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H T S P A

H T S P A Organized By Introduction Vision Qualitative objectives Quantitative objectives Special objective The theme and the official logo The Carnival Programme Grand Hikkaduwa Day Girliscious Thursday Rapture on the Sand A2 Meltdown Sun down Sunday The Artists of the Event

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H T S P A

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  1. H T S P A Organized By

  2. Introduction • Vision • Qualitative objectives • Quantitative objectives • Special objective • The theme and the official logo • The Carnival Programme • Grand Hikkaduwa Day • Girliscious Thursday • Rapture on the Sand • A2 Meltdown • Sun down Sunday • The Artists of the Event • Local artists • International artists • Marketing & Promotions • Local promotions • Above the line • Below the line • International promotions • Logistics for the event • What is expected from Stakeholders Line up

  3. Introduction • Vision • To promote Hikkaduwa as the “Entertainment Strip” of Sri Lanka, thus developing it to as an iconic festive beach destination. • Qualitative objectives • Brand Hikkaduwa as an emerging Entertainment Stripe at both national and international level • Build and develop the youth tourism segment • Host an event of distinction that showcases the destination (Hikkaduwa) & its local communities • Develop a program that will optimize the region’s historic and cultural resources to • enhance economic development of the region through tourism • Build strong and productive partnerships with regional stakeholders and local communities • Enhance a positive image of Hikkaduwa • Quantitative objectives • To increase room occupancy of the establishments in the south coast up to Galle by 5-6% for the months of July/August. • To increase the average revenue per visitor by 15% for the year 2008. • To increase on the youth segment of the market by 12,000 room nights

  4. The Carnival Programme • To be organized by SLTPB and the HTSPA in collaboration!

  5. Beach Parade • Takes the form of a procession with all participants in fancy dress. The theme of this fancy dress will be “Welcome to summer, the Sun and The Sea”. • Entries will be invited from individuals, schools, local youth organizations, clubs and businesses.  • There will also be marching bands, musical entertainment, traditional dancing and street entertainers in the parade and around the parade route. • There will be several categories for the parade entries and these will be judged using the following criteria: • Artistic impression and creativity • Performance and effort • Interpretation of the theme • The whole event will be free to spectators, however corporate businesses will be charged an entry fee, as it will be providing advertising for their business/products. • Prior to the Carnival, children, aged 8 – 14, will be invited to a Competition where a boy and girl will be chosen (from the area) as Carnival Prince and Princess and these will head the Carnival in a decorated float.

  6. Exhibition And Display Area • In a chosen hotel. • By local organizations. Set up information stands to promote and educate the community on the activities of their organization/group. (Could include tourist information, cultural organization, local sports clubs,etc) • Art and photography exhibition-for schools, community groups and amateur individuals. Local crafts people to be invited to display and sell their goods. • Photography Exhibition • For budding photographers – competition under six categories • Humorous • Portrait/people • Wildlife/natural history/animals • Seascape/landscape • Cultural/history • Black and white/sepia – any subject • The one major condition of the competition is that all photographs must be taken in Sri Lanka.

  7. Bars, Restaurants and Hotels • We wish to encourage local restaurants, bars and hotels to participate in and to benefit from the event by staging their own entertainment and competitions in the week leading up to Carnival day. • These could include things as • Carnival Quiz Night, Carnival Karaoke King Competition, Talent contest, Carnival Barbecue, Sri Lankan dancing and other dance displays. • charge a small entrance fee or a participation fee, which could be donated to a chosen charity. • to decorate their premises in preparation for the event day and to provide/sell examples of the varied Sri Lankan cuisine, culture and crafts. staff to be dressed up on the Carnival day • bars, restaurants and businesses outside the area- can participate by entering floats and/or setting up stalls to promote their businesses • trophies and certificates to be given to best decorated bar/restaurant/ hotel/shop. Judging of this will take place in the week preceding the event.

  8. The Artists of the Event Local Artists International artists

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