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Data Center Solutions Marketing Data Center Business Advantage Customer Proof Points

Data Center Solutions Marketing Data Center Business Advantage Customer Proof Points. January 2010 Anne Plese and Meredith Sabye. DRAFT. Cisco Data Center Architecture Differentiators. TECHNOLOGY INNOVATION. BUSINESS VALUE.

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Data Center Solutions Marketing Data Center Business Advantage Customer Proof Points

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  1. Data Center Solutions MarketingData Center Business Advantage Customer Proof Points January 2010 Anne Plese and Meredith Sabye DRAFT

  2. Cisco Data Center Architecture Differentiators TECHNOLOGYINNOVATION BUSINESS VALUE • Built foundation for 100 percent virtualized application environment • Postponed capital outlay for new storage array • Provisioned hardware for new customer environment in one day SYSTEMS EXCELLENCE SOLUTION DIFFERENTIATION Comprehensive product portfolio Standards based Platform choice – dedicated, virtual, appliance Significant R&D Long-term investment protection TECHNOLOGY INNOVATION

  3. Cisco Data Center Architecture Differentiators TECHNOLOGYINNOVATION • Cloud Infrastructure for new services • Reduced TCO: 60% less power, 70% less cabling & simpler operations • VMs deployed 25% faster BUSINESS VALUE SYSTEMS EXCELLENCE SOLUTION DIFFERENTIATION Comprehensive product portfolio Standards based Platform choice – dedicated, virtual, appliance Significant R&D Long-term investment protection TECHNOLOGY INNOVATION

  4. Cisco Data Center Architecture Differentiators TECHNOLOGYINNOVATION • Five data centers into one virtual network • Asset utilization up 25 to 30 percent, • Operating costs down 30 to 35 percent in 3 years • Positioned for automated provisioning BUSINESS VALUE SYSTEMS EXCELLENCE SOLUTION DIFFERENTIATION Comprehensive product portfolio Standards based Platform choice – dedicated, virtual, appliance Significant R&D Long-term investment protection TECHNOLOGY INNOVATION

  5. Cisco Data Center Architecture Differentiators TECHNOLOGYINNOVATION Integrated computing optimized for virtualization Backups and restoration in minutes Reduction in cabling, interface and energy costs Simplified management BUSINESS VALUE SYSTEMS EXCELLENCE SOLUTION DIFFERENTIATION Comprehensive product portfolio Standards based Platform choice – dedicated, virtual, appliance Significant R&D Long-term investment protection TECHNOLOGY INNOVATION

  6. Cisco Data Center Architecture Differentiators BUSINESS VALUE • Preserved existing operational expertise • Differentiated service by enabling higher application performance • Gained flexibility to meet different customer requirements SYSTEMS EXCELLENCE SYSTEMS EXCELLENCE SOLUTION DIFFERENTIATION • Integrated systems simplify design, deployment and management • Scalable, flexible building blocks accelerate new service creation • Open standards and APIs means customer retains choice and control TECHNOLOGY INNOVATION

  7. Cisco Data Center Architecture Differentiators BUSINESS VALUE • Platform allows real-time interdepartmental communications and well-informed decision-making • Consolidated technology resources • Automated data center processes • Reduced overall data center power, cooling, and maintenance costs SYSTEMS EXCELLENCE SYSTEMS EXCELLENCE SOLUTION DIFFERENTIATION • Integrated systems simplify design, deployment and management • Scalable, flexible building blocks accelerate new service creation • Open standards and APIs means customer retains choice and control TECHNOLOGY INNOVATION

  8. Cisco Data Center Architecture Differentiators BUSINESS VALUE • Achieved 99.999 percent availability • Accelerated new service introduction from weeks to minutes • Increased server-to-blade ratio from 15:1 to 35:1, and consolidated from 540 to 12 switch ports SYSTEMS EXCELLENCE SYSTEMS EXCELLENCE SOLUTION DIFFERENTIATION • Integrated systems simplify design, deployment and management • Scalable, flexible building blocks accelerate new service creation • Open standards and APIs means customer retains choice and control TECHNOLOGY INNOVATION

  9. Cisco Data Center Architecture Differentiators BUSINESS VALUE • Provisioned 28 logical servers in three days, spending 74 percent less compared to previous architecture • Managed 120 servers with only two system administrators • Reduced per-server management costs from $1575 to $80 SYSTEMS EXCELLENCE SYSTEMS EXCELLENCE SOLUTION DIFFERENTIATION • Integrated systems simplify design, deployment and management • Scalable, flexible building blocks accelerate new service creation • Open standards and APIs means customer retains choice and control TECHNOLOGY INNOVATION

