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Maine Voter Preference Study – Wave I

Maine Voter Preference Study – Wave I. Topline Findings Prepared for: Maine Today Media September 2010. Focus Groups  Surveys  Public Opinion Polling 120 Exchange Street, Portland, Maine 04101 Telephone: 207-772-4011 • Fax: 207-772-7027 www.criticalinsights.com.

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Maine Voter Preference Study – Wave I

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  1. Maine Voter Preference Study – Wave I Topline Findings Prepared for: Maine Today Media September 2010 Focus Groups  Surveys  Public Opinion Polling 120 Exchange Street, Portland, Maine 04101 Telephone: 207-772-4011 • Fax: 207-772-7027 www.criticalinsights.com

  2. Report of Findings

  3. Introduction

  4. Summary of Method & Approach • A random, statewide poll of 603 registered likely voters across Maine was conducted as a baseline polling effort in mid-September. • The survey instrument was developed by Critical Insights, in collaboration with Maine Today Media. • Interviews were conducted by telephone using a computer assisted telephone interviewing (CATI) system. • In order to qualify for inclusion in the survey, respondents had to: • Be a registered voter in the State of Maine; • Indicate that they voted in the most recent Presidential election in November 2008; and • Say they were likely to vote in the upcoming election on November 2nd. • Subsequent analysis and compilation of data was also prepared by Critical Insights. • Results presented in this report are based on statistically weighted data to reflect the gender, age, and geographic distribution of Maine voters.

  5. Respondent Profile

  6. Respondent Gender and Age

  7. Family Status Do you have any children, age 18 or younger, living with you at home?

  8. SES: Level of Education & Income

  9. Political Party and Ideology

  10. Cultural/Ethnic Group

  11. Tenure in Maine

  12. Research Results

  13. Residents’ Top of Mind Concerns for Maine Please complete the following sentence by mentioning the first thing that comes to mind: “When I think about the future of Maine, the one thing I am most concerned about is…” * * Top responses shown; remaining responses can be found in the Detailed Tabulations.

  14. Residents’ Views on Key Issues Facing the State of Maine Using a scale from 1 to 10, where a 1 means “not at all concerned” and a 10 means “extremely concerned,” please tell me how concerned you are with each of these issues.

  15. Residents’ Household Financial Situation Thinking now about your personal circumstances, would you say that the economic security of your household is much better, somewhat better, about the same, somewhat worse, or much worse than it was two years ago? NET WORSE 37% NET BETTER 12%

  16. Residents’ Household Financial Situation * Asked of residents who said the economic security of their household is “much” or “somewhat better” than two years ago (n=69). Multiple responses accepted. Top responses shown; remaining responses can be found in the Detailed Tabulations.

  17. Residents’ Household Financial Situation * Asked of residents who said the economic security of their household is “about the same” as two years ago (n=303). Multiple responses accepted. Top responses shown; remaining responses can be found in the Detailed Tabulations.

  18. Residents’ Household Financial Situation * Asked of residents who said the economic security of their household is “much” or “somewhat worse” than two years ago (n=221). Multiple responses accepted. Top responses shown; remaining responses can be found in the Detailed Tabulations.

  19. Residents’ Political Party Preferences Which of the following two political parties – Democrat or Republican – do you feel best serves your interests?

  20. Residents’ Awareness of Maine Campaigns I’m interested in how closely you have been following the campaigns of the various candidates for Governor and Congress in Maine. Using a scale of 0 to 5, where a 0 means you haven’t been following this at all and a 5 means that you’ve been following it very closely, tell me how much attention you’ve been paying to this issue.

  21. Residents' Perspectives on Maine Gubernatorial Race If the election for the Maine Governor’s seat were to be held tomorrow, how would you vote? Would you vote for…

  22. Residents' Perspectives on Maine Gubernatorial Race Would you say you would definitely or probably be voting for Paul LePage? * * Based on respondents who said they would vote for Paul LePage if voting were held tomorrow (n=230). ** Multiple responses accepted. Top responses shown; remaining responses can be found in the Detailed Tabulations.

  23. Residents’ Perspectives on Maine Gubernatorial Race Would you say you would definitely or probably be voting for Libby Mitchell? * ** Multiple responses accepted. Top responses shown; remaining responses can be found in the Detailed Tabulations. * Based on respondents who said they would vote for Libby Mitchell if voting were held tomorrow (n=148).

  24. Residents’ Perspectives on Maine Gubernatorial Race Would you say you would definitely or probably be voting for Eliot Cutler? * * Based on respondents who said they would vote for Eliot Cutler if voting were held tomorrow (n=65). ** Multiple responses accepted. Top responses shown; remaining responses can be found in the Detailed Tabulations.

  25. Residents’ Leaning in Maine Gubernatorial Race Would you say you are leaning towards a particular candidate? * * Asked of residents who said they don’t know how they would vote if the election were held tomorrow (n=126 ). ** Percentages should be interpreted with caution due to low number of responses (n=34).

  26. Residents’ Perspectives on Maine Congressional Race: CD1 Now turning to the Congressional races, if the election were be held tomorrow, would you vote for… * * Asked of Congressional District 1 residents only (n=316).

  27. Residents’ Perspectives on Maine Congressional Race: CD1 Would you say you would definitely or probably be voting for…? * Chellie Pingree Dean Scontras * Based on respondents who said they would vote for Chellie Pingree (n=167) or Dean Scontras (n=91) if voting were held tomorrow.

  28. Residents’ Leaning in Maine Congressional Race: CD1 Would you say you are leaning towards a particular candidate? * * Asked of CD1 residents who said they don’t know how they would vote if the election were held tomorrow (n=55). ** Actual numbers are shown rather than percentages due to low number of responses.

  29. Residents’ Perspectives on Maine Congressional Race: CD2 Now turning to the Congressional races, if the election were be held tomorrow, would you vote for… * * Asked of Congressional District 2 residents only (n=287).

  30. Residents’ Perspectives on Maine Congressional Race: CD2 Would you say you would definitely or probably be voting for…? * Michael Michaud Jason Levesque * Based on respondents who said they would vote for Michael Michaud (n=138) or Jason Levesque (n=81) if voting were held tomorrow.

  31. Residents' Leaning in Maine Congressional Race: CD2 Would you say you are leaning towards a particular candidate? * * Asked of CD2 residents who said they don’t know how they would vote if the election were held tomorrow (n=56). ** Actual numbers are shown rather than percentages due to low number of responses.

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