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The Overuse of Packaging for Food Products

The Overuse of Packaging for Food Products. Courdier Julien – Loutfi Christine – Guillaume Mélody – Kotler Vivien – Doyen Pascal – Coscat Stephanie. Introduction. I – Definitions and Marketing concept II – The impact on the environment III – Some examples. Stephanie.

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The Overuse of Packaging for Food Products

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  1. The Overuse of Packaging for Food Products Courdier Julien – Loutfi Christine – Guillaume Mélody – Kotler Vivien – Doyen Pascal – Coscat Stephanie

  2. Introduction I – Definitions and Marketing concept II – The impact on the environment III – Some examples Stephanie

  3. Definitions and marketing concept

  4. Definitions and marketing concept What is packaging? - Is it useful or is it a marketing concept? Packaging : Containing every unit (pot of yoghourt), cardboard, and packaging distribution • Technical functions: • Protection and preservation of the product • Handling and transport • Ergonomic • Be attractive • Information Stephanie

  5. Definitions and marketing concept We can define it ( enleve is)as a process of communication and signification. A lot of brands play with the esthetic or with the form of the product. Stephanie

  6. Definitions and marketing concept One issue of packaging is the cost. In fact, 20% of the price of a product is composed of packaging. Do we really need all this stuff? Stephanie

  7. Definitions and marketing concept Is packaging useful? Information: It supplies different information: Brand Ingredients Mélody

  8. Definitions and marketing concept Catch the eye and draw the attention: Packaging is used by companies in order to: Seduce the consumer Attract a particular group of people Differentiate brands Mélody

  9. Definitions and marketing concept Ergonomics: Finally, packaging is designed in order to: Be easy to use Protect and preserve the product Mélody

  10. Packaging and Ecology

  11. Packaging and Ecology Julien

  12. Packaging and Ecology New vision of thelife cycle of the product and its packaging: Julien

  13. Packaging and Ecology The sorting of waste generates recycling Julien

  14. Packaging and Ecology Advantages for the Ecofirms on not using or less packaging Companies’ eco-attitude is rewarded by the states by giving them a good image so that customers will more easily trust those kinds of brands. Christine

  15. Packaging and Ecology Disadvantages for traditional on overusing packaging Firms who do not adopt an eco-attitude will suffer on their image. Nowadays, consumers are more careful about the companies’ behavior. Christine

  16. Packaging and Ecology Some solutions to the overuse of packaging • Adopt responsible eco-consumer actions • Make users, manufactures, firms aware • Buy better and use better • Have an eco-design attitude We need better actions from consumers – firms - governments … Christine

  17. Packaging and Ecology Actions: This Year, the European Week for Waste Reduction took place from the 21st to the 29th November. Regional Manifestations Christine

  18. Examples

  19. Examples Reusing of packaging Mustard: Plastic Bottles: Vivien et Pascal

  20. Examples Cereals EMPTY Pack + Packaging Vivien et Pascal

  21. Examples Companies Examples Tetra Pack: Combibloc: The Body Shop: Nature et Découvertes: Vivien et Pascal

  22. Examples Coffee Market Coffee Stick: Individuals packages Vivien et Pascal

  23. Conclusion We can’t delete all packaging because we need some of it, but we can ACT in order to recycle more and to avoid morepollution on the planet. It seems that we are all concerned (consumers, producers, distributors, governments, etc.). To finish, we want to say that being a consumer is also a power (the client is king), we are not forced to follow the brands, we can react by our own or together. BECAUSE IT’S TIME

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