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Le nuove tecnologie come vantaggio competitivo della piccola impresa Stefano Gazziano

Le nuove tecnologie come vantaggio competitivo della piccola impresa Stefano Gazziano. INPDAP: CORSO DI PERFEZIONAMENTO 28 Maggio – 2 Agosto 2012. Stefano Gazziano your instructor. First programming with punching cards , 1978, Univac 1100, Physics , La Sapienza Univ , Rome Italy

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Le nuove tecnologie come vantaggio competitivo della piccola impresa Stefano Gazziano

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  1. Le nuove tecnologie come vantaggio competitivo della piccola impresaStefano Gazziano INPDAP: CORSO DI PERFEZIONAMENTO 28 Maggio – 2 Agosto 2012 sgazziano@johncabot.edu

  2. Stefano Gazzianoyourinstructor • First programmingwith punching cards, 1978, Univac 1100, Physics, La Sapienza Univ, Rome Italy • First personal web pageJune 1994, ICSI, UC Berkeley, Calif. USA(waybackmachinelistedit in 1996, therewas no waybackmachine in 1994  ) • JCU Facultysince 1999 • Univ. Rome, Univ. Glasgow UK, Georgia Tech Atlanta USA, Univ California Berkeley 1994, ENI, OECD, EC, other private industry, ENEA, consultant in web reputation management. sgazziano@johncabot.edu

  3. Il Programma – 1 • Cloudcomputing per i sistemi informativi aziendali ed il lavoro in gruppo • Cos’è il “cloud” un esempio immediato in classe • Offerta attuale e tendenze del “Cloud” • Risparmi ed efficienza • Sicurezza e tutela dei dati aziendali • Presenza in rete: sito Web • Una delle componenti • Progettazione • Sviluppo e usabilità del sito • Piattaforme online • Strumenti per la gestione dei contenuti • Aggiornamento del sito da parte di personale non ICT • Ottimizzazione e posizionamento sui motori di ricerca sgazziano@johncabot.edu

  4. Il Programma – 2 • Piattaforme di commercio elettronico “pay-per-use” • Integrazione dei servizi di vendita con la piattaforma online • Servizio all’utenza in rete (online CRM) • Post vendita e assistenza clienti • Banner pubblicitari • Servizi ”pay per click” “pay per impression”, Google Adwords e Adsense • Marketing digitale (newsletter e DEM, canali e-mail, sms, mms, fax e sondaggi, con analisi statistiche, comparative e di performance; campagne di acquisizione utenti, concorsi e giochi online per incrementare gli iscritti al database, programmi di incentivazione e fidelizzazione. sgazziano@johncabot.edu

  5. Il Programma - 3 • Promozione aziendale su Web • Regole ed esperienze • Blog, social network, comunità di utenti • Quale piattaforma per quale paese ? • (Orkut, Facebook, Badoo, QQ, Twitter, Vkontakte, Linkedin, …. … …) sgazziano@johncabot.edu

  6. Il Programma – 1let’s start • Cloudcomputing per i sistemi informativi aziendali ed il lavoro in gruppo • Offerta attuale e tendenze del “Cloud” • Risparmi ed efficienza • Sicurezza e tutela dei dati aziendali • Cos’è il “cloud” un esempio immediato in classe sgazziano@johncabot.edu

  7. Cloudcomputing: lavorare direttamente su Internet sgazziano@johncabot.edu Sometimes called simply “the Net,” the Internet is a worldwide system of computer networks—a network of networks hence Internet, in which users at any one computer can get information from any other computer The Internet uses a portion of the total resources of the currently existing public telecommunication networks. Technically, what distinguishes the Internet is its use of a set of protocols called TCP/IP (Transmission Control Protocol/Internet Protocol).

  8. An Intranet sgazziano@johncabot.edu • An intranet is the use of Web technologies to create a private network, usually within one enterprise. • It is typically a complete LAN, or several intra-connected LANs • Intranets are used for: • work-group activities • the distributed sharing of projects within the enterprise • Controlled access to company financial documents • use of knowledge management, research materials, online training, and other information that requires distribution within the enterprise.

  9. Intranet v/s Internet sgazziano@johncabot.edu

  10. Extranet sgazziano@johncabot.edu Connect several intranets via the Internet, by adding a security mechanism and some additional functionalities They form a larger virtual network that allows remote users (such as business partners or mobile employees) to securely connect over the Internet to the enterprise’s main intranet. Extranets are also employed by two or more enterprises (suppliers & buyers) to share information in a controlled fashion, and therefore they play a major role in the development of business-to-business electronic commerce and Supply Chain systems.

  11. Intranet v/s Internet, 2 PC Lab is here JCU facilities The “FIREWALL” connects intranet to internet Rest of the World (your laptop is here, at home) sgazziano@johncabot.edu X disk FTP area web sites (e.g. Facebook)

  12. Local v/s Network sgazziano@johncabot.edu Local = on your machine(e.g.C:/programs) Local Network = « Intranet » X: shared disk (user permissions, permanent) O: temporary area (cleared periodically) Accessible only from within JCU premises Network, a.k.a. « cloud » Google docs MS Office 2010 (near future)

  13. The World Wide Web sgazziano@johncabot.edu Runs on the Internet, Intranet, Extranet Uses the Hypertext Protocol (HTTP) We just call it the Internet, but it is a subset of it

  14. Files on the Web sgazziano@johncabot.edu

  15. sgazziano@johncabot.edu

  16. Web server and web browser are different sgazziano@johncabot.edu

  17. Real systems are a bit more complex, yes... sgazziano@johncabot.edu

  18. Cloud computing sgazziano@johncabot.edu

  19. Cloud Computing : software as a service sgazziano@johncabot.edu

  20. Cloud computing types sgazziano@johncabot.edu

  21. Cloud computing From system to services The « Cloud » is a group of serves, software, storage, processes, applications, data bases, data … Somewhere on the Net someoneknowswherethey all are stefano.gazziano@enea.it

