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xxx NetTracker for Cognos See how it works … Table of contents:  Building a complete solution for Web business analysis using NetTracker for Cognos Benefits of the NetTracker / Cognos solution The NetTracker for Cognos package: what’s included   Start 1 . . . . . . . . .

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  1. xxx NetTracker for Cognos See how it works … Table of contents:  Building a complete solution for Web business analysis using NetTracker for Cognos Benefits of the NetTracker / Cognos solution The NetTracker for Cognos package: what’s included   Start 1 . . . . . . . . .

  2. Hits / raw Web logs Building a complete solution for Web business analysis using NetTracker for Cognos Step 1: NetTracker accurately sessionizes all of your Web site traffic data and loads a Web data warehouse which is the basis for all your online channel analysis. You can analyze the performance of your Web site through key performance indicators (such as stickiness and shopping cart activity) derived through NetTracker and use that information to optimize your online business (by increasing visitor conversions, loyalty, etc.) as shown below: Use data / analytics: To analyze: To optimize: Unique visitors, visits, page views Clickthroughs & bookings Marketing campaigns Scenarios & shopping carts Visitor conversion Stickiness Visitor retention, loyalty Individual clickstream path Visitor satisfaction Trends Corrective action NetTracker‘s Web data warehouse Size, number of hits No business value by itself See where Cognos comes in now Prev. 1 2 . . . . . . . .

  3. Hits / raw Web logs Building a complete solution for Web business analysis using NetTracker for Cognos Step 2: Web Analysis reports in the Cognos software run on your Web data in the NetTracker Web data warehouse. Using the Cognos software’s powerful investigative workflows you can perform advanced analysis (such as mining, slicing and dicing, etc.) to reveal further hidden insight from your Web data. Use data / analytics: For advanced analysis: For more insight: Cognos Mine, pivot, compare, To reveal hidden insight slice, ad hoc metrics, etc. or forecast trends in order to optimize your online business Statistical & custom metrics Unique visitors, visits, page views Clickthroughs & bookings Marketing campaigns Scenarios & Shopping carts Visitor conversion Stickiness Visitor retention, loyalty Individual clickstream path Visitor satisfaction Trends Corrective action NetTracker ‘s Web data warehouse Size, number of hits No business value by itself Now add customer data Prev. 1 2 3 . . . . . . .

  4. Building a complete solution for Web business analysis using NetTracker for Cognos Step 3: Cognos software combines your Web data with customer and sales information so you can perform more complete analysis in order to optimize the bottom line of your Web marketing activities. Use data / analytics: For complete analysis: To optimize ROI from: Sales & subscriptions Your entire Web business Customer profitability Your customer mix (CRM) Customer segmentation Your content and product mix ROI Sales Customers Cognos Mine, pivot, compare, To reveal hidden insight slice, ad hoc metrics, etc. or forecast trends in order to optimize your online business Statistical & custom metrics Unique visitors, visits, page views Clickthroughs & bookings Marketing campaigns Scenarios & shopping carts Visitor conversion Stickiness Visitor retention, loyalty Individual clickstream path Visitor satisfaction Trends Corrective action NetTracker ‘s Web data warehouse Size, number of hits No business value by itself Hits / raw Web logs Now share the insight Prev. 1 2 3 4 . . . . . .

  5. Building a complete solution for Web business analysis using NetTracker for Cognos Step 4: Cognos software offers built-in security and scalability so you can share the insight from Web and customer analysis with your entire enterprise or extraprise via any user interface. User Groups ROI Sales Customers Web Browser Users Desktop Statistical & custom metrics E-mail Roles Spreadsheet Unique visitors, visits, page views RTF, PDF NetTracker ‘s Web data warehouse Hits / raw Web logs Shrink wraps to your design Prev. 1 2 3 4 5 . . . . .

