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Digital Adwise Lesson Eight Selling Ideas Part 2 Designing an ‘animal’ banner ad

Digital Adwise Lesson Eight Selling Ideas Part 2 Designing an ‘animal’ banner ad. Learning Outcomes. Understand how images, slogans, names and copy are used in digital advertising to make audiences feel a particular emotion. Starter - Review how ads sell ideas.

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Digital Adwise Lesson Eight Selling Ideas Part 2 Designing an ‘animal’ banner ad

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  1. Digital AdwiseLesson EightSelling Ideas Part 2 Designing an ‘animal’ banner ad

  2. Learning Outcomes • Understand how images, slogans, names and copy are used in digital advertising to make audiences feel a particular emotion

  3. Starter - Review how ads sell ideas • What qualities of the animal are used in this ad? • Why has this animal been chosen to advertise this product? • How does the advert try to make the audience feel?

  4. Which animals might be good to advertise these things?

  5. Ideas for animals in ads

  6. Ideas for animals in ads

  7. ACTIVITY DESIGNING A BANNER AD FOR TRAINERS • Today we are going to design an ad for trainers • What are the features of trainers? What might we want the ad to say about them?

  8. ACTIVITY DESIGNING A BANNER AD FOR TRAINERS You are going to: • Choose an image for your product • Think of a name for your product • Choose a slogan • Write copy for your ad • Design the layout of your ad

  9. Success criteria • I know what my advert is trying to sell/say • I can identify the target audience for the advert • I can say how/what an advert is trying to make the audience feel/do • I can explain why the animal appears in the advert

  10. Step 1 Choose an image, name and slogan Images, names and slogans should be: • easy to remember • relate to the product, brand or activity being promoted

  11. Choose one of these animals • A monkey • A kangaroo • A cheetah • A chameleon • A butterfly • A horse • A tree frog • A centipede

  12. Choose a slogan • The most comfortable trainers money can buy. • Show your individual style. • You won’t even know you’re wearing them. • Be speed. • Going the extra mile. • It’s a jungle out there. • Never stop. • Don’t blend into the crowd

  13. Select a name • Supafast • MyColour • TrainersLites • Comfies • Speedsters • Jumperz • Mile Eaters • CityStreetz

  14. Step 2 – Choose the Copy On your marks. Make the choice of champions. Feel the air beneath your feet. There’ll be no stopping you. Race ahead and leave the rest behind. Pounce on the prize. Turn heads with every step you take. Leap towards success. Every colour of the rainbow.

  15. Step 3 – Advertisement Layout These are fictional banner ads that could appear on an Internet site. Which layout do you think is best? What interactive elements could you add?

  16. Step 3 – Advertisement Layout Think carefully about: • The style of lettering • Colours and other images used • Overall composition (e.g. where things are placed, size of different elements) • Benefits of interactive elements

  17. Step 4 – Designing a banner ad Put it all together! Remember to consider: • The style of lettering • Colours and other images used • Where they position the slogan, image and copy • How will the ad be interactive? Will additional information appear when you roll over it? Maybe it will contain jokes like silly noises when you click on the animal to attract attention?

  18. Plenary - Share and discuss designs • What does the animal make you think of when you look at the ad? • What elements of the ads are targeting you as an audience? • What is the ad trying to make you think about trainers? • Does overall design create something that you will remember?

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