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Trade unions in the Web 2.0 world

Trade unions in the Web 2.0 world. Andrew Bibby www.andrewbibby.com. One day in September 2007…. Le Monde: C’est la lutte virtuelle! Stern: Die Demonstration ist virtuell, der Arbeitskampf echt PC Advisor: IBM Workers to strike in Second Life La Stampa: Tele-lavoro? Tele-sciopero

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Trade unions in the Web 2.0 world

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  1. Trade unions in the Web 2.0 world Andrew Bibby www.andrewbibby.com

  2. One day in September 2007… • Le Monde: C’est la lutte virtuelle! • Stern: Die Demonstration ist virtuell, der Arbeitskampf echt • PC Advisor: IBM Workers to strike in Second Life • La Stampa: Tele-lavoro? Tele-sciopero • Lo Tidningen: Urstrejk i Second life And Lithuania, US, India, Belgium, Switzerland, Finland, Portugal, Canada..

  3. The Second Life demonstration • Demonstrates how unions can use new online applications BUT • ?? Media interest suggests novelty value – ie, unions are not using these applications

  4. Web 2.0 • The ‘old’ internet: static, used for downloading, written word dominated, accessed from PC • The Web 2.0: genuinely multimedia, participative; uploading as important as downloading; accessed through wide range of devices (especially mobile)

  5. Web 2.0 • Emphasis on Participation • User-generated contents • From ‘read only’ to ‘read/write’ web

  6. Some Web 2.0 tools • Social networking • Facebook • MySpace • Bebo • etc

  7. Some Web 2.0 tools • Virtual worlds • Second Life • ActiveWorlds etc

  8. Some Web 2.0 tools • User-generated sharing • YouTube etc • Flickr etc

  9. Some Web 2.0 tools • Online collaboration • The wiki idea

  10. Some Web 2.0 tools • Blogs and social bookmarking • Weblogs • Digg, Delicious, StumbleUpon etc

  11. Some Web 2.0 tools • And also: • Skype • RSS feeds • etc

  12. Unions in the Web 2.0 world Social networking • Using union websites • Unionen, GPA-DJP • Using Facebook etc “We’re organising ourselves on Facebook within our union.. We need a way to be together” • TUC, Australian Workers • Writers Guild, COMFIA

  13. Unions in the Web 2.0 world • Virtual worlds • Union island • May Day, World Day for Decent Work • ‘Islands’ for individual unions (ver.di, FOREM-CCOO) “If companies are going in then so should unions...It’s important to engage with it early on”

  14. Unions in the Web 2.0 world • User-generated content • UNI use of YouTube • ITF use of Flickr • etc

  15. Be aware of the downside • Facebook & the SEIU, Canada 2007 • Derek Blackadder’s experience “These sites offer accessible ways to self-organise..” “Nothing you do on sites like Facebook is really private… The goal shouldn’t be to use those sites to organise anything much more than a departure for safer quarters”

  16. Issues in the workplace Social networking: • Disciplined/sacked for posting negative comments about employer (Examples from UK, Canada, France…) • Employer has access to personal information; blurring of work and personal lives • Cyberbullying

  17. Issues in the workplace Social networking: • A particular issue is recruitment “One candidate declared in his personal profile that he was against religion… I dropped his application like a hot potato” • Information is there for good

  18. Issues in the workplace Second Life • Employers’ rights over employees’ avatars? IBM: Virtual Worlds Guidelines

  19. Issues in the workplace • The need for the rules to be established • Towards a set of guidelines

  20. Enterprise 2.0 and Unions 2.0 Enterprise 2.0: a new paradigm? • the ‘wiki’ approach to the workplace? • Collaboration rather than hierarchical control structures? “Enterprise Web 2.0 represents more of a philosophical shift than it does a prescribed set of IT products or solutions”

  21. Enterprise 2.0 and Unions 2.0 Unions 2.0? • A challenge to organising methods • A challenge to traditional structures (face-to-face meetings, conferences) • A challenge to union democracy “Unions 2.0 represents more of a philosophical shift than it does a prescribed set of IT products or solutions”

  22. Trade unions in the Web 2.0 world Andrew Bibby www.andrewbibby.com

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