing.

3. I Bring Three Key Strengths To The Table…. • Bottom line results through strong leadership. • Process controls to operations using Lean Six Sigma, Toyota Production System, and ISO principles. • Executable business strategies.

4. Examples of my knowledge, skills and abilities using actual situations I have faced throughout my career, include: Supply Chain Process Capabilities (Lean Six Sigma) Change Turnaround Management Strategic Vision (Global Capabilities) Executive Leadership

5. Supply Chain New Holland N.V. Situation Action Result • The joint venture between Fiat, Ford and New Holland was in its first year. • Needed to consolidate suppliers and distribution networks to take advantage of synergies and leverage the cost structure. • Applied lean six sigma tools such as SIPOC charts, value stream maps and spaghetti diagrams to evaluate logistics channels. • Separated the 6,000 + suppliers into commodities and location. • Audited all suppliers based upon risk, quality, pricing and delivery performance. • Consolidated all ocean freight into a single carrier using a long term agreement. • Reduced the number of over-the-road carriers to 3, separated by geographic regions and service levels. • Reduced the supply base from more than 6,000 to less than 1,700 suppliers. • Improved on-time delivery performance 10% and reduced costs 13%.

6. Process Capabilities (Lean Six Sigma)Mercury Marine Situation Action Result • In 2008,the lean six sigma program achieved: • $8 million in annual cost savings. 400% improvement. • Averaged 123 days to complete a DMAIC project. 24% improvement. • Averaged 2.4 completed projects per Black Belt, per year. 300% improvement. • Used lean six sigma tools (SIPOC, voice of the customer, value stream mapping, etc) to create a future state. • Established Executive Committee, chaired by Director of Operations, to oversee the program. • Integrated Black Belts into operating departments. • Established clear and measurable goals. • Prior to 2007, the lean six sigma program was achieving: • Less than $2 million in annual LSS savings. • Averaged 160 days to complete a DMAIC project. • Averaged less than 0.6 completed projects per Black Belt, per year.

7. Change / Turnaround ManagementMercury Marine Ltd., Canada Situation Action Result • Sold 550,000 sq. ft building and leased a 65,000 sq. ft building. • Reduced 8 service training centers to 2. • Reduced staff from 122 to 44. • Implemented LSS and ISO9000 principles. • Introduced internet sales channel for the backend of the leasing program. • Brunswick, the parent company, was investigating the possibility of shutting down all Canadian operations. • Cost structure was not aligned with revenues. • Quality of service was poor. • Leasing program was losing money. • Returned to profitability within the first year. • Decision was made to keep Mercury Marine Ltd., and integrate all of Brunswick’s finance and treasury functions under the control of Mercury Marine Ltd.. • Earned President’s Award

8. Strategic Vision (Global Capabilities)Mercury Marine Situation Action Result • No global procurement capabilities at Mercury Marine. • Two purchasing locations in NA, only 2 Buyers with international experience, and no global expertise in Supplier Quality Assurance. • Minimal international logistics experience with in-bound freight and duty practices. • Hired 2 international Procurement Agents and 1 Supplier Quality Assurance Manager. • Consulted senior managers to align identified needs with business strategy. • Mapped the global supply base, identified capabilities and risk for each targeted supplier. • Recommended Asia & Central Europe as our primary targets. • Implemented $16 million in annual cost savings within the first six months resourcing castings, hydraulic cylinders, and engine fuel components. • Established local sourcing offices in S. Korea, Poland, Italy, and Mexico. • Within 2½ years, balanced global sourcing pattern from 14% to 43% at annual savings of more than $60 million.

9. Executive LeadershipMotorGuide Marine Situation Action Result • MotorGuide had lost $15 million. • Market share slipped from above 50% to less than 25%, • R&D expenses were consuming 9% of total revenue due to recent entry into marine electronics market. • Stabilized cash flow: collected accounts receivables, reduced inventories, and renegotiated pricing. • Consolidated manufacturing and distribution centers. • Dropped marine electronics lines. • Opened new sales channels and filled product “white spaces”. • Company rebranded as the pro-fisherman’s choice. • Became a global product line with sales in Asia, Europe, Canada, and Latin America. • Broke-even financially the first year and made a 6% EBITDA the next year. • Achieved a 41% market share and became the world’s #2 brand. • Earned President’s Award

10. My Management Style…… • I am open, fact based, and results oriented. • I am a forceful and decisive leader oriented toward results. • I provide clearly defined goals to generate focus on accomplishing a stated and transparent purpose. • I am unafraid to completely overhaul an organization if necessary. • I enjoy lively debates that cut to the core of a situation.

11. How Do I Approach Things …… • I prefer to think-act-think in my approach to problem solving. • I am a strategic thinker, looking beyond what is known and understanding how things are related to possibilities. • I am critical and demanding of myself, set high standards, and I am not easily deterred. • I am skilled at analysis, seeing differences and creating well thought-out plans. I seek efficiency. • My energy is directed toward necessary change and the development of strategies.

12. Executive Intelligence… • I have honed my teambuilding, listening, conversation and interpersonal skills with customers, global vendors, legislators, and diverse workforces across North America, Europe, Asia, and Latin America. • I am a convincing oral and written communicator who prepares and delivers concise reports and presentations to all levels. • I am able to judge myself and adapt my behavior accordingly to accomplish tasks, working with and through other people.

13. My Career Goals …… • To apply my knowledge, skills and abilities in an executive level role of a multi-faceted, integrated manufacturing or manufacturing service based organization. • Working for a progressive company that is excited about what they are doing, sets high expectations, and has a global reach. • I am targeting the consumer goods, industrial, and durable goods product sectors, as my skills are directly transferable.

14. Recognition & Awards… President’s Award; Mercury Marine 2001 Field & Stream “Best of the Best” Award; MotorGuide 2006 Cabela’s “Award of Excellence”; MotorGuide 2006 President’s Award; Mercury Marine 2007 JD Powers Award; Mercury Marine 2007 Brunswick Safety Award; Mercury Marine 2008 “Volunteer of the Year”; Family & Children Services 2009

15. David Rowland 8448 S. 69th East Ave. Tulsa, OK 74133 Phone: 918.688.6623 Email: rowlandda1@gmail.com Enclosed is a copy of my resume. Thank you for your time and consideration. I look forward to speaking with you about career opportunities.