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C2C Student Merchandising Competition

C2C Student Merchandising Competition. May 7, 2014 Presented By: Manisha Patel AATCC Membership Services Representative patelm@aatcc.org. Why Merchandising?. 50% of students studying in textile-related programs at the university level are merchandising/marketing students

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C2C Student Merchandising Competition

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  1. C2C Student Merchandising Competition May 7, 2014 Presented By: Manisha Patel AATCC Membership Services Representative patelm@aatcc.org

  2. Why Merchandising? • 50% of students studying in textile-related programs at the university level are merchandising/marketing students • Nothing currently to target these students • Huge growth opportunity

  3. Merchandising Competition Proposal • Similar to C2C Design Competition • Undergraduates and Graduates • AATCC Student Member requirement • Digital poster competition • Individuals and teams of up to 4

  4. Competition Details • AATCC Competition Sub-Committee chooses specific topic or theme • A product category • A brand • A product

  5. Competition Details • Part 1: Business Model • Define Business Attributes • Define Target Customer • Part 2: Marketing • Create a Marketing tool • Part 3: Merchandising • Detail the presentation of the product

  6. Competition Implementation • Winning Entry- Judging Criteria • Will Need • Judges • Corporate Sponsors • Sub-Committee • Promotion • AATCC News • Social Media • Blast Emails • Partner with Merchandising Classes

  7. Conclusions • Why Merchandising? • Merchandising Competition Proposal • Competition Details • Competition Implementation • Questions/Discussion

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