  6. Cognos Web Servers Data Sources Data Extractors Data Marts Financial data Finance Finance Apache Customer data Customers eBusiness Edition for MySQL, Microsoft SQL Server, Oracle, or DB2 e-CRM Microsoft IIS Web server logs NetTracker Web DWH ERP e-ROI iPlanet ERP • Benefits of the NetTracker / Cognos solution: • Adapts to your business intelligence systems and business model • NetTracker’s fully open, documented Web data warehouse makes it easy to plug NetTracker in to your Cognos software, which allows you to model your Web site intelligence to your unique business requirements. Your Cognos software can also connect with any customer databases and analytics that you already have in place, preventing you from having to do another data load into a Web analytics vendor’s customer data model, creating another isolated point solution. Save money Prev. 1 2 3 4 5 6 . . . .

  7. Cognos Cognos Cognos Sales Finance NetTracker Web data Benefits of the NetTracker / Cognos solution: Eliminates the need for unnecessarily expensive packaged Web analytic solutions You already purchased a solution for analytics from Cognos on which you chose to standardize your business intelligence, and for which you trained your end users and support staff. Your Cognos solution’s analytical features are best-of breed; it is the best tool to perform advanced analysis on your Web data! • Part of what you pay for in packaged Web analytic solutions from Datanautics or SPSS (NetGenesis) are analytical processing capabilities (ad hoc reporting, data mining, OLAP) already contained in Cognos software • Packaged Web analytic solutions also force you into a data model that may not reflect your Web business and efforts to customize this model come with very high consultation costs. Roll out Step by step Prev. 1 2 3 4 5 6 7 . . .

  8. Benefits of the NetTracker / Cognos solution: Minimizes project risks and costs NetTracker for Cognos allows you to purchase and implement only what you need, when you need it. Start with NetTracker, add Cognos whenever you like, or once you determine that you need the additional capabilities. Future Proof Measure & Optimize ROI Week 4++ NetTracker and Cognos scale to adapt to your analysis requirements of tomorrow Cognos Week 3 Incorporate information on customers and sales to measure ROI for your online channel Week 2 Perform additional Web analysis (slicing and dicing, etc.) using Cognos Week 1 Get complete, detailed, dynamic Web analysis quickly and affordably using NetTracker Price and Details Prev. 1 2 3 4 5 6 7 8 . .

  9. Start here with NetTracker for Cognos: Typical Business Intelligence projects start here: • Gather requirements • Define catalog • Build reports and cubes • Test Resources • User feedback • Extend Time 1st generation reports 2nd generation reports NetTracker for Cognos saves time The NetTracker for Cognos package, what’s included: NetTracker for Cognos is full of packaged expertise in advanced Web site traffic analysis. It includes everything that you need in order to quickly and seamlessly analyze Web site traffic data with Cognos, namely: • NetTracker eBusiness • A Cognos Catalog • Cognos Impromptu Web traffic analysis metrics and reports • Cognos Powerplay cubes • A Cognos ReportNet Framework project with a set of Report Studio reports • Full documentation of the open NetTracker Web data warehouse and of the technical integration process • Five days of on-site implementation services Summary Prev. 1 2 3 4 5 6 7 8 9 .

  10. Summary NetTracker for Cognos Summary of benefits…   Provides the most economical solution Starts at the lowest price in the industry, leverages your past investments (both monetary and time) in Cognos and customer data warehouses, and allows you to build on incrementally when you are ready Future proof Fulfills your requirements of today and tomorrow because it is based on NetTracker, the industry’s leading open platform for database-driven Web traffic analysis, and on Cognos flexible business intelligence software Expands your Web analytics capabilities Allows you to turn NetTracker and Cognos software into the most powerful, easy-to-use solution for complete Web site traffic and online customer analysis Adapts to your existing business model Allows you to model your Web site intelligence to your unique business requirements using the business intelligence system already installed   Next Steps: Sign up for a live demo of NetTracker Request more information from Sane Solutions Download a free evaluation copy of NetTracker eBusiness Prev. 1 2 3 4 5 6 7 8 9 10

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