1 / 9

The Old spice Transformation

By Laura Bradley and Julie Brempelis. The Old spice Transformation. -Out with the old , and in with the Mustafa-. A transformation. A physical transformation. http://www.oldspice.com/products/by-type/deodorant/ Revamped their entire product look. Old Old Old …Old Spice. From the 1980’s….

orsin
Télécharger la présentation

The Old spice Transformation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. By Laura Bradley and Julie Brempelis The Old spice Transformation -Out with the old, and in with the Mustafa-

  2. A transformation.

  3. A physical transformation. • http://www.oldspice.com/products/by-type/deodorant/ • Revamped their entire product look

  4. Old OldOld…Old Spice • From the 1980’s…. http://www.youtube.com/watch?v=AxfcPdnNidA

  5. Old Old…Old Spice • To the swagger patrol… http://www.youtube.com/watch?v=rvfk7ip-Wo8

  6. Old…Old Spice • To joint promotion… http://www.youtube.com/watch?v=hhSisRkXuJY

  7. Old Spice • To the man your man could smell like. http://www.youtube.com/watch?v=owGykVbfgUE

  8. Relation to Class • Communication • Nonpersonal channels • Commercials on TV • Print ads in magazines • Personal channels • Word-of-mouth • Viral videos on YouTube

  9. True to the brand • Tag whistle • Celebrity endorsement • The Old Spice “RED”

More Related