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Email Manager 5.6

Email Manager 5.6. 27 th June 2013. Martin Radford Business Solutions Consultant. Ashley Mandell-Lynn Director, Global Production Services. Agenda. SDL Email overview Overview of Email Manager 5.6 features and functionality Email Manager 5.6 Demo

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Email Manager 5.6

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  1. Email Manager 5.6 27th June 2013 Martin Radford Business Solutions Consultant Ashley Mandell-Lynn Director, Global Production Services

  2. Agenda • SDL Email overview • Overview of Email Manager 5.6 features and functionality • Email Manager 5.6 Demo • Response data integration with SDL Customer Analytics • Compatibility considerations • Release milestones

  3. SDL Email services growing rapidly • Over 12 billion emails sent out of Email Manager in 2012 • Current average of 43 million emails per day • Volumes continue to rise… • …we are projecting over 14 billion emails in 2013 • Email is a key element of the SDL Intelligent Marketing Suite • Email has received significant investment • Datacenter and hardware improvements • Services team supporting email • Product development • Development continues with another major release scheduled for Q1 2014

  4. Development focused on some key email marketing trends Marketing is changing, email tools needs to reflect that change.

  5. New Campaign Builder experience • Enhanced user interface for easier navigation Improved navigation ribbon Automatic campaign thumbnails (recent documents) Preview Pane Easy access to shared events, variables & lookup tables Multi-document Support

  6. Multi-document support allows work on multiple creative Multiple creative in a campaign Multi-document Support

  7. Document explorer Search speeds up Document search Search across all categories.

  8. New ‘design view’ WYSIWYG editor Full set of WYSIWYG editing tools Easy access to campaign variables, shared templates for insertion to campaign You can now embed creatives from any campaign into another creative

  9. Improved source code editor makes editing easier Easy to switch views Color coded markup Search & replace functionality Addition of code line numbers

  10. File Manager & Image Properties Editor Zip file upload (with auto-unzip) is now available. Insert images from file manager Image files easily managed from one location EM 2013 Highlights

  11. Integrated inbox render testing with ‘Gallery View’ Select category e.g. Inbox, Mobile or Tablets Easy switch to Gallery view Device selection, e.g. iPhone 4S preview With over 40 inbox previews

  12. Heat Map – Emails & landing pages Enable Heat Map view Reports click-to-open rate for creative Warmer colors, show higher click rates

  13. Media Manager Integration - Optional Media Manager Panel Browse audio and images stored in SDL Media Manager Preview images or video Enables content management for rich media in email

  14. Response data fully integrated into SDL Customer Analytics High-speed Email Response Importer allows customers to easily analyze response data with Engine!

  15. Demonstration

  16. Compatibility considerations • Campaign Manager 2.9 supports EM 5.6 • Campaign Manager 2.8 does NOT support EM 5.6 • CM 2.8 users will be upgraded before moving to Email Manager 5.6 • Alterian Marketing Suite - the following software versions offer compatibility with Engine 5.2 and Email Manager 5.6

  17. Release Milestones • Full details will be communicated to each partner in the coming month • Releases will be staggered across the customer base

  18. There will be detailed documentation in support of the release

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