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Whenever a website goes through a redesign, the new design and content strategy is launched at the page's top in Google search results. And it stays there for as long as the improved site content and copywriting are rolled out. You will never know when one of your competitors will try to outrank you again.
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Whenever a website goes through a redesign, the new design and content strategy is launched at the page's top in Google search results. And it stays there for as long as the improved site content and copywriting are rolled out. You will never know when one of your competitors will try to outrank you again. Make sure that your website is up to date and in the best possible shape before you decide upon a revamp. A revamp can help improve your site's look, feel, and functionality, which can help improve your conversion rate at the same time. Don't rush your website redesign. If you don't complete this checklist, you may be sabotaging yourself and your business by launching a half-hearted site. To make your website revamp a success, web development company Melbourne experts list some important tips and best practices to make your website a hit. Read on to know more!
Website Speed A faster website equals a more satisfied customer and increased revenue. A faster website makes it easier for people to go from browsing to buying. It also keeps shoppers engaged through a smooth, fast-loading experience. Website speed is important. If a website takes a loading time of more than 3 seconds to load, there are higher chances of customers switching to a competitor's website. Whether you consider revamping your website or creating a new one, it is necessary to check the web-hosting provider. There are chances that the provider may slow down your website, and thus is advisable to shift to another suitable web hosting provider for optimal performance.
Check your website's SSL Certificate. SSL Secure Socket Layer or SSL for short is a security protocol for establishing an encrypted link between a server and a client—usually a web server (website) and a browser, or more specifically, in this case, a website visitor's browser. SSL certificates are a way to protect the users that access your website. SSL stands for Secure Sockets Layer, and it essentially provides authentication to Google and enables an encrypted connection to your site. You are showing proof of ownership of the domain at the time the certificate was issued.
Check your website's URLs Don't have to worry about your old website pages disappearing or worried that Google will think your website has gone under because of dead links. 301 redirects make sure none of that happens. When the transition is done, anyone who lands on the old URL will be automatically redirected to the new one. • Check Internal Links One of the most difficult tasks for a new blogger is to make sure all their posts are up to date and internally linked. Custom web design Melbourne experts make it easy to link old posts and update any broken links or redirects. Your blog will be more connected and better for your readers. Just like any other website, it's inevitable that links will break. This will damage your ranking in Google and result in a bad user experience for any visitors to your website. It's time-consuming but important to head back through your website and make sure all the links are correct.
Copy over the website's Google Analytics If you're not using Google Analytics, you're doing your new site wrong. Installing Google Analytics on your site is as easy as copy and paste. Just add a simple code to your header, and you will be able to track your traffic statistics, conversion rates, and click-through rates immediately. This ensures you have a smooth launch and don't miss out on the true power of analytics - being able to monitor how your site is performing. • Back up your old website To protect your website data, we recommend keeping a backup. Launching a brand new website is advantageous for any business. It improves your website's visibility, usefulness, and usability, resulting in increased Google rankings and higher conversion rates. It's important that you cross off every box on this list before going live.
Ensure all your website's elements are working By doing an analysis of your business, understanding your target market and their needs, and creating a clear plan, you'll get a better idea of where you stand. Click on every link and scroll through all the web pages to get an insight into your website's user experience. It's time to get your business ahead of the pack. • Conclusion The redesign of your website is a crucial time in the lifecycle of your business. Being a beginner, you may not be aware of all obstacles to cross and face. When you're ready for a new website, don't settle for unprofessional web designers. Work with a professional team who will create an amazing website you'll be proud to share. Whether you're looking for help migrating your site or simply need a hand with some of its sophisticated features like eCommerce, web design company Melbourne experts make sure you're always in good hands.
Original Source: https://penzu.com/public/2632a50f
