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Ethos Pathos Logos

Ethos Pathos Logos. Rhetorical Appeals. Rhetoric and Rhetorical Appeals. Rhetoric- the use of words to persuade, either in writing or speech. Rhetorical appeals- three main types are ethos, pathos and logos. ETHOS.

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Ethos Pathos Logos

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  1. EthosPathosLogos Rhetorical Appeals

  2. Rhetoric and Rhetorical Appeals • Rhetoric- the use of words to persuade, either in writing or speech. • Rhetorical appeals- three main types are ethos, pathos and logos

  3. ETHOS • A rhetorical appeal that focuses on the character or qualification of the speaker. • The speakers credibility is paramount! • When you bargain with your parents to let you go hang out at a friends house because you’ve never been in trouble before.

  4. Mobil 1 ad- Tony Stewart is a NASCAR driver. Driving is his life and he uses Mobil 1. It’s wanting you to trust Tony Stewart because he’s an expert and a good guy. • Allstate Ad- Mike Holmes (house expert), Nicole Lapin (Financial expert), Carter Oosterhouse (Home expert)

  5. PATHOS • A rhetorical appeal to the reader’s or listener’s senses or emotions. • This will mainly appeal to your emotions. • You’ll buy ADT because you’re afraid someone will break into your house. • You’ll vote for a political candidate because he/she seems nice. • You’ll go to Disney world because it looks like so much fun!

  6. LOGOS • A rhetorical appeal that appeals to reason or logic. • It presents the evidence and wants you to come to your own conclusion, not persuade you to believe what they believe. • For example: “This book spent 26 weeks as #1 on the bestseller list” • What could you logically infer?

  7. -Agatha Christie mystery novels have sold over two billion copies- outsold by only the Bible and Shakespeare. • - The Harry Potter series has spawned 8 record shattering movies and a theme park at Universal Studios.

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