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Global Marketing Management Exam #1

Global Marketing Management Exam #1. MKTG 3215-090 Spring 2013 Mrs. Tamara L. Cohen. Class # 5. Global Marketing Management MKTG 3215-090 EXAM # 1. FIRST write your name: on exam paper AND on Scantron. Student Name :.

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Global Marketing Management Exam #1

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  1. Global Marketing ManagementExam #1 MKTG 3215-090 Spring 2013 Mrs. Tamara L. Cohen Class # 5

  2. Global Marketing Management MKTG 3215-090EXAM # 1 FIRST write your name: on exam paper AND on Scantron Student Name:

  3. SECTION 1: Multiple Choice(1 POINT per question)28 questions • ALL questions in this section must be attempted. • USE the SCANTRON SHEET • Mark one answer only: A, B, C, D or E for each question. If more than one answer is marked no credit can be given. #2

  4. SECTION 2: Fill in the Blank(1 POINT per blank space) 17 questions • ALL questions in this section must be attempted. • Write your answers into the blank spaces on your exam paper.

  5. SECTION 3: Definitions/Concepts (2 POINTS per question) 6 questions • ALL questions in this section must be attempted. • Write your answers into the spaces provided on your exam paper.

  6. SECTION 4: Short Answers (4 POINTS per question)4 questions • ALL questions in this section must be attempted. • Write your answers into the spaces provided on your exam paper.Use the back of the sheet if you need more space.

  7. SECTION 5: CHOICE Answers(8 POINTS per question)4 out of 8 questions • Choose ONLY 4 of the 8 questions. • Write your answers into the spaces provided on your exam paper.Use the back of the sheet if you need more space.

  8. Total Points Section Points 28x 1 point= 28 17x 1 point= 17 6x 2 points= 12 4x 4 points = 16 4x 8 points =32 TOTAL105 • Multiple Choice • Fill in the Blank • Terms & Concepts • Short Answers • Long Answers (choice)

  9. AFTER EXAM TIME on Monday, Feb.18, you are encouraged to work with your group on your Project Proposal. PROJECT PROPOSAL DUE on Feb.25

  10. Next class: Global Market Research Emerging Markets Preparation: Course Pack, reading #4 Homework: #6 The World is Flat

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