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Train-the-Trainer and

Train-the-Trainer and. Seminar Overview. What’s Unique about Seminars?. Self-contained One-shot at audience Beginning, middle, & end in 2 hours Must adapt style Attuned to audience Interactive Upbeat Time conscious Answer their needs. Advantages to Seminars. Quality, proven material

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Train-the-Trainer and

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  1. Train-the-Trainerand Seminar Overview

  2. What’s Unique about Seminars? • Self-contained • One-shot at audience • Beginning, middle, & end in 2 hours • Must adapt style • Attuned to audience • Interactive • Upbeat • Time conscious • Answer their needs

  3. Advantages to Seminars • Quality, proven material • Complete and tested • Interesting topics • Easy to deliver • Fun experience • Proven to impress potential members • Great recruiting tools • Great member involvement tools • Teasers for further study

  4. Seminar Structure • Designed for 1- ½ hours of presentation • Allows time for interaction • Structured into topics • Transitions between topics • Quality companion take-away guide • Quick guides with many • Books with others

  5. Selling Seminars • Virtually no competition • Boaters can not get elsewhere • Pricing • Do not give them away • Perceived value is as you price it • Deliver the entire package • Seminar without takeaways has reduced value • We rely upon ‘goodwill’ created by experience

  6. Marketing Strategy • Consider… • Pre-schedule seminars • Regular schedule, e.g., monthly • Same location(s) or rotate • Advertise heavily • Get people accustomed to availability

  7. Preparing for the Seminar • Advertising, promotional plan • Partnering • Try to tap local marine dealers • Source attendees • Support seminar • Provide space or funding • The team • Proctors to work with attendees • Material • Seminar kits and recruiting material

  8. Before the Seminar • Localized PowerPoint loop • Showcase “fun” activities of squadron • Run as people are arriving • Welcome newcomers at door • Pre-discovery of interests, needs • Sign-in attendees • Issue materials • Collect information for certificates

  9. Preparation of Instructor • Read the Instructor Notes • Annotate • Read the companion guide or book • Also read up on related material • Search on internet • Other books • Make notes • Customize the PowerPoint • Adapt to expected audience, localize • Practice delivery

  10. Delivery Approach • Discovery • How many are non-members? • What’s their boating experience? • What are they looking for? • Intro to USPS • Brief overview: USPS & Squadron • “If you like what you see, take more” • Adapt as needed…

  11. Audience • Experience level • Do they have one already? • Or, are they looking to be informed buyers • Are they looking to learn how to use it? • What applications are they looking for? • The seminars are adaptable to a wide range of audiences

  12. Delivery • Focus on what the audience wants • Application of what you are providing • Avoid extraneous details • Avoid trying to impress with your depth of knowledge (focus on how they can use the material) • Customize, personalize with experiences • Just keep short, relevant to application • Let them share experiences

  13. During the Seminar • Welcome questions and comments • Attendees like the sense of sharing experiences, participating • You are the team leader, not the teacher • Control the flow • Keep it moving, look for “nodders” • Pause at each change of topic • Review what we just covered • Check audience for questions before moving on

  14. Experienced Audience • Experienced audiences want information • Want background to support experience • Open to new ideas that expand knowledge • Use the seminar as a forum • Let the audience participate • Share their experiences and observations • Use that to raise questions • They will like what they heard, since they said it!

  15. “Newbies” • Stick closer to script • This is what they get to take home • Avoid too much detail • Don’t expand beyond surface topics • Recommend courses and seminars to fill in • Don’t lose them • Try to bring them along • Spend more time reviewing points • Help them prepare to acquire, use what covered

  16. Mixed Audience • Focus on each subgroup • Make sure cover the basics • Defer detailed discussions to after • Set up newbies with proctors afterward • Consider splitting the group if you can

  17. Following the Seminar • Follow-up with attendees • Invite them to a squadron event • Submit information to HQ • Workbook • Recap with team • What worked, what didn’t • Adapt for future • Send recommendations to committee

  18. Current Seminars • GPS • VHF/DSC • Charts • Weather • Anchoring • Sail Trim • Boat Handling • Marine Radar • top seller, basic • DSC simulator, Rescue 21 • basic • good intro to weather • broad audiences, solid info • solid sail info • basic to intermediate • middle to advanced

  19. Current Seminars • Paddle Smart® • Trailering • Hurricanes • Knots • Advanced PB Handling • Rules of Road • Predicted Log • Anchoring • basic, high risk boating • basic to intermediate, book • good info, short, low-cost • basic to intermediate, hands-on • intermediate to advanced, solid background to visualize • intermediate to advanced • guide, no seminar • essential, complete info

  20. In the Works • Marine Compass • Partner in Command • Heavy Wx Sailing • Emergencies • Diesel Engine • Maint Series • Mech Sys Series • Chartplotting • Nearly ready, basic to advanced • Nearly ready, basic for spouse and crew • Heavy seas • To be completed • To be completed • To be completed • To be completed • To be completed

  21. Now, What Seminars? What would you like to hear?

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