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Creative Industry

Creative Industry. Pioneers in international business. From Delft’s blue faience…. Porcelyne Fles. Pioneers in international business. to an unlimited creative industry. Spyker. Pioneers in international business. Spyker. Pioneers in international business. Performance: DJ Tiesto.

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Creative Industry

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  1. Creative Industry Pioneers in international business

  2. From Delft’s blue faience… Porcelyne Fles Pioneers in international business

  3. to an unlimited creative industry Spyker Pioneers in international business

  4. Spyker Pioneers in international business

  5. Performance: DJ Tiesto Pioneers in international business

  6. Sexy Relaxy – Richard Hutten Pioneers in international business

  7. Richard Hutten Pioneers in international business

  8. New mailbox Pioneers in international business

  9. Flexa 1-2 paint Pioneers in international business

  10. Bugaboo frog Pioneers in international business

  11. G-star Pioneers in international business

  12. Dick Bruna – Miffy/Nijntje Pioneers in international business

  13. Fashion: Viktor & Rolf Pioneers in international business

  14. Bureau Mijksenaar - Schiphol Airport Pioneers in international business

  15. Bureau Mijksenaar Pioneers in international business

  16. logo Studio Dumbar: logo Beijing Olympic Games Pioneers in international business

  17. Anton Corbijn Pioneers in international business

  18. Pioneers in international business

  19. Arts Media and entertainment Creative business services Creative industries – definition

  20. Creative industries - characteristics Creative industries - characteristics • Fast-growing part of the Dutch economy • More than 85% of firms are SMEs • 3.2% of total number of jobs • Employment growth to 34% • Fast-growing exports • Architecture, advertising, film and media • Turnover approx. 1.5% of GDP • Exports approx. 0.14% of total Dutch exports • Internationally renowned architecture, design, advertising, film and recorded media

  21. Creative industries – internationally renowned • Design: modern, innovative, experimental, sense of humor • WAACS’ Senseo coffee-maker • Bugaboo stroller from Sex and the City • Fashion design by Victor&Rolf • Daring lingerie by Marlies Dekkers • Emotive Micro Range by Philips Design • Wayfinding systems at airports by Bureau Mijksenaar • Dick Bruna’s postage stamps for the Japanese post office

  22. Creative industries – internationally renowned • Architecture: fifth in international BauNetz rankings after Germany, USA, UK and Switzerland • Rem Koolhaas’ Office for Metropolitan Architecture: CCTV Beijing • MVRDV • Erik van Egeraat • Advertising: third place 2004 Lions d’Or after USA and UK • 180 Amsterdam: campaigns for Adidas, Amnesty International, UEFA

  23. Creative industries – internationally renowned • Media: several international awards • Endemol • Eyeworks’ Test the Nation and The National IQ Test • Performance: Dutch performances among world’s best • Concertgebouw Orchestra performs all over the world • DJ Tiësto: major performance at 2004 Olympic Games • Violinist André Rieu and his Johann Strauss Orchestra travel the world • Nederlands Dans Theater: moving all over the world

  24. Creative industries - characteristics Creative class – Richard Florida • Netherlands eighth place in Richard Florida’s Global Creativity Index after Sweden, Japan, Finland, USA, Switzerland, Denmark and Iceland • Creative class: covers not only writers, designers, musicians, composers, etc., but also mathematicians, engineers, physicians, social scientists, teachers and even managers and financial and commercial experts. • Creative class in the Netherlands: 29 – 47% Pioneers in international business

  25. Pioneers in international business

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