Aimee Caroline Christoph Etienne Hitomi Leslie Manuela

1. thefilmstrip @ hollywood Aimee Caroline Christoph Etienne Hitomi Leslie Manuela

2. Goals for Hollywood Boulevard Working on the Boulevard Showcasing the Boulevard Create a center for culture, arts and technology Most attractive site for cinema Promote sustainable business development Expand educational opportunities Promote past, present and future components of Hollywood Create a sense of place Preserve the history of Hollywood Find a balance between the needs of locals and outsiders Attract people Develop a destination for leisure Develop place for people to make their living Create an environment in which people can enjoy their daily activities Living on the Boulevard

3. thefilmstrip @ hollywood Target Audiences • Locals  Offer functions of life needed in close proximity to home  Offer reasons to come back after work, easy access to transportation  Create atmosphere for sustainable business and transportation  Create a unique entertainment & shopping district/destination • Tourists  Meet and exceed expectations  Provide insight in the history and future of cinema Create a vibrant and pleasant urban atmosphere • Business Development  Develop an attractive and unique marketplace  Establish a roundtable to promote and represent the stakeholders’ needs  Create an urban destination for both nightly and daily entertainment

4. Showcasing thefilmstrip@hollywood – Conceptual Elements – • Public art competitions- street furniture- wayfare signage- gateway etc. • Glass cases displaying artifacts • Big screens projecting scenes- computer generated messages onto screens- video camera displaying street scene • Interactive museum

6. Showcasing thefilmstrip@hollywood – Conceptual Elements – Events- lectures - outdoor festivals - farmers’ market - artist festival - inaugural events - tour bus arrival: red carpet

8. Showcasing thefilmstrip@hollywood – Physical Elements – • Narrow the street - convert Hollywood Blvd to 2 lanes, one in each direction- create a meridian for pedestrians (cafes, patios, art, etc.) • Invent rickshaw / bicycle lane - create a stylized pavement lane along the meridian • Develop parks / plazas - pocket parks, small green spaces • Promote cafes • Establish visitors bureau / information kiosk

10. Working on thefilmstrip@hollywood • Restrict / encourage certain types of establishments • Establish roundtable of stakeholders for implementation • Develop a marketing strategy focusing on film • Promote residential businesses (grocery stores, barbers etc.) • Revitalize the older theaters (e.g. museum, community theater) • Increase educational opportunities (e.g. universities’ extension, community outreach, etc.)

11. Living on thefilmstrip@hollywood • Enhance community involvement • Support and develop housing - affordable housing, market rates houses- mixed use projects (retail/residential) - homeownership - senior citizen housing • Encourage stores catering to local community • Adapt transportation - parking permitted streets - metro use

12. Summarizing the filmstrip@hollywood Create a sense of place and attract people by …… highlighting film as entertainment;… promoting “cutting edge” technology;… creating a pedestrian-friendly entertainment district;… revitalizing the urban fabric;… creating a unique business environment;… supporting local community development;… establishing an organizational structure to make our vision come true. thefilmstrip @ hollywood

13. Final remark! This is the “unknown vegetable” – a kohlrabi!