Project Developing an ad campaign

1. Project Developing an ad campaign 南京五中 黄祖明 方玉勇

2. Step One: Comprehension An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience. 1 What is an ad campaign? 2 What media can you use in an ad campaign? 3 What questions should we first consider? We can use different kinds of media, including newspapers,magazines,televisions,billboards, mailing, etc. 1 Who is the audience for your ad campaign? 2 What do you want your ad campaign to say? 3 How do you reach your audience?

3. Detailed information: ampaign oal arget esearch reate essage nformation ppeal eact edia cross pproach each

4. Main idea of each paragraph the definition of an ad campaign/ what an ad campaign means Para. 1 Para. 2 Para. 3 Para. 4 the target audience and how to determine the target audience what the ad campaign says how to reach the target audience

5. Step Two: Language Focuses 1reach a particular audience… (line 2) Reach here means ‘attain/achieve’. e.g. We can never reach perfection. You will know better when you reach my age. Exercise After a long discussion, we _______ ______ ___________ on what steps we should take in the next three months.(达成理解） reached an understanding

6. 2 In order to determine…(line 11) determine:decide firmly/find out Eg.We haven’t determined when to leave. Can you determine the meaning of the word? determine on/upon:resolve Eg.We determined on an early start. determine to do sth. He determined to learn French. determined: adj.be ~ to do sth. I’m determined to succeed. Ex: We _____ ______ _______ adopt his suggestion. (决定） are determined to

7. 3 appeal to the way…(line 19) appeal to: V. (a) be attractive/interesting Eg. Do these paintings appeal to you? (b) make an earnest request 恳求/呼吁 Eg. The police appealed to the crowd not to panic. N. Eg. an appeal for help/ food The new fashion soon lost its appeal. Ex. The idea of working abroad never ______ ______ me.(吸引） appeals to

8. 4 be concerned with…(line 23) be concerned with: be about Her latest article is concerned with Taiwan Issues. Mr Zhang is much concerned with the disabled. concern:V. affect The loss is serious for all concerned. N. It’s no concern of mine. What are your main concerns as a writer? as far as sb/sth. concerned:就某人/事而言 Ex. We ________ _________ _________ _________ his safety.( 都关心） - Can you make a sentence? are all concerned with

9. 5 what approach you want to …(line 28) approach N. ways We can try a new approach to language teaching. N. coming near to At her approach the children ran off. approach V. come near/get close to As you approach the town the first building you see is the church. I find him difficult to approach. Identify different meanings of approach.

10. =with the night falling down夜幕降临 a With the approach of night, it became colder and colder. b The approach to the city was blocked. c The time is approaching when they will leave for London. . d Did he approach you about helping him with his homework? =way to去城里的路 =coming near时间快到了 = go to找你

11. Step Three: Developing an ad campaign *Planning • Work in small groups. (2) Decide the subject of your ad campaign from the listed. (3) If you have your own idea,please get your teacher’s approval. Animal protection Anti-smoking Anti-drugs Anti-littering The subject of your ad campaign will be_____.

12. *Preparing • Discussion : who/what/how (2) Team work:

13. *Producing What should each member do? researcher---find inf. from various sources logo/slogan designer--- made it attractive proposal writer--- write a brief outline and plan some questions the whole team---work as a whole and everyone should contribute to the project

14. *Presenting • Make your presentation clearly. • Answer questions concerning your ad campaign. (3) Post your logo and slogan. Let’s enjoy it!

15. Homework 1 Finish Ex. B2on Page 91. 2 Preview the listening material on Page 96.

16. Thanks! Bye-bye!