  10. Cisco Data Center Architecture Differentiators BUSINESS VALUE • Help reduce data center circuit, energy, and facility costs • Greatly simplify data center management • On track to complete consolidation and migration on time and within budget SYSTEMS EXCELLENCE SYSTEMS EXCELLENCE SOLUTION DIFFERENTIATION • Integrated systems simplify design, deployment and management • Scalable, flexible building blocks accelerate new service creation • Open standards and APIs means customer retains choice and control TECHNOLOGY INNOVATION

  11. Cisco Data Center Architecture Differentiators BUSINESS VALUE • Extremely high availability with lower costs and simplified management • Server provisioning in minutes • Decreased server management by 80% SYSTEMS EXCELLENCE SYSTEMS EXCELLENCE SOLUTION DIFFERENTIATION • Integrated systems simplify design, deployment and management • Scalable, flexible building blocks accelerate new service creation • Open standards and APIs means customer retains choice and control TECHNOLOGY INNOVATION

  12. Cisco Data Center Architecture Differentiators • Superior platform for secure service offering • Saved $900K in upfront capital costs; $37K in annaul energy savings • Planned and deployed complete infrastructure in 98 days BUSINESS VALUE SYSTEMS EXCELLENCE SYSTEMS EXCELLENCE SOLUTION DIFFERENTIATION • Integrated systems simplify design, deployment and management • Scalable, flexible building blocks accelerate new service creation • Open standards and APIs means customer retains choice and control TECHNOLOGY INNOVATION

  13. Cisco Data Center Architecture Differentiators • Operational costs reduced by 30% and capital costs by 20% • Overnight service creation for trading customers • Improved data processing and application scalability BUSINESS VALUE SYSTEMS EXCELLENCE SYSTEMS EXCELLENCE SOLUTION DIFFERENTIATION • Integrated systems simplify design, deployment and management • Scalable, flexible building blocks accelerate new service creation • Open standards and APIs means customer retains choice and control TECHNOLOGY INNOVATION

  14. Cisco Data Center Architecture Differentiators Cisco Data Center Architecture Differentiators • Optimized VMware and Virtual Desktop deployment • On-demand applications • Faster response times for Students, Teachers • Lower TCO via reduced OPEX and increased asset longevity BUSINESS VALUE SOLUTION DIFFERENTIATION SOLUTION DIFFERENTIATION SYSTEMS EXCELLENCE • Proven solutions to meet specific needs allow rapid provisioning and deployment • Integrated offers include infrastructure, services and support • Open solution stack for choice and flexibility • Cisco Validated Designs = blueprint for success TECHNOLOGY INNOVATION

  15. Cisco Data Center Architecture Differentiators Cisco Data Center Architecture Differentiators • Cost-efficient platform for Oracle hosting • 20% reduction in application operating costs • Achieved high performance of service delivery BUSINESS VALUE SOLUTION DIFFERENTIATION SOLUTION DIFFERENTIATION SYSTEMS EXCELLENCE • Proven solutions to meet specific needs allow rapid provisioning and deployment • Integrated offers include infrastructure, services and support • Open solution stack for choice and flexibility • Cisco Validated Designs = blueprint for success TECHNOLOGY INNOVATION

  16. Cisco Data Center Architecture Differentiators BUSINESS VALUE BUSINESS VALUE • Created opportunity for €300,000 potential new revenue • Estimated savings of €250,000 from in-sourcing content delivery • Time to market accelerated by 50 percent SOLUTION DIFFERENTIATION SYSTEMS EXCELLENCE New IT and Business Models to drive Transformation Business Agility driving new Service Creation; accelerating revenue Support for top line growth and lower TCO to improve profitability TECHNOLOGY INNOVATION

  17. Cisco Data Center Architecture Differentiators BUSINESS VALUE BUSINESS VALUE • High level of security for cloud-based services • Provision cloud-based services in 24 hours or less • Ability to add customers without expanding staff SOLUTION DIFFERENTIATION SYSTEMS EXCELLENCE New IT and Business Models to drive Transformation Business Agility driving new Service Creation; accelerating revenue Support for top line growth and lower TCO to improve profitability TECHNOLOGY INNOVATION

  18. Cisco Data Center Architecture Differentiators BUSINESS VALUE BUSINESS VALUE • More flexible platform enabled faster expansion • Using less energy reduced operating costs • Automation enhanced customer experience SOLUTION DIFFERENTIATION SYSTEMS EXCELLENCE New IT and Business Models to drive Transformation Business Agility driving new Service Creation; accelerating revenue Support for top line growth and lower TCO to improve profitability TECHNOLOGY INNOVATION

  19. Cisco Data Center Architecture Differentiators BUSINESS VALUE BUSINESS VALUE • Private cloud for main business application and virtual desktops • Seamless integration oaf acquired IT systems • $1.1 million resource cost avoidance annually SOLUTION DIFFERENTIATION SYSTEMS EXCELLENCE New IT and Business Models to drive Transformation Business Agility driving new Service Creation; accelerating revenue Support for top line growth and lower TCO to improve profitability TECHNOLOGY INNOVATION

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