ATAR MODEL: NPD SALES FORECASTING

Nov 15, 2014

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ATAR MODEL: NPD SALES FORECASTING. AWARNESS * TRIAL* AVAILABILITY * REPEAT MULTIPLICATIVE MODEL BASED ON DIFFUSION OF INNOVATION THEORY USEFUL IN ALL STAGES OF NPD USEFUL IN SCREENING PROCESS. ATAR MODEL (cont.). AWARENESS – % OF TARGET MARKET AWARE OF PRODUCT

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ATAR MODEL: NPD SALES FORECASTING

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ATAR MODEL: NPD SALES FORECASTING • AWARNESS * TRIAL* AVAILABILITY * REPEAT • MULTIPLICATIVE MODEL BASED ON DIFFUSION OF INNOVATION THEORY • USEFUL IN ALL STAGES OF NPD • USEFUL IN SCREENING PROCESS
ATAR MODEL (cont.) • AWARENESS – % OF TARGET MARKET AWARE OF PRODUCT • TRIAL - % OF THOSE AWARE WILLING TO TRY PRODUCT • AVAILABILITY – MEASURE OF DISTRIBUTION INTENSITY • REPEAT – PERCENT OF REPEAT BUYERS

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ATAR MODEL: NPD SALES FORECASTING

ATAR MODEL: NPD SALES FORECASTING

Presentation Transcript

Audit of the Sales and Collection Cycle

Forecasting Convective Mode and Severity

Discounted Cash Flow Valuation

Datamining Methods for Demand Forecasting at National Grid Transco

Causal Forecasting

Forecasting Basic Concepts And Stationary Models

Financial Models

Section 12 Air Quality Forecasting Tools

CHAPTER 9

Cash Sales

Accelerators for Microsoft Dynamics® CRM

Frequency Domain Techniques i n Forecasting with ARIMA Model

Disease Forecasting: TOMCAST as a case study PP 603

Forecasting Convective Mode and Severity

Sensor data mining and forecasting

Model Oligopoli

Tropical Cyclone Track Forecasting

Quantitative Methods

Chapter 3

Activity-Based Approaches to Travel Demand Analysis &amp; Forecasting

Forecasting using simple models

Ohio Standard Small/Medium MPO Travel Demand Forecasting Model

Activity-Based Approaches to Travel Demand Analysis & Forecasting