Media and Communication (MaC)

1. Media and Communication (MaC) A pilot project of the Media Pedagogical Center (MPZ) in cooperation with six public schools in the State of Brandenburg (Germany) The Interdisciplinary Subject “Media and Communication” as a New Means of School Development on Secondary Level August 1998 - January 2003 Dr. Michael Kaden, MPZ

2. Media and Communication • Thesis • - Media education can help to introduce new styles of learning in schools ! • - The potential of media education can not be utilized appropriately without the parallel development of new styles of learning !

3. Media and Communication The pilot project MaC is part of the nation-wide program „Systematic Integration of Media and ICT in Teaching and Learning Processes“ (SEMIK).www.fwu.de/semik/ Within SEMIK participate - from all 16 states of the Federal Republic of Germany -25 programs related to the following five focal points: • Teacher education and training • School development • Development of instructional concepts • Development of curricula • Preparation of technical tools

4. Media and Communication Project partners Pilot school • Voltaire-Gesamtschule, Potsdam Network schools • Theodor-Fontane-Gesamtschule, Burg/Spreewald • Gymnasium Großräschen • Oberstufenzentrum Oberhavel II - Technik, Hennigsdorf • Einstein-Gymnasium, Potsdam • Sportschule Potsdam

5. Media and Communication Project Goals • Development of media competence • Development of new styles of learning • Development of interdisciplinary ideas • Development of curriculum and teaching concepts • School development

6. Media and Communication Voltaire-Gesamtschule • Adaptation of the new profile „Society, the Media and Communication“ (apart from the two other profiles „Literature – Language – Aesthetics“ and „Mathematics – Natural Sciences – Informatics“) • Integrated concept of a comprehensive curriculum • Interdisciplinary cooperation with further subjects • School development „Media and Communication“

7. Media and Communication Profile „Society, the Media and Communication“ Obligatory basic courses related to the profile: Media and Communication German Civic Education/Politics Informatics Possible combinations of further subjects: English – Art English – History English – Biology English – Mathematics + further basic courses from the areas I, II, III of upper secondary level and optional subjects MaC as a basic course is not part of the areas I, II or III and therefore not a subject for the final exam

8. Media and Communication German Informatics MaC (basic course) Civic EducationPolitics English Interdisciplinary approach

9. Media and Communication Informatics German MaC (basic course) Synchronic and subsequential timingof topics English

10. Media and Communication Informatics MaC (basic course) Cooperation in varying constellations of subjects and cooperation concerning further subjects Art

11. Media and Communication The Media and Us the use of media, journalistic formats, press and censorship, literary newspapers Print Media 11-1 11-2 We, the Media and Communication document or drama, manipulation, media and political power, the press in Britain, American advertising Foto/Film 12-1 Stereotypes define the World – Market and Media „soap operas“ as models, „familiar“ and „strange“ images, media and the construction of reality Video/Audio 12-2 „Utopia“ – Blue Prints of Society in the Past, Present and Future George Orwell „1984“, social utopia, the ideal state Multimedia 13-1 Free Choice of Topic Project management, topics fitting in the subjects related to MaC All Media 13-2 The Limits of my Language are the Limits of my World debate on the chances, risks, options und rectrictions of global communication Discourse

12. Media and Communication 11-1 The Media and Us • „My, your, our daily media life“

13. Media and Communication 11-1 The Media and Us • „Good news is bad news“

14. Media and Communication 11-2 We, the Media and Communication Mass Communication and / or Mass Manipulation

15. Media and Communication 11-2 We, the Media and Communication Mass Communication and / or Mass Manipulation

16. Media and Communication 12-1 Market and Media – it‘s only the ratings!? –Stereotypes define the World

17. Media and Communication 12-1 Market and Media – it‘s only the ratings !?– „Familiar and strange“ Images

18. Media and Communication „Utopia“ - Blue Prints of Society in the Past, Present and Future Informatics Basic course MEDIA AND COMMUNICATION Biology English CD-ROM „Utopia“ Art German Politics

19. Media and Communication 12-2 Utopia Blue Prints of Society in the Past, Present and Future (G. Orwell 1984) • MaC: Media history, media in utopian settings, production of a CD-ROM • German: Utopian thinking in literature, Elias Canetti „Die Befristeten“, George Orwell „1984“ • Politics: On political power: Utopian constitutions – from Platon‘s „nomoi“ to totalitarian systems (essays, blue print of a virtual state)

20. Media and Communication 12-2 Utopia (continuation) • English: George Orwell „1984“, lingual-literaric dimension (i. e. Winston‘s Diary), dreams and options of constructing reality / manipulation of reality • Art: Utopia in paintings and architecture, visualizing the descriptions of towns from „1984“ • Biology: Ecological foundations of present and future societies, alternatively: „The Human Genom Project“ • Informatics: Introduction „Mediator“ (authoring tool), production of a CD-ROM

21. Media and Communication New Styles of Learing: • Social competence / team orientation • Problem-oriented individual learning • Cognitive, social, emotional, aesthetical and practical-technical dimensions of learning • Reliable learning by independent and active structuring of contents (practical media projects) • „Learning by teaching“ • „Mediality“ of learning • Changing the role of the teacher

22. Media and Communication New Styles of Learing(continuation): • Opening of paedogogical and institutional contexts (teaching/school) • Cross-curricular topics, hyperstructural thinking, empathy, contextuality • Cooperation and training of teachers • Media and communication competence

23. Media and Communication Problems and Difficulties • Orientation towards „classical“ subjects versus cross-curricular approaches • Curricular limitations versus new-style content • Support of fundamental cross-curricular competences versus specialization as a key to success (as far as the final exams are concerned) • The more often you use media, the more often you have to face students encountering technical problems • Overtaxation of idealistic teachers • Project work and production dynamics • Independent learning can overtax certain students

24. Media and Communication Problems and Difficulties (continuation) • A core team is the prerequisite to start processes of school development, but a core team can also split off from the collegues • The development of a distinct profile is dependent to the „(wo)manpower“ available • School development is a long-term „process“, depending to a high degree also on the political context

27. Media and Communication Aspects of Media Competence • To recognize and evaluate the impact of media • To understand and evaluate the messages of media • To select and use specific media by considering alternatives • To design and dissiminate media independently • To analyze and influence media as far as their social-cultural meaning is concerned (according to Prof. Gerhard Tulodziecki)