1 / 10

An Ondemand Viewer vs a TV Viewer How are they different?

An Ondemand Viewer vs a TV Viewer How are they different?. Ondemand Small but perfectly formed high value viewer. TV The bulk of the audience, wider demographic profile. TV Mass audience with multiple facets. Ondemand Female, higher income, younger, European & Metro.

omar
Télécharger la présentation

An Ondemand Viewer vs a TV Viewer How are they different?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. An Ondemand Viewer vs a TV ViewerHow are they different?

  2. Ondemand • Small but perfectly formed high value viewer • TV • The bulk of the audience, wider demographic profile

  3. TV Mass audience with multiple facets Ondemand Female, higher income, younger, European & Metro

  4. Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012

  5. Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012

  6. Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012

  7. Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012

  8. Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012

  9. Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012

  10. Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012

More Related