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Five Ways to Fix Your Online Publication Ragan Communications Steve Crescenzo July 26, 2005

Five Ways to Fix Your Online Publication Ragan Communications Steve Crescenzo July 26, 2005. What you are up against. People don’t read ‘publications’ online Especially ‘corporate’ publications When they’re at their desk, they’re busy working

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Five Ways to Fix Your Online Publication Ragan Communications Steve Crescenzo July 26, 2005

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  1. Five Ways to Fix Your Online Publication Ragan Communications Steve Crescenzo July 26, 2005

  2. What you are up against • People don’t read ‘publications’ online • Especially ‘corporate’ publications • When they’re at their desk, they’re busy working • They are task-oriented online, not reading oriented • The odds are against you

  3. What we’re up against People don’t like to read online + People don’t like to read our stuff anyway = People really don’t like to read our stuff online

  4. Some definite things NOT to do • Throw a PDF file up there and call it an online publication

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