Isabelle FONVERNE, Projects Officer Safety and Interoperability

1. Operation Lifesaver Estonia’s international conference on railway safety « Let’s save lives» Tallinn, 15 March 2011 (ILCAD) International Level Crossing Awareness Day Isabelle FONVERNE, Projects Officer Safety and Interoperability

2. WHY ILCAD?? When compared to other rail operational statistics, too many people die or are injured in accidents at level crossings. These however are in the majority of cases due to misuse by motorists and pedestrians whilst the popular misconception is that these fatal accidents are a railway problem. Conferences on the issue show that the only really effective way to decrease the number of accidents, short of closing all level crossings, is education, highlighting the risks and making people aware of the potential consequences if they do not follow the simple rules of the road. Running under the motto “Act safely at level crossings” the railway community, in conjunction with a small but rising number of road sector organisations and in conjunction with the European Commission and the United Nations Economic Commission for Europe (UNECE), has established the ILCAD campaign to raise awareness among road users and pedestrians of the risks at level crossings and to change their behaviour. More than 40 countries around the world have previously been engaged in ILCAD in 2010 following ELCAD in 2009.

3. ILCAD Campaign 2010 • ILCAD (International Level Crossing Awareness Day) - 22 June 2010 • ELCF Task Force initiative (Chairman: Alan Davies/RSSB) • Project coordinated by UIC • A single date/theme to address users’ behaviour • A common project to put forward key aspects: Engagement, Enforcement, Education • A common website: websitewww.ilcad.org to promote all partners’ actions • A common logo: ILCAD • A common motto: Act safely at level crossings • A common video financed by the EC but adapted by each partner (motto translated in some cases + logo and website address of each company at the end) • More than 40 countries took part in ILCAD (all EU countries + Israel, Australia, New Zealand, India, South Africa, the whole American continent) with small or bigger campaigns

4. High level Press Conference at the European Commission Key actors involved (EC, EP, ERA, ETSC, UIC, CER and EIM, ELCF, UN-ECE) “Beyond the human and social costs of each and every road accident, accidents at level crossings have a heavy cost in economic terms: the train traffics interrupted for a long period, damages to the rail network can be important and sometimes the environmental consequences are devastating. Calculations suggest that the overall cost of those accidents at the EU level is about one billion Euros per year. Level crossing accidents have a specific feature, and they can be compared to no other category of road accidents and therefore, level crossing accidents deserve a specific and targeted action. We are here today to celebrate a major milestone: a new awareness campaign which builds on the success of the first European campaign implemented in 27 countries last year. This year’s International Level Crossing Awareness Day will be carried out in 45 countries – all over the world. I wish to the promoters of this campaign a successful action all over the world, and I am confident that the number of serious accidents at level crossings will soon be reduced.” Enrico Grillo Pasquarelli Director, Inland Transport DG MOVE, European Commission Eva Molnar, Director, Division of Transport, UNECE “Apart from statistics, there are many sad stories around, horrible accidents that happened at level-crossings and affected us directly or indirectly. It is time now to put our knowledge, capacities and willingness together and make the difference! To this end, UNECE is ready to host a multi-disciplinary group of experts including experts from road traffic safety, railway transport, road and railway infrastructure, where UNECE Governments, international organizations (UIC), the European Commission and the stakeholders at large would be represented.” EC website /road safety UN-ECE website

5. Great success of ILCAD Campaign 2010 thanks to the video “Just in Time” financed by the EC

6. Great success of ILCAD Campaign 2010 thanks to internet • ILCAD dedicated website hosted by UIC created for the 2010 campaign: www.ilcad.orgwebsite • Facebook pages opened by some partners to • post information for young drivers: RFF France on www.securiteaupassageaniveau.frRFF website • More than 11000 level crossings locations may be downloaded free of charge for GPS use. • -post the ILCAD video or other videos, documents, photographs related to level crossings (Portugal facebook page) • Own companies’ websites published e-banners (Portugal, Poland, UIC…) press releases, press articles, interviews, ILCAD video or educational videos (thousands of visits all together) PKP P.L.K. website • Youtube: ILCAD video posted on youtube by UIC, OLE, REFER, FS, the EC on EUtube, Slovenian Railways = all together around 20 000 visits ILCAD video in Estonian

7. ILCAD Campaign 2010: Partners’ actions • ILCAD campaign sometimes in conjunction with national awareness campaigns • Press campaigns and press conferences (using the ILCAD press release together with the common motto “Act safely at level crossings” translated in different languagesor own press release) Video in Chile • Interviews by journalists invited in press conferences or at level crossings • Articles in the written press and in internal communication news (UIC e-news distributed to 2000 people, RAPID internal e-news at the European Commission…) • Radio spots, interviews on the radio (OSE in Greece and many other countries) • Flyers, leaflets distributed in schools, at level crossings or in driving • schools by volunteers or the police • Posters in railway stations in different cities (Refer, RFF…) on billboards on the streets and on trains Interview at a Belgian level crossing News in Belgium News in France

