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The world is changing. How we communicate is changing.

The world is changing. How we communicate is changing. Postgraduate Diploma in Public Communication: New Media. Introduction By Spencer Hudson. Day One. 09 15 Registration and coffee 09 30 Introduction Spencer Hudson 11 00 COFFEE 11 15 On line access for all Bim Egan

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The world is changing. How we communicate is changing.

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  1. The world is changing. How we communicate is changing.

  2. Postgraduate Diploma in Public Communication: New Media Introduction By Spencer Hudson

  3. Day One 09 15 Registration and coffee 09 30 Introduction Spencer Hudson 11 00 COFFEE 11 15 On line access for all Bim Egan 12 45 LUNCH 13 45 DirectGov Will Stengal 15 15 TEA 15 30 Hands on Spencer Hudson inRoom IT1 AKLC

  4. Day Two 09 30 Webs/Bloggs Stuart Bruce 11 00 COFFEE 11 15 The evolving face of TV Bill Gash 12 45 LUNCH 13.30 Bringing all the elements Spencer Hudson together 15 00 TEA 15 15 Assignment discussion Spencer Hudson 16 00 Close

  5. Future In Context • Painting a picture • On the horizon • Asking new questions “how can..” • Ever changing landscape

  6. Welcome to the ideas economy • Popular culture • Convergence • Business • Examples from the wild • How we begin to understanding

  7. Mobile phone SMS MP3 Player Broadband Online Banking Satellite TV/Radio Digital Photos Play station Nintendo Xbox Popular Culture

  8. New Business Culture • Legislation • Standards/Methods • Security • Cycle time (diminishing returns) • Value focused • Ethics (growing) • Communication is fundamental

  9. New Culture • Google • Blogging / Blogsphere • Podcasting • Skype • HD TV

  10. Taking a peek - out in the wild “A brave new world”

  11. Cheque deposit receipt A scan of each item is provided as a receipt of what was deposited. We are becoming used to very high this levels of sophistication.

  12. end

  13. Postgraduate Diploma in Public Communication: New Media Hands on By Spencer Hudson

  14. end

  15. Postgraduate Diploma in Public Communication: New Media Brining all the element together By Spencer Hudson

  16. What do you think of it so far?

  17. Some final points

  18. Segmentation • Television channels • Magazines • Radio shows • Papers • Games • Leisure activities

  19. Television Telephone Mobile Phone Play Station… Broadband Computing Ubiquitous/Ambient Computing. Focus on the task not on the device Convergence

  20. Boo hoo Broadband Comfort level Gmail Online banking Hardware costs Open source No longer millions to deliver large (1,000+ user) network systems est. 40k Technical Culture

  21. Understanding: Mental Models • As ‘they’ see it – in their shoes • Experts and Novices • Segmentation • Convergence • Usability testing

  22. Following up on a few things

  23. Conclusion • Communication is changing • Who are you talking to? • How are you talking to them • How do they want you to talk to them? • Ever changing landscape • Experiment, Evolve or die… • Less is so much more • Simple is best (KISS)

  24. end

  25. Postgraduate Diploma in Public Communication: New Media Assignment & Questions By Spencer Hudson

  26. tips • Think about the presentation and their key points … all of them had underlying issues • Ask questions • Avoid assumptions, or at least document • Carefully select your discussion points. ie. website(s) – selection based on topics you wish to raise/discuss/relevant • Use the appendix eg. screenshots etc. • Document your thinking … diary/blog????

  27. a positive force for Public Communication You should select one or two web sites that are related to some aspect of government policy and discuss their effectiveness from the point of view of their stakeholders. Particular attention should be given to both all internal stakeholders as well as the external consumers (ie. citizens). This is an academic piece of work so you must bring into your discussion aspects of academic theorisation that support your argument. These should be, as always, appropriately referenced.

  28. a positive force for Public Communication 3000 Word Assignment To be completed and sent to Katherine Hill no later than 26 MAY 2006

  29. end

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