  22. Cloud computing Doesthatrememeberyou of something ? Perhaps the « mainframes of the ’70s ?? stefano.gazziano@enea.it

  23. Cloud computing Correct: The mainframe isdistributed over the Net stefano.gazziano@enea.it

  24. Cloud computing Is a major concept about usingstorage and processing power from computers and servers distributedoverall the world, and linked by the Internet a.k.a « The Grid » stefano.gazziano@enea.it

  25. Cloud computing Users (usuallycompanies) are no more owners of their servers, but ratheraccess a number of services available online with no need to maintain and manage the underlying infrastructure Applications and data are no more stored on local computers but « in the cloud », on a number of servers in different locations and interconnected by a highbandwiodht network, crucial to the efficiency of the system. Access to services isusually made via a web application, a browser. stefano.gazziano@enea.it

  26. Cloud computing Cloud computingis a concept close to « power grid » Computing power and storageisoffered as « pay per use » by specializedcompanies As a matter of fact, companies do not needtheirown computers any more, but rely on a service company, whichguaranteescomputing power and storage « on demand » . stefano.gazziano@enea.it

  27. Cloud computing Depending on the apoproacapproach, three « cloudcomputing » types maybelisted:  Internalcloud  externalprivateclouds  public clouds This iswhatisknown as « elasticcomputingcapacity ». stefano.gazziano@enea.it

  28. Cloud computing There are alreadymany IT systems « in the cloud » and many APIs to use API from Amazon, Amazon EC2 is one of the mostpopular. Manytools are compatible with Amazon EC2 APIs.  Eucalyptus, Open system enabling the creation of on-premise Infrastructure as a Service clouds, with no requirements for retooling the organization's existing IT infrastructure or for introducing any specialized hardware.système libre utilisant de la virtualisationXen et le langage Java. egEclipseis a framework that allows users and developers to access arbitrary computing infrastructures(video).  DotRiver.fully Open Source integrated desktop virtualization product in the market today. Offers total control of your workstations, Whatever their type, their configuration, their use, organization or technical architecture, “whatever your needs and for all of your software”. stefano.gazziano@enea.it

  29. Cloud computing Advantages Optimizescostscompared to traditionalsystems, allows the development of shared applications with no need of dedicated machines « in-house ». Actually, costsdepend on the duration of the service used : no investments (humanresources or machines) nécessite aucun investissement préalable (homme ou machine). The elasticity of the cloudalsoallows for evolutive services, whichmeansloadincreasecanbesupported. As an example, Salesforce.com, (Wikipedia) a pioneer in cloudcomputingnow has a customer base of more than 100,000 companies, serving millions of employees, with few thousands servers (1000 on March 2009). stefano.gazziano@enea.it

  30. Cloud computing Hazards Secure accessto applications between client and remote servers. General security of company network. Data on a cloud service are generallysaferthan on a local storage. It isanyway possible to store sensible data within the companyprotected areas, on an Intranet or Extranet. stefano.gazziano@enea.it

  31. Cloud computing Technology : The virtual machine Virtualizationmeans to use a single computer likemany computers at the same time. Software emulates Hardware = Total flexibility stefano.gazziano@enea.it

  32. Cloud computing stefano.gazziano@enea.it

  33. Cloud computing Case study : Microsoft Azure stefano.gazziano@enea.it

  34. Cloud computing Case study : Amazon ElasticComputing stefano.gazziano@enea.it

  35. Cloud computing Cas d’etude : ENEA Grid stefano.gazziano@enea.it

  36. Cloudcomputingby Telecom Italia sgazziano@johncabot.edu

  37. arubacloud.it sgazziano@johncabot.edu

  38. Google docs sgazziano@johncabot.edu

  39. Google docs: let’s try it Google Docs is a free, Web-based word processor, spreadsheet, presentation,form, and data storage service offered by Google. It allows users to create and edit documents online while collaborating in real-time with other users. sgazziano@johncabot.edu

  40. Google docs: a simple cloud computing sgazziano@johncabot.edu Use a gmail account (preferred, register now if you do not have one) Send me a mail to sgazziano@johncabot.edu Wait for the invitation to access the file Follow my instructions in class

  41. Il Programma – 1b Presenza in rete: sito Web • Una delle componenti • Progettazione • Sviluppo e usabilità del sito • Piattaforme online (Wordpress) • Strumenti per la gestione dei contenuti (CMS) • Aggiornamento del sito da parte di personale non ICT • Ottimizzazione e posizionamento sui motori di ricerca sgazziano@johncabot.edu

  42. sgazziano@johncabot.edu

  43. Il Programma – 2 • Piattaforme di commercio elettronico “pay-per-use” • Integrazione dei servizi di vendita con la piattaforma online • Servizio all’utenza in rete (online CRM) • Post vendita e assistenza clienti • Banner pubblicitari • Servizi ”pay per click” “pay per impression”, Google Adwords e Adsense • Marketing digitale (newsletter e DEM, canali e-mail, sms, mms, fax e sondaggi, con analisi statistiche, comparative e di performance; campagne di acquisizione utenti, concorsi e giochi online per incrementare gli iscritti al database, programmi di incentivazione e fidelizzazione. sgazziano@johncabot.edu

  44. Il Programma - 3 • Promozione aziendale su Web • Regole ed esperienze • Blog, social network, comunità di utenti • Quale piattaforma per quale paese ? • (Orkut, Facebook, Badoo, QQ, Twitter, Vkontakte, Linkedin, …. … …) sgazziano@johncabot.edu

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