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Cultural Influences on Consumer Behavior

Cultural Influences on Consumer Behavior. Overall Priorities A Consumer Attaches to Different Activities and Products. Success or Failure of Specific Products and Services.

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Cultural Influences on Consumer Behavior

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  1. Cultural Influences on Consumer Behavior

  2. Overall Priorities A Consumer Attaches to Different Activities and Products Success or Failure of Specific Products and Services Culture is the Accumulation of Shared Meanings, Rituals, Norms, and Traditions Among the Members of an Organization or Society and Determines:

  3. Aspects of Culture A Cultural System Consists of 3 Functional Areas: Ecology Way a System is Adapted to Its Habitat Social Structure Way in Which Orderly Social Life is Maintained Ideology Way in Which People Relate to Their Environment and Social Groups

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  8. Fantasy Or Reality?

  9. mobilink

  10. How does Shahid Afridi knows she uses Jazz? Why doesn’t he let her use his own phone? Why give a Rs. 500 card to a stranger?

  11. Who is she talking on the phone? The Mechanic? Or her boyfriend ? Then why is she shocked to see him?

  12. ShoaibMalik is travelling in opposite direction but Iman Ali doesn't care!

  13. Other Aspects of Culture Although Every Culture is Different, 4 Dimensions Appear to Account for Much of This Variability. Power Distance How Interpersonal Relationships Form When Power Differences Exist. Degree to Which People Feel Threatened by Ambiguous Situations. Degree to Which Sex Roles Are Clearly Delineated. Extent to Which the Welfare of the Individual Versus the Group is Valued. Uncertainty Avoidance Masculinity/ Femininity Individualism

  14. UA versus PD

  15. M versus I

  16. Values are Very General Ideas About Good and Bad Goals Values of a Culture Enacted Norms Explicitly Decided On Crescive Norms Embedded in Culture Customs Mores Conventions

  17. Types of Ritual Experience Religious A Ritual is a Set of Multiple, Symbolic Behaviors That Occur in a Fixed Sequence and That Tend to Be Repeated Periodically. Rites of Passage Ritual Type Examples Baptism, Meditation, Mass Group Graduation, Marriage Festivals, Holidays Cultural Family Parades, Elections, Trials Civic Personal Business Negotiations Mealtimes, Birthdays Grooming, Household

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