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SM . 472.42 3 Winter 2012. “Generic” Product/Market Goals SWOT TOWS matrix BCG matrix Environmental scanning. Five Forces Benchmarking Diamond-E Scenario Planning Product Cycle Game theory. Strategic Planning Approaches. Product/Market Focus. Product/Market Focus.

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  1. SM 472.42 3 Winter 2012

  2. “Generic” Product/Market Goals SWOT TOWS matrix BCG matrix Environmental scanning Five Forces Benchmarking Diamond-E Scenario Planning Product Cycle Game theory Strategic Planning Approaches

  3. Product/Market Focus

  4. Product/Market Focus

  5. Product/Market Focus • & competitive advantage • go where others are weak • a good idea IF • you can be good at it

  6. “Generic” value proposition lowest-cost differentiation features execution productivity triangle market options concentration penetration expansion company scope options core business vertical integration horizontal integration diversification Product/Market Carson Toys

  7. hard $ position risk growth soft management employee community society Goals • some link to stage • growth • harvest • divest

  8. Goals • & competitive advantage • “We will…” • pick one: • …take more risks than everyone else. • …undercut everyone. • …play the long game. • …get out. Don’t fall into trap of thinking: We must have a unique goal.

  9. SWOT • us • Strengths • Weaknesses • our world • Opportunities • Threats

  10. SWOT • TOWS matrix

  11. BCG Matrix • stars • cows • dogs

  12. “Generic” value proposition lowest-cost differentiation features execution productivity triangle market options concentration penetration expansion company scope options core business vertical integration horizontal integration diversification Product/Market Goals SWOT TOWS matrix BCG matrix Which most useful for: Carson Toys Adrenaline Air Sports Indigo Books your strategic plan Which Tools Are Most Useful?

  13. “Generic” Product/Market Goals SWOT TOWS matrix BCG matrix Environmental scanning Five Forces Benchmarking Diamond-E Scenario Planning Product Cycle Game theory Strategic Planning Approaches

  14. societal environment Economic Political-legal Technological Socio-cultural Geographic task environment industry analysis Environmental Scanning portable info networking fuel cells genetically altered organisms

  15. societal environment Economic Political-legal Technological Socio-cultural Geographic Environmental Scanning environmentalism seniors next generation household composition decline of mass market diversity of workforce

  16. Environmental Scanning • Issues Priority Matrix

  17. Environmental Scanning • Issues Priority Matrix

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