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Next Generation Mass-Scale On-Demand Technology

Next Generation Mass-Scale On-Demand Technology. Technology. DINA ™ is the only state-of-the-art platform solution in the world that can deliver on-demand mass data to mass audiences Able to serve millions and millions of on-demand customers without breaking your wallet or the network

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Next Generation Mass-Scale On-Demand Technology

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  1. Next GenerationMass-Scale On-Demand Technology

  2. Technology • DINA™ is the only state-of-the-art platform solution in the world that can deliver on-demand mass data to mass audiences • Able to serve millions and millions of on-demand customers without breaking your wallet or the network • Over 95% savings on both system cost and bandwidth requirement comparing to unicast system • First impression – mass-scale VOD service • Codec independent • DINA™ is a distribution methodology rather than a compression technology – hence one can stream CBR / VBR MPEG-1/2/4, H.264, or even HDTV when it comes along • Worldwide patented and patent pending technology

  3. Traditional delivery • Unicast • Private channel to each user • Expensive capital investment • e.g. each server handles 500 users → 2,000 servers to handle 1M users • Expensive running cost • Provision bandwidth for each user • Easily >1,000Gbps network bandwidth for 1 millions users • Un-scalable model – increase users and one has to increase bandwidth and server resource • Dimensioning leads to • User blocking – unacceptable • Sacrifice of hottest content - unacceptable • Pure Multicast / Broadcast • Nothing more than another traditional TV channel

  4. Problem with Unicast Delivery • Variable cost business model • When the user base grows • More and more capital investment • More and more bandwidth requirement • Undesirable (bad) business model • System dimensioning sacrifices the hottest contents • Marketing wants • the hottest contents (e.g. Lord of the Rings) in order to grow subscriber base • No user blocking / no system dimensioning • Engineering forbids hottest content • Avoid system overload • Dilemma • Build a humongous system first? • Settle for a small market?

  5. DINA™ On-Demand delivery • Extremely cost effective • System cost – 95+% savings over unicast systems • Bandwidth requirement – 95+% savings over unicast systems • Fully scalable • Scales with amount of contents • Serves unlimitedusers with a fixed bandwidth • Does not require system dimensioning • Incremental revenue becomes pure profit! • No need to increase investment as revenue ()user base) ramps up • If this type of business model doesn’t’ make money, nothing will • For every single user • Independent instant startup, full interactive functions (infinite Pause, Resume, Jump, Stop, FF, RWD) • No need for local storage (i.e. no hard disk storage) - reduces piracy issues

  6. unicast running cost operation revenue unicast set up cost $ DINA™running cost DINA™ set up cost Subscriber base What this means to an operator Unicast gross margin DINA™ gross margin Substantially higher profit over unicast operation DINA™ & unicast cross over point. Typically 3,000 users

  7. Technical comparison 100 movies (200 hours) at 1Mbps serving 1.5M users      

  8. DINA™ Platform In the next few slides, we shall illustrate why DINA™ is really a PLATFORM by which other value-added on-demand services can be created on top

  9. DINA™ opportunities • Mass scale Movies-On-Demand (current) • TV-On-Demand SL • Live TV-On-Demand • On-Demand Platform • Other mass scale on-demand data delivery service

  10. DINA™ Mass Scale VOD • Well understood operation • No need to educate the consumers • Service well received • Only DINA™ can allow an effective and affordable mass scale VOD operation • Market the hottest content (e.g. Spiderman, Lord of the Rings, Star Wars) • Infinite concurrent user • One DINA™ system to cover all subscribers as far as your network can reach • No dimensioning whatsoever

  11. DINA™ TV-On-Demand SL • An all new home TV entertainment mode • A natural extension from mass scale movies-on-demand • Don’t limit yourself to movies; also include hot TV programs • For those TV channels sans live events (SL), every program of the day can become an on-demand item • Dedicated channels like Disney On Demand, H&G On Demand, Discovery On Demand etc. • If needed, one can still have one single broadcast stream to mimic a preset broadcast channel • Easy and inexpensive to operate – Spurs content aggregators/producers to run their own TVOD channels

  12. DINA™ Live TV-On-Demand • An all new home TV entertainment mode • Take a normal broadcast channel and author On-Demand entry points on-the-fly • A few minutes into a program’s broadcast, it can already become an on-demand item for selection • Users can choose to watch the live signal feed • Users can also jump to On-Demand programs where entry points have been authored • The time/channel concept to a normal TV service is totally abolished – prime program (instead of prime time) model • Live TVOD can become a citywide Network PVR!

  13. DINA™ On-Demand Platform • Set up DINA™ platforms for lease • Generate multiple income while saving cost! • Encourage other On-Demand TV channels to appear, leasing system and bandwidth as these channels emerge • On-Demand TV stations will not need to arrange 24 hours of programming hence saves on programming cost • Encourage broadband penetration • Saves on own programming cost • TV-on-demand will become the de facto lifestyle of choice for home TV entertainment

  14. Other Possibilities • e-Education • On-demand delivery of supplementary education to the mass at home • e-Education always has the largest audience base • WAN based on-demand information / radio etc. services • e.g. a wireless Food channel on-demand device that hangs in the kitchen • Music-On-Demand • Any other mass data to mass audience on-demand delivery application

  15. DINA™ On-Demand Platform On Demand Services MOD, TVOD-SL, L-TVOD, On-Demand TV channels… DINA™ Platform Broadband Network (Cable/ADSL/Ethernet/Wireless)

  16. DINA™ Deployment • Deployable on Windows PC platforms • Deployable with STB on Linux platforms for TV viewing • Deployable on various network architecture • xDSL / Ethernet / Satellite / Cable / Mobile • Deployment Experience • Successful trials / 3rd party tests • Chinese University of Hong Kong – 96 user campus trial • One Telco in Hong Kong – technical trial in Q4 of 2002 • One Telco in an Asian city – Q2 2004 • An European national Telco – Successful Integration Network trial – Q4 2004 – positive report issued • A satellite company in USA – tested successfully • Current demo system locations • France, Netherlands, Denver (USA), Dallas (USA), Macau, Hong Kong • Two Chinese province-based telcos requesting demo systems

  17. Another TV station? • Who wants to pay for just another TV service? • Aside from contents, audience wants something more different from traditional TV delivery • DINA™ based mass scale VOD, TVOD, and other On-Demand features make the difference • TV service means mass market and only DINA™ makes it possible to deliver mass-market On-Demand TV cost effectively

  18. Opportunities • Bring on a totally new, Everything-On-Demand TV concept • Operate a digital TV station on DINA™ platform • Deliver contents cost effectively – to both PC and TV • Learn what customers want – convenience with affordability. Once they have tried On-Demand services, there’s no turning back • Future possibilities with satellite and wireless delivery • Bottom lines • Offer value-added video services on your broadband network • Mass profit from mass market only • Unicast VOD simply won’t bring in profit – high investment and running cost will only become a burden to the operation • Mass market On-Demand TV delivery means fresh and enormous revenue to service operators and network carriers • Only DINA™ can deliver all above services efficiently and effectively to the mass

  19. Q & A Thank You For further details, please contact kenyeung@dinastech-china.com or visit our website at www.dinastech.com

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