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Middlesex University

Middlesex University. Marketing and Communication Presentation Chrisy Savva Carol Desborough. Middlesex Presentation Contents. Middlesex UK Higher Education. “Universities must adapt to new times, to new sorts of courses, to new ways of delivering and teaching.” Lord Mandelson

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Middlesex University

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  1. Middlesex University Marketing and Communication Presentation Chrisy Savva Carol Desborough

  2. Middlesex Presentation Contents

  3. Middlesex UK Higher Education “Universities must adapt to new times, to new sorts of courses, to new ways of delivering and teaching.” Lord Mandelson First Secretary of State (11 Feb, 2010)

  4. Middlesex History

  5. Middlesex Hendon Campus

  6. Middlesex Trent Park Campus

  7. Middlesex Campuses Dubai London Mauritius

  8. Middlesex Dubai Campus

  9. Middlesex Mauritius Branch

  10. Middlesex Challenges • PR crisis with UK Visa changes (read) • UK and EU student recruitment post tuition fee hike (read) • 2 year UG degrees under the Bologna Process (read)

  11. Middlesex Social Media Tools • MDX Play • Student Portal • Facebook • Twitter • Customer Relationship Management System

  12. Middlesex International Strategy • International Recruitment Strategy is de-centralised • Regional Offices Network • Offshore campus developments • Work Based Learning

  13. Middlesex Today 22,000 students in the UK Over 2500 staff in the UK 9,000 students studying on collaborative programmes around the world 1,500 students at Middlesex campuses abroad 35% international and EU students 2 Queens Award for Enterprise for International Trade 5 Schools

  14. The Queen’s Award For Enterprise • Queen Elizabeth II of the United Kingdom with Professor Michael Driscoll, Vice-Chancellor, in 2003

  15. Middlesex Schools • School of Engineering & Information Sciences • School of Health & Social Sciences • Middlesex University Business School • School of Arts & Education • Institute of Work Based Learning

  16. ANY QUESTIONS

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