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Tier One Dirt Bike Distributions

Tier One Dirt Bike Distributions. Cory Fields Kyung- Hee Ha Hunter Christensen. Background.

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Tier One Dirt Bike Distributions

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  1. Tier One Dirt Bike Distributions Cory Fields Kyung-Hee Ha Hunter Christensen

  2. Background • Our company was started in the early 2000’s as a partnership between Cory, Hyung-Hee and Hunter because the three saw a need to provide the parts and bikes to a growing industry. Their focus was to provide retailers with the bikes and the parts they need. Therefore, the main part of their business is distribution of their products to retail stores, but on top of the warehouse part of the business, they also have a small storefront for customers to come and buy direct as well. Because the companies main business is distribution, the name of the company is Tier One Dirt Bike Distributions.

  3. Employee Positions • Hunter Christensen – CEO & CSO (Sales) • Kyung-Hee Ha – CMO & CFO (Chief Marketing and Financial Officer) • Cory Fields – COO and CTO

  4. Products Frames - Split Second Series - offers a light-weight frame for flatter courses, ideal for high speed - X-Treme Series – for the hardest and most rugged courses - Beginner – For the beginners, frame is a basic frame ideal for any type of course Wheels - The Claw – Ideal for the most extreme scenarios - Bling-Bling – Go big or go home with this flashy wheel set - Basically Awesome – An all around wheel that is strong enough to endure most terrain Safety gear - Noggin’ savers – our unique super-helmets that protect your noggin and look sweet. - Armorware – light, breathable, durable outer-clothing. - Impact padding – chest, knee, gloves. Engines -Powerhouse – 700cc, our biggest and most powerful dirt bike. - Campaigner – 350cc, a bike that will never quit built for the seasoned rider. - Sport – 125cc, the perfect bike for a beginner who just wants to have fun.

  5. Services • Online • All products available for order • Customization options for products, color & size • Contact us, FAQ’s, list of other distributors’ sites • Storefront • Selection of our most popular products • Option to place paper-order.

  6. Customer Demographics • Retailers • Store owners and managers who like making money, who probably ride dirt bikes themselves. • 18,000 retailors country wide approx. 95% of our B-to-B business will be conducted online. • Customers • Parents, kids, young adults, college age adults who like to have fun and look cool. • 2,000 within reasonable range of our phys. stores.

  7. Marketing Strategies • Retailers • Specific target approach, in which we’ll send retailers a series of letters explaining how our products will make them more money. • Reach out to new start-ups with deals for making us their primary supplier. • Customers • Put ads on Facebook and other online social media sites based on proximity to our brick and mortar locations.

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