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Stay-at-Home Moms

Stay-at-Home Moms. Melody Plumb Christina Jannati Megan Florez Rachel Lowery. Demographics. Married women Foreign-born, Hispanic Younger women (15-24) High school education or less Large family, with one or more children under the age of 5. Income is a wide range. Psychographics.

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Stay-at-Home Moms

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  1. Stay-at-Home Moms Melody Plumb Christina Jannati Megan Florez Rachel Lowery

  2. Demographics Married women Foreign-born, Hispanic Younger women (15-24) High school education or less Large family, with one or more children under the age of 5. Income is a wide range

  3. Psychographics Hard-working Vocal, engaged, and involved community members Devoted to their children and spouses Majority of spending is on children or family as a whole

  4. What about a Stay-at-Home Mom? Stay-at-Home Mothers (dv): those wives who reported being out of the work force all last year while their husbands report being in the labor force all last year ( 50 weeks or more) Stay-at-Home Moms are the ones who are usually doing all the shopping, taking the kids to and from school, budgeting the family’s income, cleaning the house, even working from home.

  5. An All-American Family 2.5 people in the average size household $63,091 net income (before taxes), 1.3 of the household making the earnings This money is spent on housing, healthcare, transportation, food, clothing, education, etc…

  6. Cost of Raising a Child

  7. Breaking it down…

  8. Product Positioning Marketers can catch the attention of stay-at-home moms by positioning their products toward children and families. Television commercials and advertising on the internet are the most effective ways to catch the attention of this subculture. Product sampling, along with coupons and pamphlets are another way to reach stay-at-home moms.

  9. Works Cited Anonymous, . The Problem That Has No Name. (2010). American Journal of Public Health, 100(9), 1582- 4.  Retrieved October 17, 2010, from ABI/INFORM Global. (Document ID: 2120365051). Bohan, David. WhyMomsRule.com Poll: Insights on Moms’ Shopping Patterns. (August 16-20, 2010). Retrieved October 17, 2010 from: http://whymomsrule.com/2010/09/30/whymomsrule-com-poll-insights- on-moms%e2%80%99-shopping-patterns/

  10. http://moneycentral.msn.com/content/collegeandfamily/raisekids/p37245.asphttp://moneycentral.msn.com/content/collegeandfamily/raisekids/p37245.asp http://moneycentral.msn.com/content/collegeandfamily/p46800.asp http://www.visualeconomics.com/how-the-average-us-consumer-spends-their-paycheck/ http://www.thesimpledollar.com/2010/01/04/how-the-average-american-family-spends-their-income-and-how-to-trim-it/ http://2010.census.gov/mediacenter/portrait-of-america/us-house-stats.php

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