制 作人：张静 邓三霞 伍辉

1. 制作人：张静 邓三霞 伍辉

2. 公 司 简 介 • Xtep was founded in 2001, is a large fashion sports goods enterprises. Xtep adopt differential marketing strategy, the first idol artist endorsement sports goods and achieved unprecedented success. At present, the company has 5800 employees, sales outlets throughout the country. Listed in Hongkong in 2008, entered a new stage of development.

3. 品 牌 简 介 • He is the fashion avant-garde, fashion, individuality, freedom. • Xtep created a suitable for the characteristics of its own brand culture. • Fashion, avant-garde, free and creative treason in interpretation of the "Xtep" brand culture, high grade • The pursuit, high and strong innovation ability and the vitality of the "Xtep" the core values of the brand, in 2011 the Spanish team sponsor Billy Villarreal, become the first sponsor China Spanish brand.

4. 他是时尚的运动前卫、时尚、个性、自由。 • 特步独创了一套适合自身品牌的特色文化。 • 时尚、前卫、自由与叛逆诠释了“特步”品牌文化，高品位 • 、高追求和强大的创新能力及生命力赋予了“特步”品牌核心价值，2011年赞助西甲比利亚雷亚尔队，成为中国第一个赞助西甲的品牌。

5. 品牌创始人 • In 2001, President Ding Shuibo with a keen eye, created the first domestic fashion sports brand -- Xtep, new model and first entertainment star endorsement of sports goods, fashion, personal independence of conduct, shaping the rebellious character as Xtep brand, promote the implementation of brand strategy Xtep differences, leading Xtep has stepped into a new era. With the business expanding, booming sales market leading position in the industry, Xtep continuously stable, Xtep has become the representative of China sports goods in fashion school. Company existing staff 5800 people, has 45 sewing machine international leading line, 10 molding line, in Chinese, each province, municipality directly under the central government, autonomous regions have set up branches, outlets across the country. In an effort to expand the domestic market at the same time, Xtep also to look far ahead from a high plane of business strategic vision aimed at the global market, products have been exported to the world on five continents over 40 countries and regions, by the global customers trust and praise, highest level of the domestic export industry first.

6. 特步品牌的成长历程 In 2006, after the sponsor ten games, Xtep again CCTV and Jiangsu Province Sports Bureau, a large amount of money into the only partner of the third national sports meeting and sports goods and Jiangsu province sports delegation to accept the award sponsors and equipment. At the same time, Xtep or Chinese basketball open (CBO), China College Volleyball League (CUVA), the national health industry run exclusive partner. 2006年，在继赞助十运会之后，特步再次联手央视和江苏省体育局，出巨资成为第三届全国体育大会体育用品类的唯一合作伙伴和江苏省体育代表团领奖装备赞助商。同时，特步还是中国业余篮球公开赛（CBO）、中国大学生排球联赛（CUVA）、全国健康跑的行业独家合作伙伴。

7. 2007年，特步再出创举，冠名中华人民共和国第六届城市运动会篮球和羽毛球赛，并成为六城会合作伙伴；冠名全国极限运动精英赛。2007年，特步再出创举，冠名中华人民共和国第六届城市运动会篮球和羽毛球赛，并成为六城会合作伙伴；冠名全国极限运动精英赛。 • In 2007, Xtep and then a pioneering, basketball and badminton title of the people's Republic of China the Sixth National City Games, and became the six City Council partners; naming China extreme sports classic.

8. 2008年6月3日，特步迎来了辉煌之日，在香港联交所成功上市，正式跻身于一线品牌和一线企业行列，受到了全球投资者和各界的关注。因为特步在运动的基础上将品牌文化和商品风格向时尚和生活方向延伸，差异化的市场策略，突出的销售业绩，使特步集团及特步品牌在全球投资者心中留下良好印象：在未来几年中，特步将从一个中国的民族品牌逐渐成长为世界品牌；国际知名体育用品阵营中必将有特步的位置！2008年6月3日，特步迎来了辉煌之日，在香港联交所成功上市，正式跻身于一线品牌和一线企业行列，受到了全球投资者和各界的关注。因为特步在运动的基础上将品牌文化和商品风格向时尚和生活方向延伸，差异化的市场策略，突出的销售业绩，使特步集团及特步品牌在全球投资者心中留下良好印象：在未来几年中，特步将从一个中国的民族品牌逐渐成长为世界品牌；国际知名体育用品阵营中必将有特步的位置！ • In June 3, 2008, Xtep ushered in a glorious day, successfully listed on the Hongkong stock exchange, officially joined the ranks of the first-line brand and a line of enterprise, by global investors and attention from all walks of life. Because Xtep extending to fashion and life in the direction of motion will be strategy, outstanding sales performance, so that the Xtepgrothe basis of brand culture and product style, differentiated marketing up and Xtep brand to leave a good impression in the minds of investors around the world: in the next few years, Xtep from a China National brand gradually grow into the world brand the international well-known sports camp; there will be Xtep position!

9. 特步品牌的独特定位 • Our understanding is different with age, consistent with their own." • " standing in front of the person is fashion, follow the fashion, but also fashion.&quot persistent; • " epidemic is a gust of wind, and fashion is the eternal." • " fashion to have the flavor of the times, to the spirit of the times with their expression of." • ".&quot is the avant-garde fashion; • " a concept of.&quot is acceptable for the public ahead of ordinary people; • " is a new development of new concept of human thought! "

10. 特步的品牌使命 • Non general feeling "is Xtep diligently pursue, is Xtep life faith and ideal! • As China "fashion movement" of the protagonists, Xtep is committed to providing "non general feeling", "the appearance of fashion, through internal comfort" products. The non general service model, advocated non general sports experience, so that consumers feel that the non general fashion way of life, is our responsibility without cargo mission! • 非一般的感觉”是特步孜孜不倦的追求，是特步毕生的信念与理想! 作为中国“时尚运动”的首倡者，特步致力于提供“非一般的感觉”，通过“外观时尚，内在舒适”的产品。非一般的服务模式，倡导非一般的运动体验，使消费者感觉到非一般的时尚生活方式，是我们责无旁货的使命!