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Marketing 333

Marketing 333. Chapter 14 Supply Chain Management. A management system that coordinates and integrates all of the activities performed by supply chain members into a seamless process, from the source to the point of consumption, resulting in enhanced customer and economic value. Supply Chain.

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Marketing 333

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  1. Marketing 333 Chapter 14 Supply Chain Management

  2. A management system that coordinates and integrates all of the activities performed by supply chain members into a seamless process, from the source to the point of consumption, resulting in enhanced customer and economic value. Supply Chain Supply Chain Management

  3. Relationship Integration The ability of two or more companies to develop social connections that serve to guide their interactions when working together. Role Specificity When each firm in a supply chain has clarity in terms of knowing which firm is the leader, which firms are the followers, and which responsibilities are assigned to each firm. Supply Chain Integration

  4. Measurement Integration Measurement Integration The performance assessment of the supply chain as a whole that also holds each individual firm or business unit accountable for meeting its own goals An accounting method used in measurement integration to assess the costs associated with each supply chain activity Activity-Based costing (ABC)

  5. Technology and Planning Integration The creation and maintenance of information technology systems that connect managers across and through the firms in the supply chain Technology and planning integration

  6. Material and Service Supplier Integration • Firms should link seamlessly to those outsiders that provide goods and services to them.

  7. Internal Operations Integration Links internally performed work into a seamless process that stretches across departmental and/or functional boundaries, with the goal of satisfying customer requirements Internal Operations Integration

  8. Customer Integration Customer Integration A competency that enables firms to offer long-lasting, distinctive, value-added offerings to those customers who represent the greatest value to the firm or supply chain The supply-chain process whereby customers are placed into groups A, B, and C according to their overall long-term value to the firm and to the extent to which the firm can serve their desires ABC Segmentation

  9. The prioritization of a firm’s marketing focus on different customer groups according to each group’s long-term value to the company or supply chain; designed to identify and build relationships with good customers. Customer Relationship Management Process Customer Relationship Management

  10. Customer Service Management Process Customer Service Management A multi-company, unified response system to the customer whenever complaints, concerns, questions, or comments are voiced; designed to ensure that customer relationships remain strong.

  11. The alignment of supply and demand throughout the supply chain to anticipate customer requirements at each level and create demand-related plans of action prior to actual customer purchasing behavior. Demand Management Process Demand Management

  12. A supply chain management process that involves generating, filling, delivering, and providing on-the-spot service for customer orders. Order Fulfillment Process Order Fulfillment

  13. Manufacturing Flow Management Process A process that ensures that firms in the supply chain have the resources they need Manufacturing Flow Management

  14. A supply chain management process that supports manufacturing flow by identifying and maintaining relationships with highly valued suppliers Supplier Relationship Management Process Supplier Relationship Management

  15. The group of activities that facilitates the joint development and marketing of new offerings among a group of supply chain partner firms. Product Development and Commercialization Process Product Development and Commercialization

  16. A process that enables firms to manage volumes of returned product efficiently, while minimizing costs and maximizing the value of the returned assets to the firms in the supply chain. Returns Management Process Returns Management

  17. The strategy that focuses primarily on the removal of waste from the supply chain to achieve the lowest total cost to the members of the supply chain system Lean Supply Chain Management Agile Supply Chain Management Supply Chain Strategies The supply chain strategy that focuses primarily on the ability of the firm to fulfill customer demand, even if this means somewhat higher costs

  18. Lean versus Agile Supply Chain Management

  19. Mapping The Supply Chain

  20. Sourcing & Procurement Order Processing SupplyChainTeam Inventory Control Logistics Information System Warehouse & Materials Handling Transportation Logistical Components of the Supply Chain

  21. Advanced computer technology Outsourcing of logistics functions Electronic distribution Trends in Supply Chain Management Globalization of supply chain management Outsourcing of logistics functions

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