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Dan Laycock – Senior Product Manager Drew Peterson – Product Manager

Windows 7 Marketing Overview. Dan Laycock – Senior Product Manager Drew Peterson – Product Manager. Windows 7. V. Agenda. Welcome to Windows 7 View of the Ecosystem Marketing Engagement Model. Windows Marketing Strategy. Approach Tell the Windows & PC Story Land benefits of Windows 7

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Dan Laycock – Senior Product Manager Drew Peterson – Product Manager

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  1. Windows 7 Marketing Overview Dan Laycock – Senior Product Manager Drew Peterson – Product Manager

  2. Windows 7 V

  3. Agenda • Welcome to Windows 7 • View of the Ecosystem • Marketing Engagement Model

  4. Windows Marketing Strategy Approach • Tell the Windows & PC Story • Land benefits of Windows 7 • Create desire for Windows 7 PCs • Focus on features (launch +120), then scenarios • Communicate ecosystem value Celebrate Windows Land Windows 7 Customer Perception & Behavior Position Competition

  5. Your PC, simplified. Works the way you want Simplifies everyday tasks Makes new things possible Fast on, fast off Leaner and less busy Snap, shake, & peek Easier networking Multi-touch Streaming media

  6. Windows 7 Media Campaigns • Examples of Windows 7 broadcast marketing • Windows 7 was my Idea • Seal of Approval • 7 Second Demos • Windows 7 Launch Event Keynote • View media here: http://www.microsoft.com/video/en/us/channels/windows7

  7. Windows 7 Press …the new Windows is not only the best operating system that Microsoft has ever produced. It is arguably the fastest, most intuitive, and most useful consumer desktop OS on the market today - FarhadManjoo, Slate …I believe it is the best version of Windows Microsoft has produced. - Walt Mossberg, New York Times Windows 7 is darn good…very good. - Yobie Benjamin, San Francisco Chronicle

  8. Windows 7 Momentum Windows 7 has broken the 4% market share barrier in less than three weeks, a mark that took Windows Vista five months to reach… -Computerworld According to NPD’s weekly tracking service, Windows 7 software unit sales in the U.S. were 234 percent higher than Vista’s first few days of sales. -NPD Group, Inc.

  9. Device Stage Press Device Stage …It was the ultimate in Plug and Play. The demo showed how easy it was to import pictures once the camera was connected - Samara Lynn, ChannelWeb • The new Device Stage makes managing peripherals significantly easier… • - Seth Rosenblatt, CNET

  10. Great…when supported Or take the new Device Stage screen. When you connect a gadget to your PC, you’re supposed to see its actual photograph, model name and list of relevant features. But until all the gadget makers get on board, you sometimes see only generic icons here -David Pogue, New York Times Device Stage Gadget Interface is Gorgeous (When Supported!) • -Wilson Rothman, Gizmodo

  11. Windows 7 Launch Keynote Keynote Inclusion: • Nikon D5000 • WDTV • D-Link Picture Frame • Onkyo Receiver • LG TV • Cisco DMP 100 View the launch event keynote at: http://www.microsoft.com/presspass/presskits/windows7

  12. Play-To

  13. Windows Hardware Ecosystem Product builds on new features of Windows 7 Lighthouse • Product passes Microsoft quality tests Logo Experience • Vendor states that it works Compatible

  14. Windows 7 Compatibility Center

  15. “Compatible with Windows 7” Logo OEM Ready

  16. Logo – Marketing

  17. Windows 7 Logo in Use

  18. Lighthouse Device Technologies

  19. Lighthouse Device Technologies

  20. Lighthouse Marketing • Online Properties • Press Opportunities • Retail Marketing • Events & Campaigns

  21. Online Properties

  22. Press Opportunities • Press demos • Microsoft quote in partner press releases • Featured partners in Microsoft announcements

  23. Lighthouse at Retail • Partners • Ask for Logo assets associated with products • Microsoft • Input on assortment for MS retail & online store • Engagement with MS retail team

  24. Events and Campaigns • CES 2010 • Scenario-driven exhibits in booth • PR “experience rooms” • Press rooms • Partner Ecosystem Suite • Windows 7 Assets for Partner Booths/Suites • Future Campaigns • Online Assets

  25. Device Stage Printers

  26. Call To Action • Earn the “Compatible with Windows 7” Logo • Build devices that ‘light up’ on Windows 7 • Promote your products with Windows 7 • Let partner engagement or marketing know when new devices are coming!

  27. Thank You!

  28. Feedback Windows Logo Marketing: WLPbrand@microsoft.com

  29. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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