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Blackpool Town Centre Business Improvement District

Blackpool Town Centre Business Improvement District. Progress Report May - October. INTRODUCTION. Aim - To inform Policy, Overview & Scrutiny Committee on the progress of Blackpool BID Ltd Review of existing operation & findings Re-focusing the BID’s modus operandi Successes & Challenges

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Blackpool Town Centre Business Improvement District

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  1. Blackpool Town Centre Business Improvement District Progress Report May - October

  2. INTRODUCTION • Aim - To inform Policy, Overview & Scrutiny Committeeon the progress of Blackpool BID Ltd • Review of existing operation & findings • Re-focusing the BID’s modus operandi • Successes & Challenges • Future of the BID & Town Centre Management • Summary

  3. Review of Company & Role • Annual operating budget of <£300k • Business Plan of over 60 objectives & actions • Over 40 Key Performance Measures some of which have no method of ongoing monitoring • No overall budget ‘ownership’ by key staff • Disengagement and poor communications with business, Council and other partners • Little or no ‘partnership’ working at strategic or ‘higher’ level • No baseline assessment and no Service Level Agreements Council

  4. Review of Company & Role • Focus on festivals and events • Poor understanding of what the BID and its function BUT • Well motivated staff • Enthusiastic • Professional attitude • Realisation that there is a need for change

  5. Review of Company & Role BID COMPANY + POOR TRADING CONDITIONS – THAN ADEQUATE BUDGET – ENGAGEMENT THAN NEEDED – NO CLEAR BOUNDARIES OF OPERATION ÷ BOARD = UNCERTAIN FUTURE FOR A POTENTIALLY UNPRODUCTIVE ORGANISATION

  6. MODUS OPERANDI • Focus on Supporting business Appearance of town centre Increasing footfall Building business awareness & confidence in both BID & town centre Identifying the existing and future challenges for the town centre Inclusive approach to tackling issues Setting and delivering a budget

  7. CRIME & GRIME Liaison visits to businesses Growth of Crime initiatives Joint working Empty premises initiative Intelligence Re-focus on grime - SLA

  8. Graffiti & flyposting removal and clean up/repainting • Defect reporting • Pressure washing ‘grot spots’ • Planters & bedded areas • Fingerpost audit • Removal of sharps CRIME & GRIME

  9. MARKETING & PROMOTIONS Promotions – Link to key retail trading periods Promotions – Link to major events and seasonal footfall Pocket Guide Retail Revival Blackpool – The town centre experience New customer focused website

  10. BUSINESS SUPPORT Monitoring town centre health and vitality/viability Mystery shopper Business Hotline Links to Blackpool Unlimited & greater business support

  11. COMMUNICATION Street Association meetings Newsletter Monday Morning Mail - ‘Eblast’ commencing Jan 09 BID Open Meetings – Mar 09 Evening Economy Forum Major Retailers Forum Links to BBLG

  12. PLANNING FOR FUTURE

  13. IN SUMMARY • Major challenges to over come and develop more robust multi-layer relationships • Re-focus of priorities – Crime & Grime, Marketing & Promotions, Business Support & Communications • Review ongoing business plan • Ensure sustainability of BID/Town Centre Management

  14. QUESTIONS

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