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SHC – Scandinavian Health care

SHC – Scandinavian Health care. Kasper Lorentzen Annie Anderson Marika Ruohonen Magnus Welde. Why did we choose our idea ?. Making it easier to the patients to exercise in the hospitals. It didn’t have to be so expensive . Easiest way to train in bed.

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SHC – Scandinavian Health care

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  1. SHC – Scandinavian Health care Kasper Lorentzen Annie Anderson Marika Ruohonen Magnus Welde

  2. Why did wechooseouridea? • Making it easier to the patients to exercise in the hospitals. • It didn’t have to be so expensive. • Easiestway to train in bed. • It’svery practical, easy to move and remove. • It’scontemporary.

  3. The d-trainer and it’sbenifits • It’scalled the D-Trainerbecauseit’sshapedlike a D. • It’s a workout for people on the hospitals whocan’tget up of bed. • The arch is made of plastic and carbon fiber. • Ourtargetgroup.

  4. Business planYEAR 1 • Send out emalis to Sweden, Norway, Denmark and Finland. • Try to go to so many meetings with the hospitals as possibleand go to conventions to talk aboutourproduct. • Wemove the production to Bankokbecauseit’scheaper to make the product. • Advertising in the homapages to the hospitals. • Make a Facebookpageso private persons and othercompanyscansee and readaboutourproduct. • Wetake patent.

  5. Year 2 • Advertising on the homnepages to the hospitals. • Expandingadvertising. • Open up more bransches to inhancecontact to othercountries. • Weexpand to Germany, Switzerland, Austria and England.

  6. Year 3 • Weareopening up the bransch in Denmark. • Wecannow go global. • Expand the advertising.

  7. Profits and expences • In year 1 we have an estemated profit of 8 095 870 €. Tha’ts with the cost of the beds and VAT. • In year 2 we have an estemated profit of 174 076 500 €. • In year 3 we have an estemated profit of 2 428 761 000 €. • The total for the carbon fiber and the plastic expences for the firstyear 1803,50 €.

  8. How willyoumarketyourproduct? • Wewillincrease marketing throught 3 years. • In the beginningwewouldattend to alot of conventions. • Sending emails to hospitals. • Building up a homepage for marketing. • Facebookpage.

  9. Swotanalysis

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