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Big Feet Treading Lightly

Big Feet Treading Lightly. Jo Southernwood Carbon Descent jos@carbondescent.org.uk. Big Feet Treading Lightly. What’s your size?. What makes up the carbon footprint of the college?. Carbon Footprint of a Typical University in the UK. Carbon footprint of the 2010 World Cup in Cape Town?.

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Big Feet Treading Lightly

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  1. Big FeetTreading Lightly Jo Southernwood Carbon Descent jos@carbondescent.org.uk

  2. Big Feet Treading Lightly

  3. What’s your size?

  4. What makes up the carbon footprint of the college?

  5. Carbon Footprint of a Typical University in the UK

  6. Carbon footprint of the 2010 World Cup in Cape Town?

  7. Carbon footprint of a printer?

  8. Carbon Footprint of a Lexmark X646 Printer

  9. Carbon footprint of a 15 inch MacBook Pro?

  10. Carbon Footprint of a MacBook Pro (2008)

  11. Carbon Footprint of MacBook Pro (2011)

  12. Breaking Habits

  13. Social Norm Forming

  14. Which message works best? • HELP SAVE THE ENVIRONMENT • You can show your respect for nature and help save the environment by reusing your towels during your stay

  15. Which message works best? • HELP SAVE THE ENVIRONMENT • You can show your respect for nature and help save the environment by reusing your towels during your stay • 38% recycle rate

  16. Which message works best? • PARTNER WITH US TO HELP SAVE THE ENVIRONMENT • In exchange for your participation in this program, we at the hotel will donate a percentage of the energy savings to a non-profit environmental protection organization. The environment deserves our combined efforts. You can join us by reusing your towels during your stay.

  17. Which message works best? • PARTNER WITH US TO HELP SAVE THE ENVIRONMENT • In exchange for your participation in this program, we at the hotel will donate a percentage of the energy savings to a non-profit environmental protection organization. The environment deserves our combined efforts. You can join us by reusing your towels during your stay. • 36% recycle rate

  18. Which message works best? • JOIN YOUR FELLOW GUESTS IN HELPING TO SAVE THE ENVIRONMENT • Almost 75% of guests who are asked to participate in our new resource savings program do help by using their towels more than once. You can join your fellow guests to help save the environment by reusing your towels during your stay.

  19. Which message works best? • JOIN YOUR FELLOW GUESTS IN HELPING TO SAVE THE ENVIRONMENT • Almost 75% of guests who are asked to participate in our new resource savings program do help by using their towels more than once. You can join your fellow guests to help save the environment by reusing your towels during your stay. • 48% recycle rate

  20. Which message works best? • WE'RE DOING OUR PART FOR THE ENVIRONMENT. CAN WE COUNT ON YOU? • Because we are committed to preserving the environment, we have made a financial contribution to a non-profit environmental protection organization on behalf of the hotel and its guests. If you would like to help us in recovering the expense, while conserving natural resources, please reuse your towels during your stay. • 47% recycle rate

  21. Visual Stunts

  22. How would you persuade people… • To use the recycling facilities provided? • To turn off equipment when not in use? • To walk or cycle to college or work? • Wear an extra layer of clothing rather than turn up the heating? • Buy second-hand stuff rather than brand new?

  23. Thank You! Jo Southernwood Carbon Descent jos@carbondescent.org.uk

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