8. ILCAD Campaign 2010: Partners’ actions • Information campaigns by railways or education organisations in schools sometimes with the police (OLE) • Messages on LED screens in railway stations or on the street • Quiz and games for children (Italy, Belgium, France, Poland…) • Funny characters at level crossings (Helmi in Austria, Operation Lifesaver Estonia…) • Fixed cameras at LX to film idiot behaviours (film on youtube or companies’ websites (NR in England: video) • Link to the ILCAD website: www.ilcad.org • Car crash tests in Poland, Hungary, in New Zealand • Crash Test with a melon (video) showed to youngsters along the track (ÖBB, Austria) • Cooperation with the police forces (speed controls, education, enforcement: Israel, Slovakia, France… ): first radar set up to control speed at a level crossing “Lagny-le-Sec / Le Plessis-Belleville” in France • Special videos made for the campaign (BAV in Switzerland: video, KiwiRail in New Zealand, REFER Portugal)

9. Ilcad campaign in Europe (some examples) Leaflet in Sweden ZSR Leaflet, Slovakia NR Poster in UK RFF Poster in France REFER Poster Portugal BAV Video for the 2009 campaign in Switzerland OL Estonia at LX Austrian road safety expert mascot “Helmi” in Austria RFF Poster in 1000 cities

10. Ilcad campaign in Europe (some examples) • Distribution of DVDs on safety at level crossings in cooperation with the Railways and the police forces (Slovak Railways) • Exhibition of pictures of tragic accidents (Slovak railways) Distribution of leaflets by INFRABEL Belgium Video of stupid behaviours in the UK Crash test in Poland Speed control in Slovakia ZSR, Slovakia, photographs of accidents INFRABEL, Belgium leaflet FS, Italy brochure for children

11. Ilcad campaign in countries outside Europe (Israël) • VIDEO • 1000 T-shirts distributed to Israeli scouts bearing on the back: safety messages to the members of the youth movement • -Rail tracks are not playgrounds • -You may cross the tracks only at level crossings • -Don’t cross level crossings when the traffic light is flashing • and the bell is ringing • -Emergency center Israel Railways * 2442 • In the front of the T-shirts: logos of the tribes, • youth movement and Israel Railways; • Baloons, air freshners, and safety leaflets distributed by the police and volunteers. Millions of scouts throughout the world, target to address our safety messages worldwide

12. Ilcad campaign in countries outside Europe (India) Banner at a LX in India • Press release on the Indian Railways’ website (Press Information Bureau of the Indian Government) • 7-day-special drive in all 16 regions in India to enhance safety risks at open level crossings starting from 22nd to 28th June in in New Delhi, Aligarh, Datiya and Jhansi. • Partners: Indian Railways and railway companies in the 16 regions of India, • Press articles in newspapers of the 16 regions, on yahoo India

13. Ilcad campaign in countries outside Europe (Canada) Leaflets distributed by OL Canada ILCAD Press release in French and English + ILCAD video on OL Canada website http://www.operationgareautrain.ca/non-classe/2010/06/21/aux-passages-a-niveau-priorite-a-la-vie/ http://www.operationlifesaver.ca/uncategorized/2010/06/19/international-level-crossing-awareness-day-june-22-2010/

14. Ilcad campaign in countries outside Europe (U.S.A.) • ILCAD press release + video on OL inc. website. Support from different OL regions in the USA (Florida, Virginia..) • http://www.oli.org/news/press_release_detail.php?press_release_ID=223 • Articles in the US trade press, and other newspapers • Personal support in different conferences from Helen Sramek, President of OLI inc.: speech to a highway-rail conference in Washington State, speech at a meeting of the grade-crossing committee where U.S. experts were most impressed with the ILCAD campaign • Illinois Commerce Commission in Springfield: personal support from Steve Laffey at mid-year committee meeting in Tacoma, Washington, where they discussed and acknowledged the important role that ILCAD has in focusing awareness on the challenges of improving safety at level crossings.

