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Promoting e-commerce in the United Kingdom

Promoting e-commerce in the United Kingdom. Peter Kilborn Moscow, 4 September 2007. About BIC. Set up in 1991 by trade associations to promote technology Also funded by individual corporate subscribers (publishers, booksellers and service providers)

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Promoting e-commerce in the United Kingdom

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  1. Promoting e-commerce in the United Kingdom Peter Kilborn Moscow, 4 September 2007 _______________________________________________________Book Industry Communication

  2. About BIC • Set up in 1991 by trade associations to promote technology • Also funded by individual corporate subscribers (publishers, booksellers and service providers) • Independent and impartial; leading supply chain consensus _______________________________________________________Book Industry Communication

  3. UK supply chain initiatives • Standard Book Number/ISBN • TeleOrdering • Whitaker BookTrack/Nielsen BookScan • Industry Returns Initiative • Batch.co.uk _______________________________________________________Book Industry Communication

  4. Focus of supply chain activity • KPMG’s 1997 report ‘Unlocking the Supply Chain’s Hidden Prize’ • Costly and inefficient • Key areas for improvement • E-commerce • Product information • Returns _______________________________________________________Book Industry Communication

  5. What is e-commerce? • Communicating electronically • Enabling automatic processing by trading partners • Eliminating rekeying of data; reducing errors • Using automation to replace labour-intensive activities _______________________________________________________Book Industry Communication

  6. The e4books project • Launched in 2004 • Increase amounts of e-commerce use in the supply chain • Provide practical guidance to smaller publishers and booksellers • Dispel misconceptions about cost and difficulty _______________________________________________________Book Industry Communication

  7. Project objective E-day: 1 May 2008 • All trading partners able to send and receive electronic messages • About 200 days to go! _______________________________________________________Book Industry Communication

  8. Back in 2004 • TeleOrdering widely used by booksellers • EDI well established • Cost and complexity of traditional EDI for big/small and small/big trading relationships • The web as a low-cost and inclusive alternative to EDI _______________________________________________________Book Industry Communication

  9. Forms of e-commerce • EDI (Electronic data interchange) • Transmission by internet (FTP, AS2) • Internet-based commercial services • Web services _______________________________________________________Book Industry Communication

  10. Supply chain e-commerce • Electronic supply of - and access to -product information • Order, order acknowledgment, delivery note and invoice/credit note • Electronic returns transactions _______________________________________________________Book Industry Communication

  11. What has e4books done? • Promoted e-commerce through trade press, speaking opportunities, newsletters, conferences • Worked with systems suppliers on integrating services • Established an accreditation scheme _______________________________________________________Book Industry Communication

  12. What has e4books done? • Launched web services standards • Made publishers reassess business models • Need for integrated systems • Outsourcing of distribution • Encouraged booksellers to migrate to electronic services _______________________________________________________Book Industry Communication

  13. What has e4books done? • TeleOrdering has abandoned fax and mail for orders to small publishers • One publisher will only accept electronic orders from January 2008 • Growth of wholesaler e-commerce • Electronic volumes up to 80/90 percent _______________________________________________________Book Industry Communication

  14. The view from now • Increasing acceptance of e-commerce • Younger people receptive to new technologies • Services becoming more integrated, more user-friendly • Environmental awareness • Good progress made _______________________________________________________Book Industry Communication

  15. After e-Day • Some paper transactions will continue • … but trading partner pressure will continue the process • Accreditation scheme goes on • Promotion of e-commerce remains a core BIC activity _______________________________________________________Book Industry Communication

  16. Thank you for listening For further information: http://www.bic.org.uk peter@bic.org.uk _______________________________________________________Book Industry Communication

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