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Rhetoric

Rhetoric. Modes of Persuasion. Rhetoric. Logos An appeal to logic & reason Pathos An appeal to emotion Ethos An appeal to the character of the speaker. Logos. The New & Improved Designed with precision technology to deliver maximum results More cost effective & Less Labor intensive.

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Rhetoric

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  1. Rhetoric Modes of Persuasion

  2. Rhetoric • Logos • An appeal to logic & reason • Pathos • An appeal to emotion • Ethos • An appeal to the character of the speaker

  3. Logos The New & Improved Designed with precision technology to deliver maximum results More cost effective & Less Labor intensive

  4. Pathos The New & Improved With penguin saving technology Keeps penguins from gruesome and horrific dismemberment Use our product – Don’t Kill baby penguins

  5. Ethos Designed by top engineers from Switzerland using German machining 9 out of 10 Experts Agree %100 Money Back Guarantee You trust experts, right?

  6. Logos Acme Quality Products Anvils: - Built to last - High grade, durable steel - Guaranteed to crush roadrunners in a single blow *Money-back Satisfaction

  7. Pathos Don’t leave a suffering bird! Inferior Pepco Anvils will only maim and injure, leaving your bird to suffer a gruesome death Buy Acme! Buy swift death!

  8. Ethos For 153 years, Acme has been the leader in all-steel, quality anvils. Go with the trusted brand! I’m not just the Acme president, I’m also an Acme customer. When I need a dead bird, I need Acme! - Wile E. Coyote ACME CEO

  9. Your Assignment Find an example of each - Ethos - Pathos - Logos Paste, tape, or staple to a piece of paper and briefly explain how it is an example of that mode of rhetoric. Turn in all 3 for a %100 as a test grade! Ethos This advertisement is an example of ethos because it is trying to imply that the product is somehow better because it’s “America’s best-selling truck line.” We’re supposed to believe the American people; therefore, we’re supposed to believe the ad.

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