15. Ilcad campaign in countries outside Europe (Operación Salvavidas, Argentina) Posters at the station and distribution of leaflets Article in the newspaper "LA RAZON" in Argentina Posters at the station and distribution of leaflets Opéración salvavidas (OL) campaign in a school in Buenos Aires • Link to the ILCAD website and video from the Operación Salvavidas’ website • Distribution of the ILCAD Press release through a monthly digital bulletin and publication on the Operación Salvavidas’ website • Distribution of leaflets in schools and level crossings • Posters in train stations http://operacionsalvavidas.com.ar/

16. Ilcad campaign in countries outside Europe (ALAF, Central and South America) Result of the campaign 2010: Future collaboration announced between ALAF and Operación Salvavidas, Argentina. • EU/ILCAD video + press release in Spanish on ALAF website: http://www.alaf.int.ar/ • Distribution of the ILCAD press release in Spanish and Portuguese to ALAF members (Argentina, Bolivia, Brasil, Chile, Colombia, Costa Rica, Cuba, Ecuador, El Salvador, Guatemala, Honduras, Méjico, Paraguay, Perú, Uruguay, Venezuela) to public organisations, railway constructors, consultants in latin America • Special ALAF newsletter sent per email to all their members • Video "Llamen a tener cuidado en cruces ferroviarios«  posted on the website of the daily newspaper « El Mercurio de Antofagasta »   in Chile://www.ilcad.eu/IMG/avi/mercurioantofagasta.el_mercurio_de_antofagasta_xvid.avi

17. Ilcad campaign in countries outside Europe (South Africa) • Railways Africa - the magazine and online news portal - for Rail News throughout the African Continent : • ILCAD video + press release posted on their websitehttp://www.railwaysafrica.com/ and published in their magazine • Press release sent for publication to: - Sunday Times - weekly newspaper - Engineering News - daily business news portal • April 6 to 8 UIC participate in the Railways and Harbours’ exhibition and Conference in Joburg: speeches on ILCAD and UIC + Exhibition of UIC and ILCAD activities • Publication on a ARRIVEALIVE website Non profit organisation specialised In road safety education

18. Ilcad campaign in countries outside Europe (Australia) • media focus by distributing the ILCAD press release • upload the ILCAD video onto the Rail Industry Safety and Standards Board (RISSB) website as well as the Australasian Railway Association website (ARA) • Media release: http://www.minister.infrastructure.gov.au/aa/releases/2010/June/AA404_2010.htm http://www.ara.net.au/site/railsafety_campaigns.php http://www.rissb.com.au/linkdev/site/NRSW.php

19. Ilcad campaign in countries outside Europe (New Zealand) For the past 4 years, KiwiRail has participated in the Australasian Rail Safety Week. This has traditionally taken place in July but in 2010 it was moved to late August to make room for ILCAD in the rail safety calendar. Video in New Zealand to support ILCAD http://www.youtube.com/watch?v=CTNfJ50jnBs viewed many times and used in TV News in different countries. Exhibition of crashed car in Wellington railway station with motto « Don’t let this happen to you » KiwiRail’s partner: Chris Cairns Foundation posted also this video and the ILCAD press release on their website. Chris Cairns foundation was initiated in 2006 by a former New Zealand international cricketer, Chris Cairns, whose sister Louise was killed whilst a passenger on board a train in 1993 when a cement truck failed to stop at a level crossing (website)

20. Campaign 2011: international institutions as regards road safety • European Commission Road Safety Action Programme 2011-2020« On the move for safer roads in Europe » to halve the number of fatalities on the roads. • UIC, ELCF and many ILCAD partners signed the European Road Safety Charter (ERSC): at the last ceremony of the ERSC in Brussels, Mrs. Kardacz insisted on two aspects to decrease the number of fatalities on the roads: Education and Enforcement • UN Decade of action for road safety 2011-2020: campaign launched globally on 11 May 2011: UIC/ILCAD have been granted permission to use the logo on communication supports on ILCAD

21. Campaign 2011: MORE EDUCATION Even sheeps? 21

22. Campaign 2011: communication supports • Videos • the EC video « Just in time » (rights being paid until 2015 for internet worldwide and public areas in Europe) • a montage of CCTV films on bad behaviours at LX http://www.youtube.com/watch?v=VX_NX0F4VbE Louis de Funès in the movie « Le petit baigneur »

23. Campaign 2011: communication supports • Press release in different languages • The international logo • Badges • Posters based on the video montage (see Christmas campaign: www.operationlifesaver.eu/ee/en/?id=15700 ) • International press conference in Warsaw 7 June at the occasion of the UIC General Assembly (200 members worldwide)

24. Campaign 2011: enlarging worldwide Thanks to ILCAD 2010 more direct partners in Central and South America: • Urban Light Rail System Mexico cooperating with OL Mexico • OL Argentina and ALAF (intention of a common communication in Argentina on billboards and screens on streets in 2011, and more communication throughout Central and South America by ALAF). • New members in Europe: Rhein Sieg Eisenbahn GmbH in Germany, Ukraina, Prorail (Netherlands) • What about YOU ??? Campaign on a free basis. Come and join us, all together we become stronger.

25. For any information on ILCAD on 9 June 2011 feel free to contact: Isabelle FONVERNE, Projects Officer, Safety and Interoperability fonverne@uic.org ; www.ilcad.org Tel + 33 1 44 49 20 91 Mobile + 33 6 24 70 22 92