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SELLING SECURITY

SELLING SECURITY. Cheryl L. Wieser Regional Security Officer 206-526-6653 206-526-4543 FAX. Updated 12/13/00. SELLING SECURITY. How education and awareness differ Awareness program objectives Why educate employees How to start a low cost program. TRAIINING VS AWARENESS. TRAINING:

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SELLING SECURITY

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  1. SELLING SECURITY Cheryl L. Wieser Regional Security Officer 206-526-6653 206-526-4543 FAX Updated 12/13/00

  2. SELLING SECURITY How education and awareness differ Awareness program objectives Why educate employees How to start a low cost program

  3. TRAIINING VS AWARENESS TRAINING: Provide employees with skills To focus or shape a course of action

  4. TRAINING VS AWARENESS Awareness should: Provide information Change behaviors Provide a reminder AWARENESS IS HOW WE SELL SECURITY

  5. HOW DO WE SELL SECURITY A tool box of techniques MARKETING!!!!

  6. MARKETING LANGUAGE Credibility Position Image

  7. KEEPING COSTS UNDER CONTROL Leaner briefing costs less Posters are free Networking helps

  8. KEEPING COSTS UNDER CONTROL Activities can be inexpensive Walk-Aways can display the company logo

  9. TACTICS AND STRATEGY Most common in Advertising Industry examples: Nike - Just Do It Pepsi - Its The One 7-UP - The UnCola

  10. TACTICS AND STRATEGY How do we advertise? Posters Pens/Pencils Films Events

  11. AND THE BEAT GOES ON………….

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