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Better half/ Bitter half of CSR (360 Degree view )

Dr Khan Ashfaq Ahmad (Asst. Prof. Rizvi College Of A/S/C). Better half/ Bitter half of CSR (360 Degree view ). Basic fundamentals & assumptions on which paper is based. Based on Karma doctrines (resistance to unethical actions ) Neki karna aasan hai,Gunaah se baachna muskil hai.

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Better half/ Bitter half of CSR (360 Degree view )

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  1. Dr Khan Ashfaq Ahmad (Asst. Prof. Rizvi College Of A/S/C) Better half/ Bitter half of CSR(360 Degree view )

  2. Basic fundamentals & assumptions on which paper is based Based on Karma doctrines (resistance to unethical actions ) Neki karna aasan hai,Gunaah se baachna muskil hai. 360 Degree approach. Without any Monetary burden & no extra effort.

  3. Objective &Questions addressed • Mass Media Shapers of Society. • Negative influence of Media. • Influencing power of Media (21st Century Melting pot of various Cultures & Products). • Indifferent attitude of masses towards Mass Media.( Story of Octroi Inspector )

  4. Methodology & Implications • Sample Survey, Observation & Analysis. • Perfect imbalance between Teaching & Expectation. • Medias portrayal of Women unrealistic, demeaning & damaging. • Understanding Mass Media Sociology

  5. Findings Corporate + Mass Media SOCIETY AT LARGE Believes / Attitudes- (self centered) Knowledge materialistic.(Money based) Standard of living (commodity based) Social I insensitive thought process . • Profits/ Sales/ Competitions • Prints/ Visuals/ Shapers of Society • www. Attitude developed by Mass Media • Ultimate aim is to promote product.

  6. Conclusions & Suggestions • Defining Principle of Limits.(use of erotic pictures & Language used) • Just & Matured role of Government. (Dance Bars) • Corporate & Mass Media should not vulgarized & materialized the society. • Public Places should be spared for display of garbage ads. • No financial burden. • Create value based society.

  7. Ethra naryastu pujyanthe, ramanthethara devatha God exist where women are respected ! Thanks

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