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Forms that Communicate and Persuade

Forms that Communicate and Persuade. Prototyping for Design Communication. Warm-up Reading. Task 1: End-user Level Communication. Designer. User. Product. Channel. Channel. Channel. Task 1: Working Definition – Channel.

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Forms that Communicate and Persuade

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  1. Forms that Communicate and Persuade Prototyping for Design Communication

  2. Warm-up Reading

  3. Task 1: End-user Level Communication Designer User Product Channel Channel Channel

  4. Task 1: Working Definition – Channel • Channel here refers to the path used to convey information from a sender to a receiver • Task: What are the channels commonly used between designers and users • Form, Shape, Colour, Texture, Touch, Temperature, Sound, Text, Speech, Movement, Action, Non-action • Smell, Taste

  5. Example of Channel • Size • Shape • Light • Colour • Touch • Texture • Material • Smell • Feedback • Motion / Position • Location of switch • Sound • Interface • Words (Text / Speech) • Weight

  6. User Product Task 2: Business Level Communication Medium Designer Client Medium

  7. Task 2: Working Definition – Media • Media here refers to those organized means of dissemination of fact, opinion, and other information • Task: What are the media commonly use between designers and clients • Pictures, Recorded moving images, Sound, Text, Speech, Prototype

  8. Example of Medium • 3D Render • Drawing • Flash • Speech • Testing model • Prototype • Dimensioned drawing • Presentation board • Animation • Drama • PowerPoint

  9. Activity: Case • Study the case assigned to you, and answer the following questions • List as much as possible the design features contributed to the success of the product • Through which channels does these features attract the users? • How to employ suitable presentation media to encompass all the communication channels listed in (2)? • Give a 10 min. presentation

  10. Case 1: To Give the Product a Form “Very often design is the most immediate way of defining what products become in people's minds” Jonathan Ive, Designer of iMac

  11. Snow White – Apple Computer

  12. ProScale – KitchenAid Proline KitchenAid Proline by ZIBA

  13. Lufthansa Brand Strategy Adapted from: http://www.frogdesign.com/client/lufthansa/index.html

  14. Mazda 2 – Mazda

  15. Case presentation

  16. Canon Film Camera Canon T90, 1986 Canon camera concept by Luigi Colani 1986 Canon EOS300X, 2004 Canon F-1, 1984

  17. Case 2: To Point out Innovative Direction “Designers like to play with it, cut it up and put it into things. They see the possibilities” Mike Shield of CI³

  18. Motorola iDEN Technology The family of futuristic products utilizes the latest advances in miniaturization and wireless connectivity technology to enable entertainment, business, and security-related communications and broadband applications. The devices each have an independent power source and memory, and are individually designed to be worn as fashionable accessories. The futuristic family of modular devices is wirelessly connected, allowing each device to share information with other devices and the user, operating as a seamless personal network. “The idea is to provide a maximum level of connectivity and security without interfering with an individual’s lifestyle. We want to create a series of accessories that are stylish, intuitive, and attractive in their form and function.” Adapted from: http://www.frogdesign.com/inside/news_press/press_releases/2003/pr046.html

  19. QTC Application Example QTC looks and feels like rubber and has the insulation properties of rubber, but when the material is pressed stretched or twisted its electrical properties change from those of an insulator to a conductor. Therefore instead of a mechanical switch on a power tool or a motorised device there can be a QTC surface which can be pressed. More electricity is conducted the harder the press, so the power tool or motorised device goes faster. In granule form QTCs can be put into and onto any surfaces to make them touch sensitive. http://www.peratech.co.uk/tools.htm

  20. Eastman Cellulose The framework for this assignment was to create a series of contemporary design stories around the theme of eyewear. Each story inspired a concept that was implemented in either copolyester or cellulose. The stories were gathered into a unique book, Collective Vision: The Advance of Design Through Materials, that admirably captures the effort and emotion behind the exploration and presents it to a wide audience. Eastman copolyester and cellulose application by IDEO

  21. Saba Jim nature TV The case of this portable television is made from recycled materials from the wood industry, which provide a material that is itself in turn highly recyclable. The design proves that a poor-quality material, traditionally hidden under veneer, can instead have a potent, appealing aesthetic impact. Thomson “Jim nature” TV by Philippe Starck, 1994

  22. Kartell Fantastic Plastic Elastic Chair The FPE is made of two aluminium extrusions and a plastic membrane. The plastic membrane slides through the aluminium extrusions when they are lying flat, and the components are then bent together in one motion. The fact that the chair is moulded flat makes the tooling cheaper and simpler. The aluminium acts like a skeleton, giving the chair its structure. From a structural point of view it's a very efficient design, because the plastic membrane is the structural connection, so there is no glue or screws - just the two components that are bent together to become a chair. http://www.cf-direct.co.uk/imagepages/Future/FPE.htm

  23. Case presentation

  24. Marathon Carpet Extractor HP Masher concept by IDEO

  25. Case 3: To Represent the Users

  26. Physical Human Factors (Universal Design) Vistalab Ergonomic Pipette by Frog Design Caterpillar control steering by IDEO OXO leave in meat thermometer OXO angled measuring cup

  27. Microsoft Media Player by Frog Design Cognitive Human Factors Apple laptop docking system by IDEO

  28. Case presentation

  29. OXO Goodgrip Peeler

  30. Case 4: To Create Experience "Think about Starbucks. Experience is the differentiating factor and it is where you create loyalty. This experience is something you have to design."

  31. Case presentation

  32. Prada Epicenter

  33. Final Thoughts • Is there a universally superior design presentation medium? • Can you form any guideline on presentation media selection for • Design to give form • Design to point out innovative direction • Design to represent user • Design to create experience

  34. Form, Shape, Colour, Texture, Touch, Temperature, Sound, Text, Speech, Movement, Action, Non-action Pictures, Recorded moving images, Sound, Text, Speech, Prototype Task 3: Working Definition – Band-width • Bandwidth here refers to the number of channel carried over certain media • Can you compare the band-width between different product design communication?

  35. Task 3: Affordance in Business Level • User level affordance: "What is it about this object that makes people want to use it this way?" • Business level affordance: “What is it about this presentation that makes client understand the value of the design proposal” • Task: Formulate a brief presentation proposal for your FYP project

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